India Nutraceuticals Market Size, Share, Trends and Forecast by Product, Indication, and Region, 2025-2033

India Nutraceuticals Market Size and Share:

The India nutraceuticals market size was valued at USD 8.00 Billion in 2024. The market is projected to reach USD 21.48 Billion by 2033, exhibiting a CAGR of 11.60% from 2025-2033. North India is currently dominating the market growth with a share of 35.0% owing to the  heightening health consciousness, more focus on preventive care, and the escalating prevalence of lifestyle disease. Consumers are highly opting for natural supplements like immunity boosters, digestive health, and wellness enhancers. This trend is complemented by increased disposable incomes, urban living, and growing digital penetration. All of these factors combined propel the sustained growth in India nutraceuticals market share.

Growing disposable incomes and increasing middle-class ambitions are greatly fueling the India nutraceuticals market. As overall economic conditions continue to improve, more of the population is in pursuit of spending on health and well-being products. It is especially apparent among urban and semi-urban consumers, as consumption patterns become more focused on quality of life and long-term energy. Increased income levels allow consumers to try specialty nutrition products like protein powders, superfoods, and targeted dietary supplements. As per the reports, in August 2024, India witnessed the debut of Aurelle Health, a D2C nutraceutical brand specializing in women's hormonal health, providing clinically proven, vegan solutions for skin, hair, gut, and weight care. The expansion of the fitness culture, including gym club memberships, well-being apps, and lifestyle influencers, is driving performance-based nutraceuticals' increasing consumption. Parents are also showing more concern for children's nutrition, further driving demand for multivitamin gummies, fortified foods, and pediatric supplements. A willingness to pay more for health-promoting products is not just a sign of greater affordability but also of a paradigm shift towards proactive wellness. This economic transformation is driving Indian consumers fundamentally to change the way they think about and invest in nutrition.

As per India nutraceuticals market analysis, another robust market driver is the growing number of geriatric and health-sensitive populations in India. With rising life expectancy and the elderly population above the age of 60, there's a growing demand for bespoke nutrition to control age-related ailments like arthritis, cognitive impairment, and heart health. This segment actively welcomes products that enhance mobility, bone density, mental acuity, and immunity. According to the sources, in June 2024, IDRS Labs and the Department of Atomic Energy introduced AKTOCYTE, an FSSAI-approved nutraceutical to enhance radiotherapy outcomes and quality of life in cancer patients in India Furthermore, lifestyle modifications are increasing levels of chronic diseases in younger generations, such as thyroid disorders and endocrine disorders, that are also leading to daily nutraceutical intake. Increasing regular use of diagnostic screening and preventive tests has sensitized consumers to nutrient gaps, and thus there is greater approval of supplementation. Not just for body health, heightening mental well-being awareness is also creating demand for stress-reducing and adaptogenic nutraceuticals. The intersection of healthy behavior with India's changing demographic profile is driving up sustained demand for nutraceuticals providing targeted, therapeutic, and wholesome benefits adapted to various life stages and conditions.

India Nutraceuticals Market Trends:

Increasing Health Consciousness and Preventive Healthcare

The growth of the India nutraceuticals market is well-aided by heightened consumer health consciousness and the transition to preventive healthcare. As per the World Health Organization, 61% of overall mortality in India is due to non-communicable diseases (NCDs). In turn, the National Centre for Disease Informatics and Research emphasizes that India's National NCD Monitoring Framework has established specific goals for prevention and control by the year 2025, indicating a robust policy-level drive. Such a national focus follows changing consumer trends with more people acknowledging the need for balanced diet, less stress, and a healthy lifestyle. Natural food-based supplements like vitamins, probiotics, and herbal preparations are sought after to avoid lifestyle disorders such as diabetes, hypertension, and obesity. Nutraceuticals are being consumed not just as dietary supplements but also as substitutes for pharmaceutical drugs. Social media and digital platforms also impact purchasing decisions by generating awareness about the health effects of these products, creating sustained demand.

Rising Demand for Natural, Clean-Label, and Functional Ingredients

A speeding up trend in the India nutraceutical market outlook is highly growing consumer demand for natural, clean-label, and functional ingredients. Shoppers are becoming increasingly ingredient-aware and more inclined to choose products containing herbal extracts, plant-based proteins, antioxidants, and bioactive compounds with known therapeutic properties. This trend is being fueled by heightening awareness of food sensitivities, allergies, and a need to steer clear of artificial additives and preservatives. A demand for Ayurvedic and conventional wellness ingredients like ashwagandha, turmeric, and giloy is also mounting, as these ingredients are seen to be safe, tried-and-tested, and culturally relevant. Functional benefit ranging from immunity to digestive health, to mental clarity and energy drives purchase decisions. That the traditional Indian systems are merged with scientific research helps to support the health benefits of these ingredients. This changing consumer behavior is driving product innovation and diversification and hence supporting growth, as reflected in the India nutraceuticals market forecast.

Growth in E-Commerce and Online Sales

The other critical trend defining the India nutraceuticals market future is the exponential growth of e-commerce and digital retail platforms. Online consumer spending in India, valued at $70 billion currently, is expected to grow to $163 billion by 2026, as reported by the India Brand Equity Foundation. With growing internet penetration, especially in the rural and semi-urban segments, buyers today have access to a wide variety of nutraceutical products ranging from vitamins and botanicals to functional foods. Such e-commerce sites provide the convenience of access, rich product descriptions, and customer testimonials, making them the most sought-after medium for purchasing health products. Online channels also give access to global and niche wellness brands that might not be available in conventional retail stores. Direct-to-consumer business models are on the rise, enabling brands to customize offerings and enhance engagement. This transformation not only enables increased personalization but also lowers distribution expenses, enabling quality nutraceutical products to reach a wider consumer base in India.

