India Packaged Sweets Market

Market Overview:

The India packaged sweets market size reached INR 6,229.7 Crore in 2023. Looking forward, IMARC Group expects the market to reach INR 25,970.8 Crore by 2032, exhibiting a growth rate (CAGR) of 16.67% during 2024-2032. The rising working population, shifting consumer preferences towards ready-to-serve variants, and easy availability of packed sweets through online and offline distribution channels represent some of the key factors driving the market.

Packaged sweets refer to pre-packaged confectionery products that are available in various shapes, sizes, flavors, and packaging formats, such as boxes, plastic containers, and tin cans, depending on their physical forms and textures. They include rasgulla, gulab jamun, barfi, peda, soan papdi, ladoo, cham cham, and rajbhog. They also incorporate nutritional information printed on the packaging, which allows consumers to make informed decisions about their food choices. They offer a longer shelf-life as compared to non-packaged sweets and facilitate easy transportation over long distances. At present, packaged sweets are easily available in supermarkets, convenience stores, and other retail outlets across India. 

Market Trends:

The expanding food packaging sector, along with the increasing consumer consciousness towards food hygiene and cleanliness currently represents one of the key factors positively influencing the market in India. In addition, the rising working population, hectic work schedules, and shifting consumer preferences from traditional or home-cooked sweets towards packaged and ready-to-serve variants are strengthening the market growth in the country. Moreover, the inflating disposable incomes of individuals and the easy availability of packed sweets through both online and offline distribution channels are propelling the market growth in India. Additionally, the ongoing trend of gifting sweets as a part of Indian culture at social and cultural gatherings, such as weddings, and festivals, celebrations are fueling the market growth. Besides this, stringent regulations about food labeling and maintaining product safety during the packaging of sweets enables building of the consumer trust and influences their choices while purchasing. In addition, key market players operating in the country are introducing numerous organic, vegan, and lactose-free sweets variants for children and people with chronic medical disorders, such as diabetes. They are also focusing on nanofabrication and biodegradable and flexible packaging, which is creating a favorable market outlook. Other factors, such as increasing investments in marketing strategies, such as social media promotion and digital display and banner advertising, expansion of the e-commerce sector, and improvement in the logistic sector are stimulating the growth of the market across India.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India packaged sweets market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on product type, ingredient type, packaging type and distribution channel.

Product Type Insights:

• Rasgulla and Gulab Jamun
• Barfi
• Soan Papdi
• Peda
• Laddoo
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes rasgulla and gulab jamun, barfi, soan papdi, peda, laddoo, and others. According to the report, rasgulla and gulab jamun represented the largest segment.

Ingredient Type Insights:

• Milk and Milk Derivatives
• Cereal and Pulses
• Dry Fruits
• Fruits and Vegetables
• Others
   

The report has provided a detailed breakup and analysis of the market based on the ingredient type. This includes milk and milk derivatives, cereal and pulses, dry fruits, fruits and vegetables, and others. According to the report, milk and milk derivatives represented the largest segment.

Packaging Type Insights:

• Boxes
• Tin Cans
• Plastic Containers
   

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes boxes, tin cans, and plastic containers. According to the report, boxes represented the largest segment.

Distribution Channel Insights:

• Own Brand Stores
• Convenience Stores
• Supermarkets and Hypermarkets
• E-Commerce
• Milk Outlets
   

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes own brand stores, convenience stores, supermarkets and hypermarkets, e-commerce, and milk outlets. According to the report, own brand stores accounted for the largest market share.

Regional Insights:

• North India
• West and Central India
• South India
• East India
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India. According to the report, North India was the largest market for packaged sweets. Some of the factors driving the North India packaged sweets market included rising income levels of individuals, expanding e-commerce sector, improvement in supply chain, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the India packaged sweets industry. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Banchharam, Bikanervala Foods Private Limited, Bikaji Food International Limited, Bihar State Co-operative Milk Producers Federation Limited (COMFED), Gujarat Co-operative Milk Marketing Federation Limited, Haldiram's, Karnataka Co-operative Milk Producers Federation Limited (KMF), KC Das Private Limited, Lal Sweets Private Limited, Orissa State Co-operative Milk Producers Federation Limited (OMFED), Parag Milk Foods Limited, Tamil Nadu Co-operative Milk Producers Federation Limited (TCMF), etc.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India packaged sweets industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.