India Nutraceuticals Market

India Nutraceuticals Market Overview:

The India nutraceuticals market size reached USD 8.00 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 21.48 Billion by 2033, exhibiting a growth rate (CAGR) of 11.60% during 2025-2033. The India nutraceuticals market share is fueled by increased health consciousness, an increasing desire for preventive care, and rising lifestyle diseases. Furthermore, increasing disposable income, changing eating patterns, and enhanced availability of internet-based platforms to buy supplements fuel the market's growth and user uptake.

India Nutraceuticals Market Trends:

Increasing Health Consciousness and Preventive Healthcare

The India nutraceuticals market growth is fueled by increasing health and wellness awareness among consumers. As per the World Health Organization (WHO), nearly 61% of total deaths in India are due to NCDs. Numerous conditions are associated with lifestyle elements, such as inadequate nutrition, insufficient exercise, and heightened stress levels. With increasingly sedentary lifestyles and more processed diets, there is a greater focus on preventive healthcare. Consumers are increasingly looking for natural, food-based supplements such as vitamins, minerals, probiotics, and herbal preparations to prevent disease and keep healthy. This is supported by the increasing cases of lifestyle diseases like diabetes, hypertension, and obesity, which lead consumers to seek nutraceuticals as a substitute for pharmaceutical drugs. Social media and internet platforms also contribute significantly to informing consumers about the advantages of nutraceutical products, hence their uptake. Consequently, there is an increase in demand for products that promote immunity, enhance digestion, and overall well-being.

Rise in E-commerce and Online Sales

Another major trend shaping the India nutraceuticals market outlook is the rapid growth of e-commerce and online retail platforms. At present, India's online shopping is valued at $70 billion and accounts for about 7% of the nation's total retail market, showcasing a significant opportunity for expansion. In the upcoming years, various elements, such as extensive internet access, affordable internet services, and a significant rise in rural smartphone users, are anticipated to drive the industry towards a bright future. With increased internet penetration, consumers now have easier access to a wide range of nutraceutical products, from herbal supplements to functional foods. The convenience of online shopping, along with the easy availability of product reviews, detailed information, and home delivery options, has made e-commerce a preferred channel for purchasing nutraceuticals. Additionally, online platforms enable consumers to access global and niche brands that might not be available in physical stores. With major e-commerce giants and specialized health platforms entering the market, the ease of buying health supplements online is expected to further boost market growth. The trend also supports direct-to-consumer business models, allowing brands to build stronger relationships with their target audience and personalize their offerings.

India Nutraceuticals Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product and indication.

Product Insights:

• Personalized Foods
  • Bakery Products
  • Confectionery
  • Dairy Products
  • Oil and Fats
  • Snack Bars
  • Others
• Personalized Beverages
  • Chocolate Based FP Drinks
  • Bottled Water
  • Concentrates
  • Energy Drinks
  • Fruit Vegetable Juices
  • RTD Tea
  • Sports Drinks
  • Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes personalized foods (bakery products, confectionery, dairy products, oil and fats, snack bars, others), personalized beverages (chocolate based FP drinks, bottled water, concentrates, energy drinks, fruit vegetable juices, RTD tea, sports drinks, and others).

Indication Insights:

• Digestive and Immune Health
• Energy and Alertness Health
• Heart Health
• Bone and Joint
• Cognitive Health
• Beauty Health

The report has provided a detailed breakup and analysis of the market based on the indication. This includes digestive and immune health, energy and alertness health, heart health, bone and joint, cognitive health, and beauty health.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Nutraceuticals Market News:

• In January 2025, Amway, a direct selling multinational corporation, declared that it is 'actively considering' a move into the Ayurveda market after the successful performance of its nutrition category products in India. The Ayurveda products will be available within the next 2-3 years.
• In August 2024, Abbott India announced its intention to elevate its multi-specialty offerings, such as vitamin D and micronutrient supplements for thyroid patients, into “big brands” by enhancing its product pipeline.

India Nutraceuticals Market Report Coverage:

Key Questions Answered in This Report:

• How has the India nutraceuticals market performed so far and how will it perform in the coming years?
• What is the breakup of the India nutraceuticals market on the basis of product?
• What is the breakup of the India nutraceuticals market on the basis of indication?
• What is the breakup of the India nutraceuticals market on the basis of region?
• What are the various stages in the value chain of the India nutraceuticals market? 
• What are the key driving factors and challenges in the India nutraceuticals?
• What is the structure of the India nutraceuticals market and who are the key players?
• What is the degree of competition in the India nutraceuticals market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India nutraceuticals market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India nutraceuticals market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India nutraceuticals industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.