The India prepaid cards market grew at a CAGR of around 40% during 2013-2018. The monetary value of prepaid card is stored in itself, so these cards do not require opening of a direct deposit or lending account with a bank. Some prepaid cards are not reloadable, i.e. gift cards, and such cards are disposed after their virtual amount is entirely used. On the other hand, reloadable prepaid cards can be replenished with funds repeatedly. Prepaid cards can be obtained online as well as from retailers including supermarkets, gas stations, office supply stores and drug stores.
A prepaid card is a convenient mode of payment, and it requires very little time or cost to get one. Prepaid cards, in addition, to be an alternative to cash, offer security and greater ease of transaction to consumers. Owing to the increasing penetration of smartphones and internet, India has witnessed significant growth in the e-commerce industry in the last decade, which has catalyzed the growth of online payments using prepaid cards. The growth has also been driven by demonetization and the government’s encouragement towards cashless economy. In addition to this, increasing number of organized retailers has also contributed to the growth of the prepaid cards market in India.
IMARC Group’s latest report provides a deep insight into the India prepaid cards market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the India prepaid cards market in any manner.
Report Coverage
- Historical, Current and Future Market Trends
Market Breakup by Card Type
- Closed Loop Cards
- Open Loop Cards
Market Breakup by Purpose
- Payroll/ Incentive Cards
- Travel Cards
- General Purpose Reloadable (GPR) Cards
- Remittance Cards
- Others
Market Breakup by Vertical
- Corporate/Organization
- Retail
- Government
- Others
Market Breakup by Region
- West and Central India
- South India
- North India
- East India
Competitive Landscape:
The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry.
Key Questions Answered in This Report:
- How has the India prepaid cards market performed so far and how will it perform in the coming years?
- What is the breakup of the India prepaid cards market based on the card type?
- What is the breakup of the India prepaid cards market based on the purpose?
- What is the breakup of the India prepaid cards market based on the vertical?
- What is the breakup of the India prepaid cards market based on the region?
- What are the various stages in the value chain of the India prepaid cards industry?
- What are the key driving factors and challenges in the India prepaid cards industry?
- What is the structure of the India prepaid cards industry and who are the key players?
- What is the degree of competition in the India prepaid cards industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Prepaid Cards Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Card Type
5.4 Market Breakup by Purpose
5.5 Market Breakup by Vertical
5.6 Market Breakup by Region
5.7 Market Forecast
5.8 SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats
5.9 Value Chain Analysis
5.10 Porters Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Competition
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
5.11 Key Success and Risk Factors
6 Market Breakup by Card Type
6.1 Open Loop Cards
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Closed Loop Cards
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Purpose
7.1 Payroll/Incentive Cards
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Travel cards
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 General Purpose Reloadable (GPR) Cards
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Remittance Cards
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Vertical
8.1 Corporate/Organization
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Retail
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Government
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Region
9.1 West and Central India
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 South India
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 North India
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 East India
9.4.1 Market Trends
9.4.2 Market Forecast
10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
10.3 Profiles of Key Players
10.3.1 Axis Bank
10.3.2 Itz Cash
10.3.3 ICICI Bank
10.3.4 SBI
10.3.5 HDFC
10.3.6 PNB
10.3.7 Yes Bank
