The Indian online grocery market reached a value of US$ 3.02 Billion in 2020. Online grocery stores refer to various e-commerce-based web and mobile applications that are used for purchasing food and other necessary household products over the internet. The customers can place the order online and schedule home deliveries directly from the local store or third-party e-retailing organizations. They offer various benefits to the costumers, such as convenience and ease of shopping and anytime access to a wide variety of products. The users can also place pre-paid orders and can schedule the time and intervals of the deliveries as per their requirements.
The India online grocery market is primarily driven by rapid urbanization, along with significant growth in the e-commerce industry. In line with this, there is increasing acceptance for online grocery platforms in India, owing to the rising consumer awareness regarding the associated convenience, along with increasing digital literacy and improved internet accessibility across the country. Furthermore, in light of the nationwide response to the coronavirus (COVID-19) pandemic, there has been a great shift in consumers’ shopping habits, which is also providing a boost to the market growth. Vendors are offering contactless deliveries of essential products and adopting digital payment methods to minimize the spread of the disease. Additionally, service providers are adopting various innovative business models, such as express or slotted delivery and subscription or on-demand delivery models, that are also creating a positive outlook for the market. Other factors, including rising expenditure consumer capacities and attractive discounts offered by these service portals, are contributing to the market growth further. Looking forward, IMARC Group expects the Indian online grocery market to exhibit strong growth during the next five years.
Breakup by Product Type:
- Food Grains
- Bread, Bakery and Dairy Products
- Fruits and Vegetables
- Personal Care
- Dry and Baking Products
- Household Products
- Beverages
- Meat and Meat Products
- Others
Breakup by Payment Method:
Breakup by Platform:
Breakup by Region:
- North India
- East India
- West India
- South India
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Aaram Shop Private Limited, Amazon Retail India Pvt. Ltd, Godrej Nature's Basket, Grofers India Private Limited, Innovative Retail Concepts Pvt Ltd (Bigbasket), Paytm E-Commerce Pvt. Ltd., etc.
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Key Questions Answered in This Report:
- How has the Indian online grocery market performed so far and how will it perform in the coming years?
- What are the key regional markets?
- What has been the impact of COVID-19 on the Indian online grocery market?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the payment method?
- What is the breakup of the market based on the platform?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the Indian online grocery market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Indian Online Grocery Industry
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Food Grains
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Bread, Bakery and Dairy Products
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Fruits and Vegetables
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Personal Care
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Dry and Baking Products
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Household Products
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Beverages
6.7.1 Market Trends
6.7.2 Market Forecast
6.8 Meat and Meat Products
6.8.1 Market Trends
6.8.2 Market Forecast
6.9 Others
6.9.1 Market Trends
6.9.2 Market Forecast
7 Market Breakup by Payment Method
7.1 Online
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Cash on Delivery
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Platform
8.1 App-based
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Web-based
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Region
9.1 North India
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 East India
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 West India
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 South India
9.4.1 Market Trends
9.4.2 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 PESTEL Analysis
13.1 Political
13.2 Economic
13.3 Social
13.4 Technological
13.5 Environmental
13.6 Legal
14 Competitive Landscape
14.1 Market Share and Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Aaram Shop Private Limited
14.3.2 Amazon Retail India Pvt. Ltd
14.3.3 Godrej Nature's Basket
14.3.4 Grofers India Private Limited
14.3.5 Innovative Retail Concepts Pvt Ltd (Bigbasket)
14.3.6 Paytm E-Commerce Pvt. Ltd.
List of Figures
Figure 1: India: Online Grocery Market: Major Drivers and Challenges
Figure 2: India: Online Grocery Market: Sales Value (in Billion US$), 2015-2020
Figure 3: India: Online Grocery Market: Breakup by Product Type (in %), 2020
Figure 4: India: Online Grocery Market: Breakup by Payment Method (in %), 2020
Figure 5: India: Online Grocery Market: Breakup by Platform (in %), 2020
Figure 6: India: Online Grocery Market: Breakup by Region (in %), 2020
Figure 7: India: Online Grocery Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 8: India: Online Grocery (Food Grains) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: India: Online Grocery (Food Grains) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: India: Online Grocery (Bread, Bakery and Dairy Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: India: Online Grocery (Bread, Bakery and Dairy Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: India: Online Grocery (Fruits and Vegetables) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: India: Online Grocery (Fruits and Vegetables) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: India: Online Grocery (Personal Care) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: India: Online Grocery (Personal Care) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: India: Online Grocery (Dry and Baking Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: India: Online Grocery (Dry and Baking Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: India: Online Grocery (Household Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: India: Online Grocery (Household Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: India: Online Grocery (Beverages) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: India: Online Grocery (Beverages) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: India: Online Grocery (Meat and Meat Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: India: Online Grocery (Meat and Meat Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: India: Online Grocery (Other Product Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: India: Online Grocery (Other Product Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: India: Online Grocery (Online) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: India: Online Grocery (Online) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: India: Online Grocery (Cash on Delivery) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: India: Online Grocery (Cash on Delivery) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: India: Online Grocery (App-based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: India: Online Grocery (App-based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: India: Online Grocery (Web-based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: India: Online Grocery (Web-based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: North India: Online Grocery Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: North India: Online Grocery Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: East India: Online Grocery Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: East India: Online Grocery Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: West India: Online Grocery Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: West India: Online Grocery Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: South India: Online Grocery Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: South India: Online Grocery Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: India: Online Grocery Industry: SWOT Analysis
Figure 43: India: Online Grocery Industry: Value Chain Analysis
Figure 44: India: Online Grocery Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: India: Online Grocery Market: Key Industry Highlights, 2020 and 2026
Table 2: India: Online Grocery Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: India: Online Grocery Market Forecast: Breakup by Payment Method (in Million US$), 2021-2026
Table 4: India: Online Grocery Market Forecast: Breakup by Platform (in Million US$), 2021-2026
Table 5: India: Online Grocery Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: India: Online Grocery Market: Competitive Structure
Table 7: India: Online Grocery Market: Key Players