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*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

India Mobile Payment Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

Market Overview:

The India mobile payment market is currently witnessing robust growth. Mobile payment refers to the process of transferring funds in exchange for products or services using a tablet or smartphone and payment instruments, such as a bank account, debit or credit card, gift cards and mobile wallet. As it is secure, convenient and easy-to-use, it is gaining traction over other forms of payments in India.

The rising sales of smartphones, in confluence with the increasing penetration of the internet, represents one of the key factors bolstering the growth of the mobile payment market in India. Moreover, loyalty and incentive programs associated with mobile payment solutions are contributing to the market growth. Apart from this, several companies are collaborating with financial institutions to provide innovative features. For instance, Google is supporting Unified Payment Interface (UPI) services from several Indian banks under its Google Pay app.  Furthermore, the thriving e-commerce sector and the increasing utilization of contactless methods for making payments due to the mass outbreak of the coronavirus disease (COVID-19) are anticipated to influence the market growth in the coming years. On account of these factors, the market is expected to continue its robust growth during the forecast period (2020-2025).

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the india mobile payment market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, mode of transaction and application.

Breakup by Mode of Transaction:

  • WAP
  • NFC
  • SMS
  • USSD
  • Others
     

Breakup by Application:

  • Entertainment
  • Energy and Utilities
  • Healthcare
  • Retail
  • Hospitality and Transportation
  • Others
     

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

  • How has the India mobile payment market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the India mobile payment market?
  • What are the key regional markets?
  • What is the breakup of the market based on the mode of transaction?
  • What is the breakup of the market based on the application?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the India mobile payment market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    India Mobile Payment Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Mode of Transaction
    6.1    WAP
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    NFC
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    SMS
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    USSD
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Others
        6.5.1 Market Trends
        6.5.2 Market Forecast
7    Market Breakup by Application
    7.1    Entertainment
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Energy and Utilities
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Healthcare
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Retail
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Hospitality and Transportation
        7.5.1 Market Trends
        7.5.2 Market Forecast
    7.6    Others
        7.6.1 Market Trends
        7.6.2 Market Forecast
8    Market Breakup by Region
    8.1    North India
        8.1.1 Market Trends
        8.1.2 Market Breakup by State
        8.1.3 Market Forecast
    8.2    West and Central India
        8.2.1 Market Trends
        8.2.2 Market Breakup by State
        8.2.3 Market Forecast
    8.3    South India
        8.3.1 Market Trends
        8.3.2 Market Breakup by State
        8.3.3 Market Forecast
    8.4    East India 
        8.4.1 Market Trends
        8.4.2 Market Breakup by State
        8.4.3 Market Forecast
9    SWOT Analysis
    9.1    Overview
    9.2    Strengths
    9.3    Weaknesses
    9.4    Opportunities
    9.5    Threats
10    Value Chain Analysis
11    Porters Five Forces Analysis

    11.1    Overview
    11.2    Bargaining Power of Buyers
    11.3    Bargaining Power of Suppliers
    11.4    Degree of Competition
    11.5    Threat of New Entrants
    11.6    Threat of Substitutes
12    Price Analysis
13    Policy and Regulatory Landscape
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players

List of Figures

Figure 1: India: Mobile Payment Market: Major Drivers and Challenges
Figure 2: India: Mobile Payment Market: Sales Value (in Million US$), 2014-2019
Figure 3: India: Mobile Payment Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 4: India: Mobile Payment Market: Breakup by Mode of Transaction (in %), 2019
Figure 5: India: Mobile Payment Market: Breakup by Application (in %), 2019
Figure 6: India: Mobile Payment Market: Breakup by Region (in %), 2019
Figure 7: India: Mobile Payment (WAP) Market: Sales Value (in Million US$), 2014 & 2019
Figure 8: India: Mobile Payment (WAP) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 9: India: Mobile Payment (NFC) Market: Sales Value (in Million US$), 2014 & 2019
Figure 10: India: Mobile Payment (NFC) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 11: India: Mobile Payment (SMS) Market: Sales Value (in Million US$), 2014 & 2019
Figure 12: India: Mobile Payment (SMS) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 13: India: Mobile Payment (USSD) Market: Sales Value (in Million US$), 2014 & 2019
Figure 14: India: Mobile Payment (USSD) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 15: India: Mobile Payment (Other Mode of Transactions) Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: India: Mobile Payment (Other Mode of Transactions) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 17: India: Mobile Payment (Entertainment) Market: Sales Value (in Million US$), 2014 & 2019
Figure 18: India: Mobile Payment (Entertainment) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 19: India: Mobile Payment (Energy and Utilities) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: India: Mobile Payment (Energy and Utilities) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 21: India: Mobile Payment (Healthcare) Market: Sales Value (in Million US$), 2014 & 2019
Figure 22: India: Mobile Payment (Healthcare) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 23: India: Mobile Payment (Retail) Market: Sales Value (in Million US$), 2014 & 2019
Figure 24: India: Mobile Payment (Retail) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 25: India: Mobile Payment (Hospitality and Transportation) Market: Sales Value (in Million US$), 2014 & 2019
Figure 26: India: Mobile Payment (Hospitality and Transportation) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 27: India: Mobile Payment (Other Applications) Market: Sales Value (in Million US$), 2014 & 2019
Figure 28: India: Mobile Payment (Other Applications) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 29: North India: Mobile Payment Market: Sales Value (in Million US$), 2014 & 2019
Figure 30: North India: Mobile Payment Market: Breakup by State (in %), 2019
Figure 31: North India: Mobile Payment Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 32: West and Central India: Mobile Payment Market: Sales Value (in Million US$), 2014 & 2019
Figure 33: West and Central India: Mobile Payment Market: Breakup by State (in %), 2019
Figure 34: West and Central India: Mobile Payment Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 35: South India: Mobile Payment Market: Sales Value (in Million US$), 2014 & 2019
Figure 36: South India: Mobile Payment Market: Breakup by State (in %), 2019
Figure 37: South India: Mobile Payment Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 38: East India: Mobile Payment Market: Sales Value (in Million US$), 2014 & 2019
Figure 39: East India: Mobile Payment Market: Breakup by State (in %), 2019
Figure 40: East India: Mobile Payment Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 41: India: Mobile Payment Industry: SWOT Analysis
Figure 42: India: Mobile Payment Industry: Value Chain Analysis
Figure 43: India: Mobile Payment Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: India: Mobile Payment Market: Key Industry Highlights, 2019 and 2025
Table 2: India: Mobile Payment Market Forecast: Breakup by Mode of Transaction (in Million US$), 2020-2025
Table 3: India: Mobile Payment Market Forecast: Breakup by Application (in Million US$), 2020-2025
Table 4: India: Mobile Payment Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 5: India: Mobile Payment Market: Competitive Structure
Table 6: India: Mobile Payment Market: Key Players

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