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The India probiotics market reached a value of INR 2.6 Billion in 2021. Looking forward, IMARC Group expects the market to reach INR 7.7 Billion by 2027, exhibiting a growth rate (CAGR) of 20.50% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Probiotics contain live microbial ingredients that help in maintaining the gut health. Some of the common probiotic products include curd, yogurt, drink, dietary supplements, etc. Probiotics aid in preventing the growth of harmful bacteria inside the digestive tract, leading to better nutrient absorption and bowel movement, reducing risk of type-2 diabetes, aiding in enhanced digestive health, boosting immunity, etc. They also help to treat and potentially prevent gastrointestinal issues, such as diarrhea, irritable bowel syndrome, colorectal cancer, constipation, etc.
The increasing consumer concerns towards the high prevalence of numerous gastrointestinal ailments are primarily driving the demand for probiotics in India. Moreover, the growing awareness towards numerous associated benefits of probiotics in improving gut health and boosting immunity is also propelling the market growth in the country. Besides this, the expanding geriatric population, who are more prone to chronic gastrointestinal disorders, is acting as a significant growth-inducing factor. Additionally, the shifting consumer preferences from a high-calorie diet towards functional food and beverages is further augmenting the demand for probiotics. Furthermore, the expanding working women population and increasing focus on improving female health are also catalyzing the adoption of specialized probiotics, including L. acidophilus, L. rhamnosus, Bifidobacterium, etc. Apart from this, the growing prominence of ready-to-eat product variants due to hectic consumer work schedules and sedentary lifestyles, is further augmenting the demand for probiotic curd, yogurt, and drinks in easy-to-store, portable, and flexible packaging materials. Moreover, the expanding nutraceutical sector, along with several dairy-, allergen-, and sugar-free formulations, is positively influencing the market for probiotics in India. Besides this, due to the widespread of coronavirus disease, there is an increasing consumer inclination towards immunity-boosters, dietary supplements, and fortified food products. This is further expected to drive the India probiotics market in the coming years.
IMARC Group provides an analysis of the key trends in each sub-segment of the India probiotics market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type and distribution channel.
Breakup by Product Type:
Breakup by Distribution Channel:
Breakup by Region:
The report has also analysed the competitive landscape of the market with some of the key players being Epigamia (Drums Food International), Gujarat Cooperative Milk Marketing Federation, Heritage Foods Limited, Mother Dairy Fruits and Vegetables Pvt. Ltd., Milkmantra Dairy Pvt. Ltd., Milky Mist Dairy, Nestlé India Ltd. (Nestle SA) and Yakult (Danone India Pvt. Ltd.).
|Base Year of the Analysis||2021|
|Units||Billion INR, Million Kg|
|Segment Coverage||Product Type, Distribution Channel, Region|
|Region Covered||North India, West and Central India, South India, East India|
|Companies Covered||Epigamia (Drums Food International), Gujarat Cooperative Milk Marketing Federation, Heritage Foods Limited, Mother Dairy Fruits and Vegetables Pvt. Ltd., Milkmantra Dairy Pvt. Ltd., Milky Mist Dairy, Nestlé India Ltd. (Nestle SA) and Yakult (Danone India Pvt. Ltd.).|
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The India probiotics market was valued at INR 2.6 Billion in 2021.
We expect the India probiotics market to exhibit a CAGR of 20.50% during 2022-2027.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of probiotics-based products across the nation.
The rising awareness towards numerous health benefits of consuming probiotic-based functional food and beverages, such as preventing the growth of harmful bacteria inside the digestive tract, improving gut health, boosting immunity, etc., is primarily driving the India probiotics market.
Based on the product type, the India probiotics market has been segregated into probiotic curd, probiotic drinks, and probiotic yogurt. Among these, probiotic curd currently holds the largest market share.
Based on the distribution channel, the India probiotics market can be bifurcated into convenience stores, supermarkets and hypermarkets, specialty stores, online, and others. Currently, convenience stores exhibit a clear dominance in the market.
On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where North India currently dominates the India probiotics market.
Some of the major players in the India probiotics market include Epigamia (Drums Food International), Gujarat Cooperative Milk Marketing Federation, Heritage Foods Limited, Mother Dairy Fruits and Vegetables Pvt. Ltd., Milkmantra Dairy Pvt. Ltd., Milky Mist Dairy, Nestlé India Ltd. (Nestle SA), and Yakult (Danone India Pvt. Ltd.).
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