India Organic Personal Care Products Market

India Organic Personal Care Products Market Overview:

The India organic personal care products market size reached USD 1.03 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.87 Billion by 2033, exhibiting a growth rate (CAGR) of 11.21% during 2025-2033. The India organic personal care products market is influenced by a growing preference for sustainable, environment-friendly products, with companies focusing on biodegradable packaging, cruelty-free practices, and transparency, while the rising number of e-commerce channels enhance product availability, especially in smaller towns and rural areas.

India Organic Personal Care Products Market Trends:

Increase Focus on Sustainable and Eco-Friendly Practices

With sustainability emerging as a vital trend, many people are prioritizing environmentally responsible choices in their personal care routines. This growing demand for eco-friendly products extends beyond just the ingredients to include packaging, production methods, and the overall environmental impact. Organic personal care companies are reacting by utilizing biodegradable or recyclable packaging, minimizing waste, and emphasizing cruelty-free methods to satisfy user demands. Furthermore, the environmentally aware individuals in India aims support brands that are transparent about their environmental footprint, ranging from the sourcing of raw materials to manufacturing processes. In addition, the rise of "green beauty" involves not only safer, healthier skin ingredients but also a wider dedication to sustainability. This movement towards sustainable utilization is catalyzing the demand for organic personal care products, as individuals progressively aim to match their buying choices with their principles of safeguarding the environment. A prime example of this trend is TERRA, a premium eco-conscious brand that launched its biodegradable and organic personal care products in India in 2023. Known for its biodegradable baby wipes made with pure New Zealand waters, the brand emphasized sustainability and safety with certifications from prestigious organizations. TERRA aimed to offer toxin-free, eco-friendly products for all age groups while promoting conscious living.

Availability of E-commerce and Online Marketplaces

The rising number of e-commerce platforms in India is essential in propelling the market for organic personal care items. As online shopping is becoming more popular, shoppers easily access a diverse range of organic products that might not be found in nearby shops or local markets. E-commerce leaders and niche organic beauty sites provide a wide array of products, enabling buyers to browse various brands, compare costs, evaluate reviews, and make knowledgeable buying choices. The clarity offered by these platforms, including comprehensive ingredient lists and product details, is enabling organic personal care brands to achieve considerable growth. Online marketplaces are creating direct-to-consumer (D2C) routes, enabling smaller, emerging organic brands to connect with a wider audience that they may not have accessed via conventional retail strategies. This digital transition is broadening access to organic personal care items, increasing their popularity and making them more obtainable for a variety of consumers, particularly in smaller communities and rural regions. According to the India Brand Equity Foundation (IBEF), the D2C market of India is expected to attain US$ 60 billion by FY27. Additionally, the Indian e-commerce sector is expected to expand to US$ 325 billion by 2030, further bolstering the availability of organic personal care products online.

India Organic Personal Care Products Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type and sales channel.

Product Type Insights:

• Skin Care
• Bath and Shower Products
• Color Cosmetic Products
• Perfumes and Deodorants

The report has provided a detailed breakup and analysis of the market based on the product type. This includes skin care, bath and shower products, color cosmetic products, and perfumes and deodorants.

Sales Channel Insights:

• Supermarkets/Hypermarkets
• Multi Branded Stores
• Online
• Beauty Parlors/Salons
• Others

A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes supermarkets/hypermarkets, multi branded stores, online, beauty parlors/salons, and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Organic Personal Care Products Market News:

• In January 2025, Jivada, an organic self-care brand, launched a holistic wellness range specifically targeting maturing skin. The brand combines Ayurvedic wisdom with modern science and offers products that are natural, cruelty-free, and toxin-free.
• In March 2024, the Organic World (TOW) expanded its personal care and hygiene offerings by introducing six new eco-friendly categories, including biodegradable diapers, sanitary pads, and sustainable bamboo products. The Bengaluru-based retailer aimed to meet the growing demand for chemical-free, environmentally conscious products. TOW planned to add 200 more products to this category over the next two years and expand across South India through franchising.

India Organic Personal Care Products Market Report Coverage:

Key Questions Answered in This Report:

• How has the India organic personal care products market performed so far and how will it perform in the coming years?
• What is the breakup of the India organic personal care products market on the basis of product type?
• What is the breakup of the India organic personal care products market on the basis of sales channel?
• What is the breakup of the India organic personal care products market on the basis of region?
• What are the various stages in the value chain of the India organic personal care products market? 
• What are the key driving factors and challenges in the India organic personal care products market?
• What is the structure of the India organic personal care products market and who are the key players?
• What is the degree of competition in the India organic personal care products market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India organic personal care products market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India organic personal care products market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India organic personal care products industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.