The latest report by IMARC Group, titled “India Probiotics Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” finds that the India probiotics market size reached INR 2.6 Billion in 2021. Probiotics refer to various foods or supplements that contain live microorganisms, such as bacteria and yeast. They can offer numerous health benefits when consumed in adequate amounts by maintaining the microbial balance in the body. They help enhance digestive health, strengthen the immune system, reduce the risk of type-2 diabetes, and improve nutrient absorption and bowel movement by controlling the growth of harmful bacteria in the digestive tract. In recent years, probiotics have gained immense popularity across the country as they assist in treating and potentially preventing gastrointestinal problems.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
India Probiotics Market Trends:
The widespread prevalence of various gastrointestinal disorders, such as constipation, irritable bowel syndrome (IBS), diarrhea, and colorectal cancer, represents the primary factor driving the market growth. Besides this, the growing geriatric population that is more susceptible to developing such gastrointestinal ailments and the rising awareness regarding the health benefits of probiotics have augmented the product demand across the country. Additionally, with the increasing health consciousness among consumers, there has been a significant shift toward healthier food products, such as functional foods and beverages. Along with this, the escalating demand for immunity-boosters, dietary supplements, and fortified food products has accelerated the adoption of probiotics. Furthermore, the leading manufacturers are offering innovative product variants, such as dairy-, allergen-, and sugar-free formulations, to expand their consumer base and gain a competitive edge. They are also offering probiotic products in easy-to-store, portable, and flexible packaging to cater to the demand for ready-to-eat food items. Other factors, including the expanding working population, on-the-go food culture, hectic lifestyles, elevating incomes, and rapid urbanization, are also creating a favorable market outlook. Looking forward, IMARC Group expects the market to reach INR 7.7 Billion by 2027, growing at a CAGR of around 20.50% during the forecast period (2022-2027).
- Based on the product type, the market has been divided into probiotic curd, drinks, and yogurt.
- The market has been classified based on the distribution channel into convenience stores, supermarkets and hypermarkets, specialty stores, online, and others.
- Region-wise, the market has been segmented into North India, West and Central India, South India, and East India.
- The competitive landscape of the market has also been analyzed, with some of the key players being Epigamia (Drums Food International Pvt. Ltd.), Gujarat Cooperative Milk Marketing Federation Ltd., Heritage Foods Limited, Mother Dairy Fruits and Vegetables Pvt. Ltd., Milk Mantra Dairy Private Limited, Milky Mist Dairy Food Private Limited, Nestlé India Ltd. (Nestle SA), and Yakult (Danone India Pvt Ltd).
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