Market Overview:
The India oral hygiene market is expected to exhibit a CAGR of 5.98% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Oral hygiene is the process of maintaining the health of teeth and mouth. Some of the common oral care products include toothbrush, toothpaste, breathe fresheners, mouthwash, and dental floss. Oral hygiene practices help to prevent toothache, gingivitis, tooth decay, periodontal disease, oral cancer, halitosis, and plaque. Along with this, the services provided by dentists and orthodontists are also crucial in maintaining dental hygiene.
The India oral hygiene market is primarily being driven by the significant economic growth, changing lifestyles, and rising disposable incomes. This has, in turn, led to high smoking rates and an increase in the consumption of processed food products, which is contributing to the rising prevalence of caries and other dental ailments in the country. Additionally, the Government of India (GoI), in collaboration with vendors and dental associations, is organizing free dental camps to spread awareness regarding appropriate maintenance of oral hygiene. Such initiatives are acting as a major growth-inducing factor for the oral hygiene market in India. Moreover, key players are constantly introducing multifunctional products that are integrated with smart technologies, which is inflating the sales of premium oral care products in the country. Apart from this, easy product availability through online and offline retail channels and increasing customization depending on the need of the consumer are further creating a positive outlook for the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India oral hygiene market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product, distribution channel and application.
Breakup by Product:
- Toothpaste
- Toothbrushes & Accessories
- Mouthwash/Rinses
- Dental Accessories/Ancillaries
- Denture Products
- Dental Prosthesis Cleaning Solutions
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacies
- Online Stores
- Others
Breakup by Application:
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2021 |
| Historical Period |
2016-2021 |
| Forecast Period |
2022-2027 |
| Units |
US$ Million |
| Segment Coverage |
Product, Distribution Channel, Application, Region |
| Region Covered |
North India, West and Central India, South India, East India |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the India oral hygiene market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the India oral hygiene market?
- What are the key regional markets?
- What is the breakup of the market based on the product?
- What is the breakup of the market based on the distribution channel?
- What is the breakup of the market based on the application?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the India oral hygiene market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Oral Hygiene Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product
6.1 Toothpaste
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Toothbrushes & Accessories
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Mouthwash/Rinses
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Dental Accessories/Ancillaries
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Denture Products
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Dental Prosthesis Cleaning Solutions
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Others
6.7.1 Market Trends
6.7.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Supermarkets and Hypermarkets
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Convenience Stores
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Pharmacies
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Online Stores
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Application
8.1 Adults
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Kids
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Infants
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Region
9.1 North India
9.1.1 Market Trends
9.1.2 Market Breakup by State
9.1.3 Market Forecast
9.2 West and Central India
9.2.1 Market Trends
9.2.2 Market Breakup by State
9.2.3 Market Forecast
9.3 South India
9.3.1 Market Trends
9.3.2 Market Breakup by State
9.3.3 Market Forecast
9.4 East India
9.4.1 Market Trends
9.4.2 Market Breakup by State
9.4.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Policy and Regulatory Landscape
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
List of Figures
Figure 1: India: Oral Hygiene Market: Major Drivers and Challenges
Figure 2: India: Oral Hygiene Market: Sales Value (in Million US$), 2016-2021
Figure 3: India: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: India: Oral Hygiene Market: Breakup by Product (in %), 2021
Figure 5: India: Oral Hygiene Market: Breakup by Distribution Channel (in %), 2021
Figure 6: India: Oral Hygiene Market: Breakup by Application (in %), 2021
Figure 7: India: Oral Hygiene Market: Breakup by Region (in %), 2021
Figure 8: India: Oral Hygiene (Toothpaste) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: India: Oral Hygiene (Toothpaste) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: India: Oral Hygiene (Toothbrushes & Accessories) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: India: Oral Hygiene (Toothbrushes & Accessories) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: India: Oral Hygiene (Mouthwash/Rinses) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: India: Oral Hygiene (Mouthwash/Rinses) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: India: Oral Hygiene (Dental Accessories/Ancillaries) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: India: Oral Hygiene (Dental Accessories/Ancillaries) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: India: Oral Hygiene (Denture Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: India: Oral Hygiene (Denture Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: India: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: India: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: India: Oral Hygiene (Other Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: India: Oral Hygiene (Other Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: India: Oral Hygiene (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: India: Oral Hygiene (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: India: Oral Hygiene (Convenience Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: India: Oral Hygiene (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: India: Oral Hygiene (Pharmacies) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: India: Oral Hygiene (Pharmacies) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: India: Oral Hygiene (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: India: Oral Hygiene (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: India: Oral Hygiene (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: India: Oral Hygiene (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: India: Oral Hygiene (Adults) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: India: Oral Hygiene (Adults) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: India: Oral Hygiene (Kids) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: India: Oral Hygiene (Kids) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: India: Oral Hygiene (Infants) Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: India: Oral Hygiene (Infants) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: North India: Oral Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: North India: Oral Hygiene Market: Breakup by State (in %), 2021
Figure 40: North India: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: West and Central India: Oral Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: West and Central India: Oral Hygiene Market: Breakup by State (in %), 2021
Figure 43: West and Central India: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: South India: Oral Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: South India: Oral Hygiene Market: Breakup by State (in %), 2021
Figure 46: South India: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: East India: Oral Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: East India: Oral Hygiene Market: Breakup by State (in %), 2021
Figure 49: East India: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: India: Oral Hygiene Industry: SWOT Analysis
Figure 51: India: Oral Hygiene Industry: Value Chain Analysis
Figure 52: India: Oral Hygiene Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: India: Oral Hygiene Market: Key Industry Highlights, 2021 and 2027
Table 2: India: Oral Hygiene Market Forecast: Breakup by Product (in Million US$), 2022-2027
Table 3: India: Oral Hygiene Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 4: India: Oral Hygiene Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 5: India: Oral Hygiene Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: India: Oral Hygiene Market: Competitive Structure
Table 7: India: Oral Hygiene Market: Key Players