The India nutraceuticals market size reached USD 8.00 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 21.48 Billion by 2033, exhibiting a growth rate (CAGR) of 11.60% during 2025-2033. The India nutraceuticals market share is fueled by increased health consciousness, an increasing desire for preventive care, and rising lifestyle diseases. Furthermore, increasing disposable income, changing eating patterns, and enhanced availability of internet-based platforms to buy supplements fuel the market's growth and user uptake.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 8.00 Billion |
Market Forecast in 2033 | USD 21.48 Billion |
Market Growth Rate (2025-2033) | 11.60% |
Increasing Health Consciousness and Preventive Healthcare
The India nutraceuticals market growth is fueled by increasing health and wellness awareness among consumers. As per the World Health Organization (WHO), nearly 61% of total deaths in India are due to NCDs. Numerous conditions are associated with lifestyle elements, such as inadequate nutrition, insufficient exercise, and heightened stress levels. With increasingly sedentary lifestyles and more processed diets, there is a greater focus on preventive healthcare. Consumers are increasingly looking for natural, food-based supplements such as vitamins, minerals, probiotics, and herbal preparations to prevent disease and keep healthy. This is supported by the increasing cases of lifestyle diseases like diabetes, hypertension, and obesity, which lead consumers to seek nutraceuticals as a substitute for pharmaceutical drugs. Social media and internet platforms also contribute significantly to informing consumers about the advantages of nutraceutical products, hence their uptake. Consequently, there is an increase in demand for products that promote immunity, enhance digestion, and overall well-being.
Rise in E-commerce and Online Sales
Another major trend shaping the India nutraceuticals market outlook is the rapid growth of e-commerce and online retail platforms. At present, India's online shopping is valued at $70 billion and accounts for about 7% of the nation's total retail market, showcasing a significant opportunity for expansion. In the upcoming years, various elements, such as extensive internet access, affordable internet services, and a significant rise in rural smartphone users, are anticipated to drive the industry towards a bright future. With increased internet penetration, consumers now have easier access to a wide range of nutraceutical products, from herbal supplements to functional foods. The convenience of online shopping, along with the easy availability of product reviews, detailed information, and home delivery options, has made e-commerce a preferred channel for purchasing nutraceuticals. Additionally, online platforms enable consumers to access global and niche brands that might not be available in physical stores. With major e-commerce giants and specialized health platforms entering the market, the ease of buying health supplements online is expected to further boost market growth. The trend also supports direct-to-consumer business models, allowing brands to build stronger relationships with their target audience and personalize their offerings.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product and indication.
Product Insights:
The report has provided a detailed breakup and analysis of the market based on the product. This includes personalized foods (bakery products, confectionery, dairy products, oil and fats, snack bars, others), personalized beverages (chocolate based FP drinks, bottled water, concentrates, energy drinks, fruit vegetable juices, RTD tea, sports drinks, and others).
Indication Insights:
The report has provided a detailed breakup and analysis of the market based on the indication. This includes digestive and immune health, energy and alertness health, heart health, bone and joint, cognitive health, and beauty health.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Products Covered |
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Indications Covered | Digestive and Immune Health, Energy and Alertness Health, Heart Health, Bone and Joint, Cognitive Health, Beauty Health |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: