India Menswear Market Size, Share, Trends and Forecast by Product Type, Season, Distribution Channel, and Region, 2025-2033

India Menswear Market Size and Share:

The India menswear market size reached USD 20.4 Billion in 2024. The market is expected to reach USD 38.8 Billion by 2033, exhibiting a growth rate (CAGR) of 7.4% during 2025-2033. The market growth is attributed to increasing consumer disposable incomes and rapid urbanization, changing fashion trends and style preferences, and rapid expansion in the e-commerce industry.

Market Insights:

• On the basis of region, the market has been divided into South India, North India, West and Central India, and East India.
• On the basis of product type, the market has been divided into trousers, denims, shirts and t-shirts, ethnic wear, and others.
• On the basis of season, the market has been divided into summer season, winter season, and all-season wear.
• On the basis of distribution channel, the market has been divided into supermarkets and hypermarkets, exclusive stores, multi-brand retail outlets, online stores, and others.

Market Size and Forecast:

• 2024 Market Size: USD 20.4 Billion
• 2033 Projected Market Size: USD 38.8 Billion
• CAGR (2025-2033): 7.4%

Menswear refers to the category of clothing specifically designed and tailored for men. It encompasses a diverse range of garments and accessories that cater to various occasions, styles, and preferences. From formal business attire to casual wear, menswear reflects the ever-changing trends and cultural influences that shape men's fashion. In the realm of formal wear, menswear typically includes suits, dress shirts, neckties, and dress shoes. Suits are a hallmark of professional attire, comprising jacket and matching trousers, often accompanied by a dress, shirt and tie. Variations in cuts, colors, and fabrics allow men to express their individuality within formal dress codes. For more casual settings, menswear encompasses a broad spectrum of options, including casual shirts, t-shirts, polo shirts, jeans, chinos, shorts, and jackets. These pieces offer versatility and comfort, catering to everyday activities and social gatherings. Men's fashion also extends to outerwear, such as coats, jackets, and sweaters, which provide warmth and style during colder seasons. Additionally, a wide array of accessories like belts, watches, wallets, and hats complements menswear, adding a finishing touch to outfits. As fashion evolves, menswear continuously adapts to embrace new trends, fabrics, and designs. At present, menswear is gaining immense traction in India due to the rising focus of fashion industry on catering to the diverse style preferences and evolving needs of modern men.

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In India, the rising demand for contemporary and fashionable clothing owing to changing cultural dynamics and heightened exposure to global fashion trends represents the primary factor driving the market growth. Moreover, inflating consumer spending on apparel, especially among urban consumers, due to the rapid expansion in young and fashion-conscious population and elevating disposable income levels is positively influencing the India menswear market share. Apart from this, the easy accessibility to a wide variety of menswear options, offering convenience and choice to consumers across the nation owing to the proliferation of e-commerce platforms and digital retailing channels has catalyzed the market growth. Additionally, the heightening fashion awareness and inspiring style-consciousness among Indian men on account of the rise of social media and celebrity endorsements is propelling the market growth. Besides this, the shifting preferences toward more relaxed and versatile dress codes in workplaces has augmented the demand for smart casual and athleisure wear. Furthermore, the expansion of organized retail and the presence of numerous international menswear brands in India, prompting domestic players to innovate and deliver high-quality products to capture market share, is contributing to the India menswear market growth. Other factors, including the escalating adoption of sustainable and eco-friendly fashion choices, growing fashion consciousness and style experimentation among Indian men, and increasing emphasis on health and fitness, are also anticipated to drive the market further.

India Menswear Market Trends:

Digital Transformation and Rise of E-commerce

Digitalization of the Indian menswear industry has been driven by growing smartphone penetration and ubiquitous internet penetration. E-commerce websites now dominate the market, giving consumers more convenience, choice, and access to international trends. Consumers, particularly in tier II and III cities, are opting for online purchases owing to ease of browsing, price comparison, and doorstep delivery. Major players in the market are boosting their digital visibility by providing mobile apps and customized recommendations. Virtual try-ons and AR capabilities are gaining traction, enabling consumers to have a more engaging shopping experience. Social media influencers and digital marketing tactics are also playing a critical role in expanding the menswear industry in India. The increased dependence on e-commerce has resulted in mainstream retailing outlets going omnichannel, with physical stores supplemented by online channels, to provide an integrated shopping experience for consumers.

Sustainable and Ethical Fashion

Sustainability is an emerging trend in the industry, as an increasingly large portion of consumers gives precedence to eco-friendly decision-making in their shopping practices. Growing environmental consciousness, particularly among Gen Z and millennials, has been propelling the demand for sustainably made clothing. Brands are reacting by sourcing environmentally friendly fabrics, promoting recycling, and being transparent about their supply chains. Ethically made products are becoming more popular, and customers are willing to pay a premium for eco-friendly and socially conscious products. This transformation towards sustainable clothing is also driving the emergence of local and small-scale brands that engage in ethical production processes. In addition, second-hand wear and upcycled clothing are gaining popularity, indicative of a wider move towards waste reduction and facilitation of circular clothing in India.

