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The Indian online grocery market reached a value of US$ 3.02 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 29% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Online grocery stores refer to various e-commerce-based web and mobile applications that are used for purchasing food and other necessary household products over the internet. The customers can place the order online and schedule home deliveries directly from the local store or third-party e-retailing organizations. They offer various benefits to the costumers, such as convenience and ease of shopping and anytime access to a wide variety of products. The users can also place pre-paid orders and can schedule the time and intervals of the deliveries as per their requirements.
Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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The India online grocery market is primarily driven by rapid urbanization, along with significant growth in the e-commerce industry. In line with this, there is increasing acceptance for online grocery platforms in India, owing to the rising consumer awareness regarding the associated convenience, along with increasing digital literacy and improved internet accessibility across the country. Furthermore, in light of the nationwide response to the coronavirus (COVID-19) pandemic, there has been a great shift in consumers’ shopping habits, which is also providing a boost to the market growth. Vendors are offering contactless deliveries of essential products and adopting digital payment methods to minimize the spread of the disease. Additionally, service providers are adopting various innovative business models, such as express or slotted delivery and subscription or on-demand delivery models, that are also creating a positive outlook for the market. Other factors, including rising expenditure consumer capacities and attractive discounts offered by these service portals, are contributing to the market growth further.
IMARC Group provides an analysis of the key trends in each sub-segment of the Indian online grocery market report, along with forecasts for growth at the country and regional level from 2021-2026. Our report has categorized the market based on product type, payment method and platform.
Breakup by Product Type:
Breakup by Payment Method:
Breakup by Platform:
Breakup by Region:
The competitive landscape of the industry has also been examined with some of the key players being
|Base Year of the Analysis||2020|
|Segment Coverage||Product Type, Payment Method, Platform, Region|
|Region Covered||North India, East India, West India, South India|
|Companies Covered||Aaram Shop Private Limited, Amazon Retail India Pvt. Ltd, Godrej Nature's Basket, Grofers India Private Limited, Innovative Retail Concepts Pvt Ltd (Bigbasket) and Paytm E-Commerce Pvt. Ltd.|
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The Indian online grocery market was valued at US$ 3.02 Billion in 2020.
We expect the Indian online grocery market to exhibit a CAGR of around 29% during 2021-2026.
The hectic consumers work schedules and increasing working women population are primarily catalyzing the Indian online grocery market.
With the sudden outbreak of the COVID-19 pandemic in India, the consumer preferences have shifted from brick-and-mortar retail stores towards online grocery platforms for combatting the spread of coronavirus infection upon human interaction.
Based on the product type, the Indian online grocery market has been segregated into food grains, bread, bakery and dairy products, fruits and vegetables, personal care, dry and baking products, household products, beverages, meat and meat products, and others. Among these, food grains currently represent the largest segment.
Based on the payment method, the Indian online grocery market can be segmented into online and cash on delivery. Currently, cash on delivery method holds the leading position for payment.
Based on the platform, the Indian online grocery market can be categorized into app-based and web-based segments, where app-based platform exhibits a clear dominance in the market.
On a regional level, the market has been classified into South India, North India, East India, and West India, where South India currently dominates the market.
Some of the major players in the Indian online grocery market include Aaram Shop Private Limited, Amazon Retail India Pvt. Ltd, Godrej Nature's Basket, Grofers India Private Limited, Innovative Retail Concepts Pvt Ltd (Bigbasket), Paytm E-Commerce Pvt. Ltd., etc.
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