India Mustard Oil Market

Market Overview:

The India mustard oil market is expected to exhibit a growth rate (CAGR) of 4.3% during 2023-2028.

Mustard oil refers to a type of vegetable oil that is naturally extracted from the seeds of black, brown, and white mustard. In India, it is widely available in different forms, including refined mustard oil, Grade I (Kachchi Ghani) mustard oil, and Grade II (non-edible) mustard oil. Some of the key factors driving the demand of mustard oil in India include rising disposable incomes, health benefits, strong demand from both urban and rural regions and diversified applications in both food and non-food applications. 

India is among the biggest consumers of mustard oil based on its high consumption in various culinary practices, such as cooking, frying, poaching, dressing, etc. Additionally, the expanding agriculture sector contributes to the increasing availability of high yielding mustard seeds, thereby catalyzing the mustard oil production. Furthermore, the Indian government has launched several initiatives for enhancing the production of oilseeds in the country to reduce imports and achieve self-sufficiency in edible oil production. Moreover, the wide presence of brick-and-mortar retail centers, including convenience stores, grocery stores, supermarkets, hypermarkets, etc., is also propelling the demand for mustard oil in the country. In line with this, the increasing sales of mustard oil over e-commerce platforms supported by several discounted offers, cashback, doorstep delivery options, etc., are also catalyzing the market for mustard oil in India. Moreover, the market is further driven by the growing demand for mustard oil in the personal care sector in India.

The outbreak of the COVID-19 pandemic, in early 2020, however, had disrupted the supply chain of mustard oil due to the temporary shutdown of several manufacturing plants, unavailability of raw materials and labour shortages. Demand was also negatively impacted by the temporary shut down of hotels and restaurants during the lockdown.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India mustard oil market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on packaging type, packaging material, pack size, application and distribution channel.

Breakup by Packaging Type:

• Pouches
• Jars
• Cans
• Bottles
   

Breakup by Packaging Material:

• Metal
• Plastic
• Paper
• Others
   

Breakup by Pack Size:

• Less than 1 Litres
• 1 Litres
• 1 Litres - 5 litres
• 5 Litres - 10 Litres
• 10 Litres and Above
   

Breakup by Application:

• Household Cooking
• HoReCa
• Industrial Uses
   

Breakup by Distribution Channel:

• Direct/Institutional Sales
• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others
   

Breakup by Region:

• North India
• West and Central India
• East India
• South India
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage: