India Music Streaming Market

India Music Streaming Market Size and Share: 

The India music streaming market size reached USD 1.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.1 Billion by 2033, exhibiting a growth rate (CAGR) of 14.4% during 2025-2033. The market is growing due to increasing smartphone penetration, affordable internet, and demand for regional content. Moreover, growing adoption of subscription-based models and AI-driven personalization are enhancing user engagement, thereby creating a positive market outlook across India.

India Music Streaming Market Trends:

Rising Adoption of Subscription-Based Models

The India music streaming market is witnessing a significant shift toward subscription-based models, driven by increasing consumer preference for ad-free, high-quality audio experiences. As digital payments become more accessible and disposable incomes rise, more users are opting for premium plans offered by platforms like Spotify, JioSaavn, Apple Music, and Gaana. This transition is a key factor fueling India music streaming market growth, as streaming services introduce competitive pricing, student discounts, and family plans to attract paid subscribers. Exclusive content, early song releases, and offline listening options are further incentivizing users to upgrade. Additionally, telco partnerships with streaming platforms are bundling premium subscriptions with data plans, making paid access more affordable. For instance, in September 2024, Apple announced its partnership with Bharti Airtel to enhance its music and TV streaming presence in India. The deal provides Airtel's 281 million customers free access to Apple Music and Apple TV+, aiming to boost Apple's share in a competitive market. With an expanding internet user base and growing music consumption habits, subscription models are expected to play a crucial role in revenue generation, shaping the future of India’s digital music landscape.

AI-Powered Personalization

Artificial Intelligence (AI) is transforming the India music streaming market by enhancing user experience through personalized playlists, song recommendations, and mood-based music curation. Platforms like Spotify, JioSaavn, and Wynk Music are leveraging AI and machine learning to analyze listening habits, genre preferences, and user interactions, enabling highly tailored music suggestions. This innovation is a key factor driving India music streaming market share, as consumers increasingly engage with AI-driven playlists and automated song discovery features. Advanced AI models are also helping platforms refine algorithms for improved content discovery, increasing retention rates. Additionally, AI is being used for voice search, lyrics-based recommendations, and contextual playlist generation. For instance, in March 2024, YouTube Music launched a "hum-to-search" feature for Android enabling users to find songs by humming, singing, or whistling. The new "Song" tab, supported by AI helps generate potential matches. Additionally, an upcoming "Trim Silence" option for podcasts will skip silent periods, enhancing the listening experience. As competition intensifies, AI-powered personalization will be a major differentiator for streaming services, enhancing user engagement and monetization strategies. With continuous advancements in AI integration, the India music streaming market outlook remains promising for sustained growth.

India Music Streaming Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on revenue model, service, and platform.

Revenue Model Insights:

• Subscription-Based Services
• Ad-Supported Services

The report has provided a detailed breakup and analysis of the market based on the revenue model. This includes subscription-based services and ad-supported services.

Service Insights:

• On-Demand Music Streaming
• Live Music Streaming

A detailed breakup and analysis of the market based on the service have also been provided in the report. This includes on-demand music streaming and live music streaming.

Platform Insights:

• Application-Based
• Web-Based

A detailed breakup and analysis of the market based on the platform have also been provided in the report. This includes application-based and web-based.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Music Streaming Market News:

• In October 2024, IndiGo and Spotify announced the launch of 6E Shuffle, offering travelers exclusive playlists based on their journey preferences. Customers booking directly with IndiGo will receive a complimentary four-month Spotify Premium subscription. This partnership encourages personalized music experiences.
• In March 2024, the NCLT approved the merger of Saavn Holdings into Saavn Media, which operates the streaming platform JioSaavn. This consolidation aims to streamline operations and reduce costs. Jio Platforms holds an 87.65% stake in Saavn Media, while the income tax department will oversee any tax implications.

India Music Streaming Market Report Coverage:

Key Questions Answered in This Report:

• How has the India music streaming market performed so far and how will it perform in the coming years?
• What is the breakup of the India music streaming market on the basis of revenue model?
• What is the breakup of the India music streaming market on the basis of service?
• What is the breakup of the India music streaming market on the basis of platform?
• What is the breakup of the India music streaming market on the basis of region?
• What are the various stages in the value chain of the India music streaming market? 
• What are the key driving factors and challenges in the India music streaming market?
• What is the structure of the India music streaming market and who are the key players?
• What is the degree of competition in the India music streaming market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India music streaming market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India music streaming market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India music streaming industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.