India Probiotics Market

Market Overview:

The India probiotics market size is expected to exhibit a growth rate (CAGR) of 18.52% during 2024-2032. The growing prevalence of infections, rising awareness about the benefits of probiotics, and the easy availability of probiotics through online and offline distribution channels represent some of the key factors driving the market.

Probiotics are live microorganisms that are beneficial for the human health. They are found in a variety of foods, such as cud, yogurt, and drinks. They aid in improving digestive health, restoring the balance of gut bacteria, and reducing the risk of digestive issues, such as diarrhea, constipation, and irritable bowel syndrome. Moreover, they stimulate the immune system and prevent infections and reduce inflammation in the body, which leads to a wide range of health issues, including chronic diseases like heart disease, diabetes, and cancer. Probiotics also have a positive impact on the mental health as they assist in lowering the symptoms of anxiety and depression. Apart from this, probiotics improve skin health by reducing inflammation and supporting the growth of healthy bacteria in the skin. At present, they are easily available through online and offline distribution channels, such as convenience stores, supermarkets and hypermarkets, and specialty stores, across India.

India Probiotics Market Trends:

At present, the growing awareness among consumers about the importance of maintaining health and wellness represents one of the key factors positively influencing the market in India. In addition, the increasing prevalence of digestive disorders, such as gastroesophageal reflux disease, cancer, lactose intolerance, and hiatal hernia, in confluence with the growing number of women suffering from obesity, vaginal infections, and other issues are creating a favorable market outlook in the country. Apart from this, key market players are focusing on producing high-quality supplements and food products at low cost. They are also investing in various marketing strategies, such as social media promotion, banner advertising, and celebrity endorsements, which are propelling the market growth. Additionally, the increasing usage of mobile applications that facilitate free doorstep delivery of probiotics through e-commerce websites, coupled with secure payment gateways, is bolstering the growth of the market in India. Moreover, changing dietary patterns of individuals are resulting in the rising deficiency of nutrients, which is further catalyzing the demand for probiotics to increase the absorption of micronutrients in the body. Furthermore, favorable incentives for investment and growth of the food and beverage (F&B) industry by the Government of India (GoI) are stimulating the growth of the market in the country.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India probiotics market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Probiotic Curd
• Probiotic Drinks
• Probiotic Yoghurt
   

The report has provided a detailed breakup and analysis of the India probiotics market based on the product type. This includes probiotic curd, probiotic drinks, and probiotic yoghurt. According to the report, probiotic curd represented the largest segment.

Distribution Channel Insights:

• Convenience Stores
• Supermarkets and Hypermarkets
• Specialty Stores
• Online
• Others
   

A detailed breakup and analysis of the India probiotics market based on the distribution channel has also been provided in the report. This includes convenience stores, supermarkets and hypermarkets, specialty stores, online, and others. According to the report, convenience stores represented the largest segment.

Regional Insights:

• North India
• West and Central India
• South India
• East India
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India. According to the report, North India was the largest market for India probiotics. Some of the factors driving the North India probiotics market included inflating disposable incomes, rising health awareness, easy availability of probiotics through online and offline distribution channels, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the India probiotics market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Amul (GCMMF), Epigamia (Drums Food International Private Limited), Heritage Foods Limited, Mother Dairy Fruits and Vegetables Pvt. Ltd., Milkmantra Dairy Pvt. Ltd., Milky Mist Dairy Food Private Ltd., Nestle India Limited (Nestle SA), Yakult Danone India Pvt. Ltd., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India probiotics market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India probiotics market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India probiotics industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.