India Premium Male Innerwear Market Size & Share 2033

India Premium Male Innerwear Market Size, Share, Trends and Forecast by Product Type, Material, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A31309

India Premium Male Innerwear Market Overview:

The India premium male innerwear market size reached USD 768.17 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,379.78 Million by 2033, exhibiting a growth rate (CAGR) of 6.20% during 2025-2033. The market in India is driven by rising disposable incomes, increasing fashion consciousness, and demand for superior comfort. Growth in e-commerce, influencer marketing, and sustainability trends further propel sales. Rapid urbanization, brand awareness, and the influence of global fashion trends are also expanding the India premium male innerwear market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 768.17 Million
Market Forecast in 2033	USD 1,379.78 Million
Market Growth Rate 2025-2033	6.20%

India Premium Male Innerwear Market Trends:

Rising Demand for Sustainable and Eco-Friendly Innerwear

The growing demand for sustainable and eco-friendly products is majorly driving the India premium male innerwear market growth. Consumers are becoming increasingly conscious of environmental impact, leading brands to adopt organic fabrics such as bamboo, hemp, and organic cotton. These materials are biodegradable and offer superior comfort and breathability, appealing to health-conscious buyers. Brands and local players are introducing eco-conscious collections to cater to this trend. Additionally, ethical manufacturing practices and transparent supply chains are gaining importance, with consumers willing to pay a premium for responsibly made innerwear. The shift towards sustainability is further fueled by social media influence and celebrity endorsements promoting green fashion. As of January 2025, there were 491 Million social media users (active) in India, accounting for 33.7% of the total population. Of these users, 12.3% were 18 years or older, 65.5% of which were male. This trend highlights the growing influence of online channels, which is especially acute for brands in the premium male innerwear space in India. With the continued increase in social media usage, brands have a powerful way to engage this key demographic. As disposable incomes rise and awareness grows, the demand for premium sustainable innerwear is accelerating, making it a key trend in the Indian market.

India Premium Male Innerwear Market Size

Growth of Online Retail and Direct-to-Consumer (D2C) Brands

The convenience of e-commerce and the rise of D2C brands is creating a positive India premium male innerwear market outlook. As of June 2023, India had a significant 895 Million internet connections and is expected to have 1.1 Billion smartphones by 2025, fueling the digital growth of the country. This improved connection, along with rising incomes, has promoted e-commerce, which is expected to touch USD 1 Trillion by 2030. With categories such as direct-to-consumer (D2C) and business-to-business (B2B) growing, premium brands for men's innerwear are well-poised to cash in on India's fast-growing online sales space. Platforms, along with brand-owned websites, offer a wide range of premium innerwear with easy returns and discreet packaging, enhancing customer trust. D2C brands are gaining traction by offering personalized shopping experiences, subscription models, and innovative designs at competitive prices. Social media marketing and influencer collaborations are further enhancing online visibility and engagement. The shift from traditional retail to digital platforms is accelerated by younger consumers preferring online research before purchasing. With improved logistics and cash-on-delivery options, online channels are expected to dominate future sales, making digital expansion a critical trend for premium innerwear brands in India.

India Premium Male Innerwear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, material, and distribution channel.

Product Type Insights:

Briefs
Boxers
Trunks
Vests
Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes briefs, boxers, trunks, vests, and others.

Material Insights:

Cotton
Modal
Microfiber
Blended Fabrics
Others

A detailed breakup and analysis of the market based on the material have also been provided in the report. This includes cotton, modal, microfiber, blended fabrics, and others.

Distribution Channel Insights:

Offline
Online

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes offline and online.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Premium Male Innerwear Market News:

March 27, 2025: Myntra launched the exclusive Tommy Hilfiger Men’s Innerwear range in India, a luxurious collection of trunks, briefs, boxers, and boxer briefs crafted from premium materials, including cotton and microfiber. This initiative capitalizes on the fast-growing premium innerwear market in India, which caters to consumer demand for a sense of style and sustainability. Tommy Hilfiger bolsters its foothold in the mass premium fashion segment in India with its innerwear collection that encompasses over 70 styles.
February 7, 2025: Lux Industries launched its premium segment menswear innerwear brand Lux Nitro, the company's first product launch in 22 years. Aspirations to make the market different with the brand that has Bollywood actor Kartik Aaryan as its brand ambassador by focusing on quality, innovation, and confidence. Lux Nitro will be available nationwide in offline and online channels and will be targeted at the young Indian consumer from the growing premium innerwear segment.

India Premium Male Innerwear Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Material Distribution Channel Region
Product Types Covered	Briefs, Boxers, Trunks, Vests, Others
Materials Covered	Cotton, Modal, Microfiber, Blended Fabrics, Others
Distribution Channels Covered	Offline, Online
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India premium male innerwear market performed so far and how will it perform in the coming years?
What is the breakup of the India premium male innerwear market on the basis of product type?
What is the breakup of the India premium male innerwear market on the basis of material?
What is the breakup of the India premium male innerwear market on the basis of distribution channel?
What is the breakup of the India premium male innerwear market on the basis of region?
What are the various stages in the value chain of the India premium male innerwear market?
What are the key driving factors and challenges in the India premium male innerwear?
What is the structure of the India premium male innerwear market and who are the key players?
What is the degree of competition in the India premium male innerwear market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India premium male innerwear market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India premium male innerwear market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India premium male innerwear industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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