The India mustard oil market exhibited strong growth during 2014-2019. Mustard oil refers to a type of vegetable oil that is naturally extracted from the seeds of black, brown, and white mustard. In India, it is widely available in different forms, including refined mustard oil, Grade I (Kachchi Ghani) mustard oil, and Grade II (non-edible) mustard oil. Some of the key factors driving the demand of mustard oil in India include rising disposable incomes, health benefits, strong demand from both urban and rural regions and diversified applications in both food and non-food applications.
India is among the biggest consumers of mustard oil based on its high consumption in various culinary practices, such as cooking, frying, poaching, dressing, etc. Additionally, the expanding agriculture sector contributes to the increasing availability of high yielding mustard seeds, thereby catalyzing the mustard oil production. Furthermore, the Indian government has launched several initiatives for enhancing the production of oilseeds in the country to reduce imports and achieve self-sufficiency in edible oil production. Moreover, the wide presence of brick-and-mortar retail centers, including convenience stores, grocery stores, supermarkets, hypermarkets, etc., is also propelling the demand for mustard oil in the country. In line with this, the increasing sales of mustard oil over e-commerce platforms supported by several discounted offers, cashback, doorstep delivery options, etc., are also catalyzing the market for mustard oil in India. Moreover, the market is further driven by the growing demand for mustard oil in the personal care sector in India.
The outbreak of the COVID-19 pandemic, in early 2020, however, had disrupted the supply chain of mustard oil due to the temporary shutdown of several manufacturing plants, unavailability of raw materials and labour shortages. Demand was also negatively impacted by the temporary shut down of hotels and restaurants during the lockdown. We, however, expect the market to recover from 2021 onwards and exhibit strong growth during 2021-2025.
IMARC Group provides an analysis of the key trends in each sub-segment of the India mustard oil market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, packaging type, packaging material, pack size, application and distribution channel.
Breakup by Packaging Type:
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Breakup by Application:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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