Impact of Celebrity Culture and Bollywood

Bollywood and celebrity culture have always been prominent in determining fashion trends in India, and that influence remains a propellant force in the Indian menswear market. Celebrities from the silver screen and sports world influence trends through public outings and social media posts, with millions of people keenly following their fashion cues. Fashion designers often work with celebrities to design limited collections, making celebrity endorsement a focal point of marketing. This impact reaches far beyond city limits, with people in smaller towns also keen to copy the looks of their idols. Bollywood has also fueled the popularity of some ethnic and fusion fashion, fusing modern fashion with ethnic inspirations. Consequently, menswear brands continuously launch new collections based on these cultural icons so that celebrity-influenced trends continue to be an integral part of the fashion cycle.

Some of the other trends are,

• Sustainable and Eco-Friendly Fashion: Increasing consumer knowledge on the impact of the environment is propelling demand for sustainable menswear using organic and recycled materials. As per the India menswear market forecast, brands are embracing green production techniques and supply chain transparency to appeal to eco-aware consumers.
• E-Commerce and Digital Retailing: Online shopping websites are developing at a fast pace, transforming the way customers find and buy menswear in India. Social media plugins and influencer marketing are becoming important for brand exposure and customer interaction.

Growth, Opportunities, Challenges in the India Menswear Market:

• Growth Drivers: The growth of the market is propelled by several key factors, notably rising disposable incomes and rapid urbanization. As the middle class expands, more consumers have access to discretionary spending, which boosts demand for premium and branded menswear. Additionally, evolving fashion preferences, particularly among younger consumers, are shifting the focus towards trendy, westernized, and personalized clothing, enhancing market growth. The increasing influence of social media and celebrity culture has also encouraged individuals to invest more in their personal style. The booming e-commerce sector further supports this trend.
• Market Opportunities: The market presents numerous opportunities for growth, particularly in the premium and luxury segments, driven by increasing disposable incomes and a desire for high-quality, branded apparel. As consumers become more fashion-conscious, brands can cater to evolving tastes with personalized and on-demand fashion. There is also a growing demand for ethnic and fusion wear, providing an avenue for innovation in traditional clothing styles. Moreover, the surge in e-commerce presents a significant opportunity for brands to expand their reach, particularly in tier II and III cities, where access to physical retail stores is limited.
• Market Challenges: According to the India menswear market analysis, the market faces several challenges, particularly related to supply chain inefficiencies and inconsistent quality standards, which can impact both cost and customer satisfaction. One major hurdle is the fragmentation of the retail industry, with small and unorganized players competing alongside established brands, leading to pricing pressures and lack of standardization. Additionally, shifting consumer preferences and the demand for quick fashion cycles can strain manufacturers, who must respond rapidly to trends while maintaining cost-efficiency.

India Menswear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India menswear market report, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, season, and distribution channel.

Product Type Insights:

• Trousers
• Denims
• Shirts and T-Shirts
• Ethnic Wear
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes trousers, denims, shirts and t-shirts, ethnic wear, and others.

Season Insights:

• Summer Season
• Winter Season
• All-Season Wear

A detailed breakup and analysis of the market based on the season has also been provided in the report. This includes summer, winter, and all-season wear.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, exclusive stores, multi-brand retail stores, online stores, and others.

Regional Insights:

• South India
• North India
• West & Central India
• East India

The report has also provided a comprehensive analysis of all the major regional markets, which include South India, North India, West & Central India, and East India.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the India menswear market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Latest News and Developments:

• In August 2025, Appril launched its premium menswear brand in India, debuting a collection of high-quality shirts. The company aims to sell 6,000 shirts in its first year, targeting a 50–60% year-on-year growth thereafter. Appril also plans to expand internationally, focusing on markets in the Middle East and Southeast Asia.
• In June 2025, Apparel Group has introduced the British menswear brand Ben Sherman in India, marking its debut in the Indian market. This initiative is part of a multi-brand licensing partnership with Marquee Brands LLC, designed to strengthen the presence of high-end international fashion labels in both India and the GCC region.
• In March 2025, Double Bull, India's iconic men's fashion brand, announced its re-entry into the Indian retail industry, marking its 50th year in fashion. The brand aims to achieve a turnover of INR 100 Crores by FY31, with plans to expand its presence across 14 states through over 50 Exclusive Brand Outlets (EBOs) and increased distribution in Multi Brand Outlets (MBOs) by the end of the year.
• In February 2025, Citrus Clothing, a prominent Indian menswear brand with a 24-year legacy, inaugurated its first experiential stores in Odisha, located in Bhubaneswar's DN Mall, Puri, and Angul. These stores offer personalized styling services, exclusive in-store collections, live styling sessions, influencer collaborations, and technology-driven shopping features to enhance the customer experience.

India Menswear Market Report Coverage:

Key Questions Answered in This Report:

• How has the India menswear market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the India menswear market?
• What is the breakup of the India menswear market on the basis of the product type?
• What is the breakup of the India menswear market on the basis of the season?
• What is the breakup of the India menswear market on the basis of the distribution channel?
• What are the various stages in the value chain of the India menswear market?
• What are the key driving factors and challenges in the India menswear market?
• What is the structure of the India menswear market and who are the key players?
• What is the degree of competition in the India menswear market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India menswear market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India menswear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India menswear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.