Top 8 Indian Online Grocery Companies

The Indian online grocery market size reached USD 11.4 Billion in 2024. As per the analysis by IMARC Group, the market is expected to reach USD 96.3 Billion by 2033, exhibiting a growth rate (CAGR) of 25.38% during 2025-2033. The top online grocery companies are focusing on diversifying their product offerings to include a wider range of groceries, including fresh produce, dairy products, and packaged goods. Additionally, key players are also entering into partnerships with local suppliers to source fresh produce and other groceries, which helps local businesses and offers consumers high-quality, locally sourced products. Other than this, online grocery retailers have been using technology to enhance the shopping experience for consumers.

This includes the use of artificial intelligence (AI) and machine learning (ML) algorithms to offer personalized recommendations and improve the accuracy of delivery times. In line with this, key players are emphasizing sustainability by offering eco-friendly products and minimizing their carbon footprint. Furthermore, they are offering discounts and promotions to attract customers and encourage repeat purchases. Moreover, key players are extensively investing in research and development (R&D) activities to expand their consumer base.

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List of Top Companies Operating in the Indian Online Grocery Industry:

The Indian online grocery market has several major players including Amazon.com, Inc, Bigbasket (Supermarket Grocery Supplies Pvt Ltd), Blink Commerce Private Limited, Flipkart Internet Private Limited, JioMart (Reliance Retail Limited), Nature's Basket, Swiggy Instamart, and Zepto Marketplace Private Limited. More information about these companies has been provided below.

1. Amazon.com, Inc

Amazon’s grocery wing in India operates under Amazon Fresh, offering everything from everyday staples to premium health-oriented products. With strong backing in logistics and warehousing, the company has expanded fulfillment and sorting centers to improve delivery speed. Technology integration ensures personalized shopping and efficient supply chain management. Its wide reach across major metros and semi-urban regions gives customers access to both local favorites and global brands. The platform primarily caters to families, working professionals, and value-driven buyers who want reliability, choice, and doorstep delivery, combining the trust of Amazon’s ecosystem with India-specific grocery solutions tailored for convenience and affordability.

2. Bigbasket (Supermarket Grocery Supplies Pvt Ltd)

Bigbasket, is an Indian online grocery and food delivery company. Bigbasket offers a wide range of products, including fresh fruits and vegetables, dairy products, meat and poultry, bakery items, and packaged food. The company sources its products directly from farmers and suppliers, ensuring quality and freshness. It operates in several cities across India and has a user-friendly mobile app and website that allows customers to browse and order products with ease. The platform offers various payment options, including cash on delivery, credit and debit cards, and digital wallets. In addition to its grocery delivery service, Bigbasket also offers a range of services such as express delivery, subscription services, and bulk buying options. The company's focus on customer satisfaction and convenience has earned it a loyal customer base in India. Bigbasket is known for its innovative use of technology and data analytics to improve its operations and enhance customer experience. The company has implemented various measures to ensure efficient delivery, such as smart warehouses and real-time tracking of delivery personnel.

3. Blink Commerce Private Limited

Blink Commerce Private Limited, formerly known as Grofers India Private Limited, is an Indian technology company that provides a range of digital solutions for businesses. The company was founded with the aim of making it easier for businesses to sell their products online. Blink Commerce Private Limited offers a range of services, including e-commerce platforms, payment gateways, and logistics solutions. Its flagship product, Instamojo, is a payment platform that allows businesses to collect payments from their customers online. In addition to its payment platform, Blink Commerce Private Limited also offers an e-commerce platform called MojoXpress. This platform allows businesses to set up their own online stores and sell their products to customers across India. MojoXpress also offers a range of logistics solutions, including order fulfillment, shipping, and tracking. Blink Commerce Private Limited has become a popular choice among small and medium-sized businesses in India, offering a range of digital solutions that are affordable, easy to use, and effective. Its focus on user-friendly design and customer service has earned it a loyal customer base in India.

4. Flipkart Internet Private Limited

Flipkart Internet Private Limited integrates grocery retail into its broader e-commerce platform, combining scale with local sourcing. Its grocery service emphasizes affordable baskets of essentials, household staples, and regional products tailored to everyday needs. Backed by Flipkart’s advanced logistics and technology, the grocery arm uses predictive demand tools and local partnerships to expand into non-metro markets. The company aims to reach deeper into tier-II and rural areas, connecting suppliers to customers through efficient digital channels. With affordability as a focus, it appeals to families and value-seekers, while also supporting small sellers through its marketplace model, creating a balance between large-scale retail and grassroots distribution.

5. JioMart (Reliance Retail Limited)

JioMart began with groceries and has quickly grown into a broad online marketplace covering essentials, fashion, electronics, and more. Its grocery base remains a strong pillar, supported by Reliance Retail’s vast offline footprint and strong supply chain. The company experiments with faster delivery formats, while also building long-term integration between stores and digital platforms. Targeting both urban and rural markets, JioMart offers competitively priced everyday goods, appealing to mass-market families as well as small-town shoppers. With Reliance’s telecom and digital ecosystem tied in, it benefits from cross-platform engagement, ensuring scale and affordability while setting foundations for omnichannel grocery shopping in India.

6. Nature's Basket

Nature’s Basket specializes in premium and gourmet grocery retail, offering international foods, artisanal items, fresh produce, and organic staples. Acquired by RP-Sanjiv Goenka Group, it operates boutique-style stores in metros like Mumbai, Bengaluru, and Pune, supported by a growing online channel. The brand emphasizes quality and curation, targeting health-aware, cosmopolitan consumers with a taste for imported products and niche categories. Sustainability plays a role in its offerings, with eco-friendly packaging and organic options gaining traction. Its customer base includes affluent households, expatriates, and young professionals who prioritize experience and discovery in food shopping, positioning Nature’s Basket as a lifestyle-oriented grocery choice.

7. Swiggy Instamart

Instamart, launched by Swiggy, is designed for hyper-fast grocery delivery within minutes. Built on a network of dark stores and large fulfilment pods, it uses Swiggy’s established logistics strengths to scale quickly across Indian cities. The platform offers groceries, daily essentials, and even household or personal items, catering to convenience-driven urban customers. With rapid city expansion, Instamart serves both major metros and smaller towns, appealing to busy professionals and nuclear families. Its use of demand forecasting, app-based engagement, and local inventory sourcing makes it efficient. Instamart represents Swiggy’s move beyond food delivery, anchoring its role in India’s fast-growing quick-commerce ecosystem.

8. Zepto Marketplace Private Limited

Zepto, built its brand on ten-minute grocery delivery, backed by hundreds of dark stores in major cities. It has recently evolved toward a marketplace model, connecting retailers and customers while keeping speed central to its promise. Its app targets digital-first consumers who value instant gratification across groceries, personal care, and household products. Zepto’s strength lies in execution speed, city coverage, and the ability to adapt to regulatory and operational challenges. It appeals mainly to younger, urban buyers who see grocery shopping as an on-demand utility. The brand positions itself as both a delivery platform and an ecosystem for everyday essentials.

Get an inside look at the Indian online grocery market with exclusive insights, including:

• CAGR projections during the 2025-2033 forecast period.
• In-depth information on the factors that will fuel the Indian online grocery market growth in the next five years.
• Precise predictions regarding upcoming trends and potential changes in consumer behavior.
• Analysis of the Indian online grocery industry's expansion at the regional and global level.
• A thorough review of the market's competitive landscape and detailed information on key players.
• Detailed explanations of the challenges that could impede the growth of the Indian online grocery market.

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