India Protein Supplements Market

India Protein Supplements Market Overview:

The India protein supplements market size reached USD 860 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,520 Million by 2033, exhibiting a growth rate (CAGR) of 6.6% during 2025-2033. The market is growing, driven by rising health consciousness, increased fitness activities, and growing preference for plant-based and sustainable nutrition. Expanding e-commerce channels, popularity of ready-to-drink products, and personalized nutrition trends further boost market demand.

India Protein Supplements Market Trends:

Growing Demand for Plant-Based Proteins

The demand for plant-based protein supplements in India is increasing as consumers shift toward vegan and vegetarian diets. Rising awareness about sustainability, ethical food choices and lactose intolerance has led to greater adoption of plant-derived proteins such as pea, soy, rice and hemp protein. Health-conscious consumers prefer plant-based alternatives due to their digestibility, amino acid profile and reduced environmental impact. Additionally, fitness enthusiasts and athletes are incorporating plant-based protein powders into their diets expanding the India protein supplements market share. The availability of plant-based protein supplements in various flavors and formulations further supports market expansion. For instance, in May 2024, Good Fettle Private Limited launched “Pod Nutrition,” India’s first hydrolyzed plant protein, aimed at enhancing muscle recovery with high absorption. The products emphasize taste, transparency and nutritional excellence. The products available in various flavors target protein deficiencies among vegetarians offering clean supplements at affordable prices. E-commerce platforms, health stores and supermarkets are driving accessibility while brands focus on clean-label, organic and non-GMO certifications to attract consumers. As innovation in plant-based nutrition grows India’s protein supplement industry is expected to see strong demand shaping a positive India protein supplements market outlook.

Expanding E-commerce and Online Sales

E-commerce is playing a crucial role in driving the protein supplements market in India by enhancing accessibility and offering a diverse range of products. According to the report published by IBEF,
India's e-commerce industry is projected to reach US$ 325 billion by 2030 with a GMV of US$ 60 billion in FY23 marking a 22% increase. The market is expected to grow from US$ 123 billion in 2024 to US$ 292.3 billion by 2028 reflecting an 18.7% CAGR. Online platforms provide convenience, competitive pricing and detailed product information enabling consumers to compare brands and formulations easily. The availability of customer reviews, ratings and expert recommendations influences purchasing decisions boosting consumer confidence in protein supplements. Additionally, online retailers and brands are introducing subscription-based models ensuring regular supply and discounts for loyal customers. Direct-to-consumer (DTC) brands are leveraging digital marketing, influencer collaborations and social media promotions to engage with fitness enthusiasts and health-conscious consumers. Online sales channels also facilitate the distribution of niche and international protein brands expanding market reach. As internet penetration and digital payment adoption continue to rise e-commerce is expected to be a significant driver of India protein supplements market growth.

India Protein Supplements Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on type, form, source, application and distribution channel.

Type Insights:

• Casein
• Whey Protein
• Egg Protein
• Soy Protein
• Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes casein, whey, egg, soy and others.

Form Insights:

• Protein Powder
• Protein Bars
• Ready to Drink
• Others

A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes powder, bars, ready to drink and others.

Source Insights:

• Animal-Based
• Plant-Based

A detailed breakup and analysis of the market based on the source have also been provided in the report. This includes animal-based and plant-based.

Application Insights:

• Sports Nutrition
• Functional Food

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes sports nutrition and functional food.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Online Stores
• Direct to Customers (DTC)
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets/hypermarkets, online, direct to customers (DTC) and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Protein Supplements Market News:

• In June 2024, Steadfast Nutrition launched three new supplements: Whey Protein and LIV Raw both rapid-release protein options and a vegetarian Multivitamin Mega Pack with 180 tablets. Debuted at the International Health Sports and Fitness Festival these products aim to address protein deficiencies and support overall wellness for health-conscious consumers.
• In June 2024, Protyze launched India's first 99% lactose-free Clear Whey Protein supplement, addressing the needs of lactose-intolerant individuals. With 24 g of protein per scoop and zero added sugar, it supports muscle growth and recovery. Available in various flavors, it provides an easy-to-digest, refreshing solution for health-conscious consumers.

India Protein Supplements Market Report Coverage:

Key Questions Answered in This Report:

• How has the India protein supplements market performed so far and how will it perform in the coming years?
• What is the breakup of the India protein supplements market on the basis of type?
• What is the breakup of the India protein supplements market on the basis of form?
• What is the breakup of the India protein supplements market on the basis of source?
• What is the breakup of the India protein supplements market on the basis of application?
• What is the breakup of the India protein supplements market on the basis of distribution channel?
• What is the breakup of the India protein supplements market on the basis of region?
• What are the various stages in the value chain of the India protein supplements market? 
• What are the key driving factors and challenges in the India protein supplements market?
• What is the structure of the India protein supplements market and who are the key players?
• What is the degree of competition in the India protein supplements market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India protein supplements market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India protein supplements market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India protein supplements industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.