India Online On-demand Home Services Market Size, 2033

India Online On-demand Home Services Market Size, Share, Trends and Forecast by Platform, Type, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A33206

India Online On-demand Home Services Market Overview:

The India online on-demand home services market size reached USD 0.13 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 0.51 Billion by 2033, exhibiting a growth rate (CAGR) of 16.32% during 2025-2033. The rising smartphone and internet penetration, growing urbanization, increasing number of dual-income households, and the introduction of real-time booking services, digital payment integration, and user-friendly mobile apps are among the key factors driving the market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 0.13 Billion
Market Forecast in 2033	USD 0.51 Billion
Market Growth Rate 2025-2033	16.32%

India Online On-demand Home Services Market Trends:

Hyperlocal Expansion and Tier II & III City Penetration

A key trend bolstering India’s online on-demand home services market is the aggressive market expansion into Tier II and Tier III cities. As urbanization moves beyond metros, service providers are tapping into the rapidly growing demand in semi-urban regions, fueled by rising disposable incomes, enhanced digital infrastructure, and increasing smartphone and internet adoption. In fact, as of 2023, rural internet users in India surpassed their urban counterparts. As of 2024, the number of rural internet users has reached over 488 million compared to 397 million urban users. This digital shift is encouraging digital platforms to extend their services to cities such as Bhopal, Lucknow, and Coimbatore, where demand for home-based grooming, appliance repair, and cleaning services is on the rise. In 2024, nearly 35% of new users on top service platforms came from Tier II and III cities, highlighting the significant potential these markets hold. This expansion not only boosts user acquisition but also encourages service localization and affordability, key elements for sustainable growth in India’s diverse consumer landscape.

India Online On-demand Home Services Market Size

Integration of AI, Automation, and Subscription-Based Models

A transformative shift in India’s online on-demand home services market is the growing integration of artificial intelligence (AI), automation, and subscription-based models—technological innovations that are redefining service delivery, customer engagement, and operational efficiency. AI and machine learning are increasingly used to personalize service recommendations, optimize logistics, predict user preferences, and streamline workforce scheduling. For instance, Urban Company leverages intelligent algorithms to match customers with service professionals based on proximity, availability, and past performance, resulting in timely and high-quality service. Meanwhile, subscription models are rapidly gaining popularity, particularly for recurring services like cleaning, beauty treatments, and appliance maintenance. These plans offer discounted rates and greater convenience, encouraging customer retention and ensuring consistent revenue for platforms. For example, according to company insights, over 30% of Urban Company’s repeat users subscribed to monthly or annual plans in 2024. Together, these innovations are setting new benchmarks for convenience, personalization, and scalability in India’s evolving on-demand home services ecosystem.

India Online On-demand Home Services Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on platform and type.

Platform Insights:

Web
Mobile

The report has provided a detailed breakup and analysis of the market based on the platform. This includes web and mobile.

Type Insights:

Home Cleaning
- Garden and Lawn Mowing
- Maids
- Laundry
- Car Wash
- Pest Control
- Others
Repairs and Maintenance
- Plumbing
- Electrical
- Carpentry
- Laptop Repair
- Mobile Repair
- Others
Health and Wellness
- Beauty/Salon Services
- Fitness Coach
- Physiotherapy
- Others
Others

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes home cleaning (garden and lawn mowing, maids, laundry, car wash, pest control, and others), repairs and maintenance (plumbing, electrical, carpentry, laptop repair, mobile repair, and others), health and wellness (beauty/salon services, fitness coach, physiotherapy, and others), and others.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Online On-demand Home Services Market News:

March 2025: Urban Company introduced Insta Maid, a quick commerce platform providing house-help services within 15 minutes. Launched in Mumbai as a pilot, the service offers assistance with household chores such as cleaning, cooking, and mopping at an introductory rate of INR 49 per hour.
March 2025: The Andhra Pradesh government launched a Home Appliances Services App, offering affordable, on-demand household repairs and services, such as plumbing, electrical work, and appliance maintenance. Developed in collaboration with Hyderabad-based Home Triangle, the initiative aims to streamline service bookings and enhance efficiency.

India Online On-demand Home Services Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Platform Type Region
Platforms Covered	Web, Mobile
Types Covered	Home Cleaning: Garden And Lawn Mowing, Maids, Laundry, Car Wash, Pest Control, Others Repairs and Maintenance: Plumbing, Electrical, Carpentry, Laptop Repair, Mobile Repair, Others Health And Wellness: Beauty/Salon Services, Fitness Coach, Physiotherapy, Others Others
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India online on-demand home services market performed so far and how will it perform in the coming years?
What is the breakup of the India online on-demand home services market on the basis of platform?
What is the breakup of the India online on-demand home services market on the basis of type?
What are the various stages in the value chain of the India online on-demand home services market?
What are the key driving factors and challenges in the India online on-demand home services market?
What is the structure of the India online on-demand home services market and who are the key players?
What is the degree of competition in the India online on-demand home services market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India online on-demand home services market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India online on-demand home services market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India online on-demand home services industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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