India Nutraceuticals Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India nutraceuticals market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product and indication.

Analysis by Product:

• Personalized Foods
  • Bakery Products
  • Confectionery
  • Dairy Products
  • Oil and Fats
  • Snack Bars
  • Others
• Personalized Beverages
  • Chocolate Based FP Drinks
  • Bottled Water
  • Concentrates
  • Energy Drinks
  • Fruit Vegetable Juices
  • RTD Tea
  • Sports Drinks
  • Others

The personalized foods market is expanding as shoppers increasingly look for nutrition specifically aligned with individual health objectives, allergies, and lifestyle choices. Foods like fortified cereals, protein-fortified snacks, and functional dairy are being personalized through the addition of vitamins, minerals, and probiotics. Gluten-free, lactose-free, and low-carb options are in high demand, especially in bakery, confectionery, and oils. The trend is part of a larger movement toward active wellness and specific nutritional benefits in daily diets.

Functional beverages tailored for individual needs such as immunity, digestion, and hydration are becoming more popular among health-oriented consumers who require tailored drinks for the same. Advances in fruit and vegetable juices, herbal teas, sports drinks, and bottled water now involve added nutrients, adaptogens, and bioactive substances. Ready-to-drink (RTD) product forms are particularly prevalent on account of convenience. The trend is consistent with a growing desire for beverages that provide not just refreshment but also customized health and performance benefits.

Analysis by Indication:

• Digestive and Immune Health
• Energy and Alertness Health
• Heart Health
• Bone and Joint
• Cognitive Health
• Beauty Health

Digestive and immune health is presently the dominant share in the India nutraceuticals market, with 37.6% of the overall indication-based segmentation. This leadership is a manifestation of increasing consumer awareness about the central importance of gut health and immune function in keeping people in good health. The increasing prevalence of gastrointestinal disorders, lifestyle diseases, and recurrent infections have fueled the demand for nutraceuticals that enhance digestive efficacy and enhance immunity. Foods with probiotics, prebiotics, enzymes, and herbal substances like ginger, triphala, and tulsi are picking up strong consumer momentum for natural, food-based remedies to stay healthy. The pandemic phase further deepened attention on immune resilience, favoring long-term intake of immunity-boosting supplements. Urban consumers especially are adopting preventive health habits with regular usage of vitamins, antioxidants, and herbal tonics. The trend is likely to continue segmental dominance as a result of the sustained demand for non-pharmacological interventions, bolstering strong placement of digestive and immune health in India's nutraceuticals space.

Regional Analysis:

• North India
• South India
• East India
• West India

North India dominates the largest regional market share within the India nutraceuticals sector, accounting for 35.0% of the total market. The dominant position stems from an established healthcare infrastructure, considerable population density, and surging health awareness levels among urban and semi-urban populations within states like Delhi, Punjab, Haryana, and Uttar Pradesh. Customers in this region are also looking for dietary supplements and functional foods to manage lifestyle-related diseases like diabetes, stress, and low immunity. The existence of a huge middle-class population with increasing disposable income also augments demand for good quality nutraceutical products. The acceptability of Ayurveda and herbal formulations in North India also enables their consumption in traditional forms combined with contemporary delivery formats such as capsules, powders, and gummies. Availability of nutraceuticals through pharmacy chains, well-being clinics, and web portals boosts accessibility. With ongoing focus on preventive well-being and growing product penetration, North India will continue to hold a strong leadership position in regional market share.

Competitive Landscape:

The competitive dynamics of the India nutraceuticals market are dominated by the presence of a diverse set of domestic manufacturers, multinational companies, and upstart wellness startups. The industry is intensely looking to build product portfolios with science-supported formulations addressing particular health requirements like immunity, digestion, bone health, and mental faculties. Advances in delivery formats like gummies, effervescent tablets, and functional drinks are boosting consumer interest and brand distinction. Market players are capitalizing on India's rich traditional medicine culture by combining Ayurvedic and herbal ingredients with contemporary nutritional science. Strategic alliances with research centers and clinical trial investments are becoming the norm to substantiate health claims and add credibility. Additionally, business-to-consumer websites are allowing companies to reach out, particularly to tier II and tier III cities. The increasingly fierce competition is driving innovation, product diversification, and focused marketing strategies, adding dynamically to India nutraceuticals market growth and framing future India nutraceuticals market trends.

The report provides a comprehensive analysis of the competitive landscape in the India nutraceuticals market with detailed profiles of all major companies.

Latest News and Developments:

• March 2025: Akums partnered with NIFTEM-T to advance innovation in food technology and nutraceuticals. The collaboration focused on joint research, product development, and student internships. It aimed to bridge academic and industry gaps, support start-ups, and foster entrepreneurship, contributing to skill development and growth in the food and health sectors.
• March 2025: Zota Health Care launched its B2C e-commerce platform and app ‘davaindia’ to offer doorstep delivery of over 2,000 products, including nutraceuticals. Operated through company-owned outlets, the hyperlocal model began in select cities with 60-minute delivery, aiming for nationwide expansion to boost accessibility and digital engagement.
• February 2025: Nutrify Today launched Dealsphere in India to streamline nutraceutical licensing and commercialization through an instant commerce platform. It offered science-backed product grades, reducing the time to market to 15 days. Following the success of NutrifyGenie AI, the platform eliminated traditional inefficiencies and aimed to accelerate innovation-driven market entry.
• January 2025: Amway, a direct selling multinational corporation, declared that it is 'actively considering' a move into the Ayurveda market after the successful performance of its nutrition category products in India. The Ayurveda products will be available within the next 2-3 years.

India Nutraceuticals Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India nutraceuticals market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India nutraceuticals market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India nutraceuticals industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.