Indian Online Grocery Market Outlook 2022-2027:
The Indian online grocery market reached a value of US$ 5.1 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 28.3 Billion by 2027, exhibiting a CAGR of 32.7% during 2022-2027. Rising demand for online grocery to avoid the requirement of visiting physical stores, increasing online shopping activities of individuals, and growing number of e-commerce brands selling premium quality organic groceries represent some of the key factors driving the market.
Online grocery involves the buying of food and beverage items, baked goods, and household supplies via online websites. It comprises processed meat, seafood, eggs, vegetables, fruits, herbs, spices, pulses, cereals, oils, juices, jellies, jams, biscuits, sauces, soups, milk, butter, yogurt, and canned items. It is stored in cold storage and aligned with strict protocols to maintain the quality and increase the overall shelf life. It is available at discounted prices and can be purchased remotely by comparing stocks, quality, and quantity from multiple websites and apps. Online grocery is safely packaged using bubble wrap and parchment papers by the sellers and delivered to the doorstep of buyers on time. It can also be returned or replaced if delivered damaged or spoiled. It enables individuals to reduce impulse buying unnecessary items and avail coupon codes, referral codes, and various lucrative offers. It also allows buyers to follow their previous purchase history and keep track of their expenses.
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
Indian online grocery Market Trends:
At present, the increasing demand for online groceries to save time and avoid the requirement of visiting physical stores and supermarkets represents one of the primary factors influencing the market positively in India. Besides this, rising online shopping activities of individuals to avail discounts and enjoy a convenient shopping experience is propelling the growth of the market in the country. In addition, the growing number of online stores selling premium quality exotic seafood and organic groceries is offering a favorable market outlook. Apart from this, the increasing number of grocery sellers adopting online business models to avoid the hassle of maintaining a physical store and hiring employees for maintaining a shop and occurrence of shoplifting is contributing to the growth of the market in the country. Additionally, the rising number of online grocery sellers providing subscription, on-demand, slotted, and express delivery options to their customers for enhancing their shopping experience and attracting new buyers consistently is supporting the market growth. Moreover, the increasing consumer awareness about the benefits of purchasing online groceries, such as the availability of a wide variety of payment options, fast delivery, and flexible return or exchange policies, is strengthening the market growth in India. Furthermore, the rising prices of land and difficulty in finding space in the country to open stores are encouraging grocery sellers to start e-commerce businesses, which is bolstering the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Indian online grocery market report, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, payment method and platform.
Product Type Insights:
- Food Grains
- Bread, Bakery and Dairy Products
- Fruits and Vegetables
- Personal Care
- Dry and Baking Products
- Household Products
- Meat and Meat Products
The report has provided a detailed breakup and analysis of the Indian online grocery market based on the product type. This includes food grains; bread, bakery, and dairy products; fruits and vegetables; personal care; dry and baking products; household products; beverages; meat and meat products; and others. According to the report, food grains represented the largest segment.
Payment Method Insights:
A detailed breakup and analysis of the Indian online grocery market based on the payment method has also been provided in the report. This includes online and cash on delivery. According to the report, cash on delivery accounted for the largest market share.
A detailed breakup and analysis of the Indian online grocery market based on the platform has also been provided in the report. This includes app-based and web-based. According to the report, app-based accounted for the largest market share.
- North India
- East India
- West India
- South India
The report has also provided a comprehensive analysis of all the major regional markets that include North India, East India, West India, and South India. According to the report, South India was the largest market for online grocery. Some of the factors driving the South India online grocery market included the rising availability of fertile land for cultivation, changing consumer lifestyles, increasing digital literacy of individuals etc.
The report has also provided a comprehensive analysis of the competitive landscape in the Indian online grocery market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Aaram Shop Private Limited, Amazon Retail India Pvt. Ltd, Godrej Nature's Basket, Blink Commerce Private Limited, Innovative Retail Concepts Pvt Ltd (Bigbasket), Paytm E-Commerce Pvt. Ltd. etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
|Base Year of the Analysis
||Product Type, Payment Method, Platform, Region
|| North India, East India, West India, South India
||Aaram Shop Private Limited, Amazon Retail India Pvt. Ltd, Godrej Nature's Basket, Grofers India Private Limited, Innovative Retail Concepts Pvt Ltd (Bigbasket) and Paytm E-Commerce Pvt. Ltd.
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Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Indian online grocery market from 2016-2027.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the Indian online grocery market.
- The study maps the leading as well as the fastest growing regional markets.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Indian online grocery industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.