10.3.8 Sodexo
10.3.9 Kotak Mahindra Bank
10.3.10 Oxyigen
10.3.11 Hermes
10.3.12 India Transact Services
10.3.13 Western Union
List of Figures
Figure 1: India: Prepaid Cards Market: Major Drivers and Challenges
Figure 2: India: Prepaid Cards Market: Value Trends (in Billion US$), 2013-2018
Figure 3: India: Prepaid Cards Market: Breakup by Card Type (in %), 2018
Figure 4: India: Prepaid Cards Market: Breakup by Purpose (in %), 2018
Figure 5: India: Prepaid Cards Market: Breakup by Vertical (in %), 2018
Figure 6: India: Prepaid Cards Market: Breakup by Region (in %), 2018
Figure 7: India: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2019-2024
Figure 8: India: Prepaid Cards Industry: SWOT Analysis
Figure 9: India: Prepaid Cards Industry: Value Chain Analysis
Figure 10: India: Prepaid Cards Industry: Porter’s Five Forces Analysis
Figure 11: India: Prepaid Cards Market (Open Loop Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 12: India: Prepaid Cards Market Forecast (Open Loop Cards): Value Trends (in Billion US$), 2019-2024
Figure 13: India: Prepaid Cards Market (Closed Loop Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 14: India: Prepaid Cards Market Forecast (Closed Loop Cards): Value Trends (in Billion US$), 2019-2024
Figure 15: India: Prepaid Cards Market (Payroll/Incentive Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 16: India: Prepaid Cards Market Forecast (Payroll/Incentive Cards): Value Trends (in Billion US$), 2019-2024
Figure 17: India: Prepaid Cards Market (Travel Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 18: India: Prepaid Cards Market Forecast (Travel Cards): Value Trends (in Billion US$), 2019-2024
Figure 19: India: Prepaid Cards Market (General Purpose Reloadable- GPR Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 20: India: Prepaid Cards Market Forecast (General Purpose Reloadable- GPR Cards): Value Trends (in Billion US$), 2019-2024
Figure 21: India: Prepaid Cards Market (Remittance Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 22: India: Prepaid Cards Market Forecast (Remittance Cards): Value Trends (in Billion US$), 2019-2024
Figure 23: India: Prepaid Cards Market (Other Purpose Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 24: India: Prepaid Cards Market Forecast (Other Purpose Cards): Value Trends (in Billion US$), 2019-2024
Figure 25: India: Prepaid Cards Market (Corporate/Organization): Value Trends (in Billion US$), 2013 & 2018
Figure 26: India: Prepaid Cards Market Forecast (Corporate/Organization): Value Trends (in Billion US$), 2019-2024
Figure 27: India: Prepaid Cards Market (Retail): Value Trends (in Billion US$), 2013 & 2018
Figure 28: India: Prepaid Cards Market Forecast (Retail): Value Trends (in Billion US$), 2019-2024
Figure 29: India: Prepaid Cards Market (Government): Value Trends (in Billion US$), 2013 & 2018
Figure 30: India: Prepaid Cards Market Forecast (Government): Value Trends (in Billion US$), 2019-2024
Figure 31: India: Prepaid Cards Market (Others): Value Trends (in Billion US$), 2013 & 2018
Figure 32: India: Prepaid Cards Market Forecast (Others): Value Trends (in Billion US$), 2019-2024
Figure 33: West and Central India: Prepaid Cards Market: Value Trends (in Billion US$), 2013 & 2018
Figure 34: West and Central India: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2019-2024
Figure 35: South India: Prepaid Cards Market: Value Trends (in Billion US$), 2013 & 2018
Figure 36: South India: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2019-2024
Figure 37: North India: Prepaid Cards Market: Value Trends (in Billion US$), 2013 & 2018
Figure 38: North India: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2019-2024
Figure 39: East India: Prepaid Cards Market: Value Trends (in Billion US$), 2013 & 2018
Figure 40: East India: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2019-2024
List of Tables
Table 1: India: Prepaid Cards Market: Key Industry Highlights, 2018 and 2024
Table 2: India: Prepaid Cards Market Forecast: Breakup by Card Type (in Billion US$), 2019-2024
Table 3: India: Prepaid Cards Market Forecast: Breakup by Purpose (in Billion US$), 2019-2024
Table 4: India: Prepaid Cards Market Forecast: Breakup by Vertical (in Billion US$), 2019-2024
Table 5: India: Prepaid Cards Market Forecast: Breakup by Region (in Billion US$), 2019-2024
Table 6: India: Prepaid Cards Market Structure
Table 7: India: Prepaid Cards Market: Key Players