The India pub, bar, café and lounge (PBCL) market was valued at US$ 2.3 Billion in 2019. In India, pubs, bars, cafés and lounges constitute a major share of the food and beverage industry and it can be segmented into chain markets and stand-alone markets. The chain market consists of companies operating three or more operations under a single operation. It can operate either as fully-owned by the parent company or as a franchise model. The stand-alone market includes single outlets that are directly owned by an individual operating in a hired-commercial space or in an independently-owned space. The India PBCL market has been witnessing healthy growth as a result of people’ s increasing need to socialize and get-together with their peers in eateries offering unique ambience, entertainment and a variety of food and beverages.
The primary factor driving the India pub, bar, café and lounge market is the growing disposable incomes across the country. This has led to an increasing indulgence of consumers in leisure activities and a rising preference for alcoholic beverages. Another factor driving the market is the rising trend of night-life and mid-week parties among the working population. Additionally, increasing penetration of various domestic and international players in the India PBCL market is expected to drive it further. Moreover, brands are increasingly focusing on factors such as varied food offerings, ambience, and customer engagement to ensure the longevity and strength of their businesses and create a niche for this segment. Looking forward, IMARC Group expects the India pub, bar, café and lounge (PBCL) market to exhibit moderate growth during the next five years.
IMARC Group’s latest report provides a deep insight into the India pub, bar, café and lounge (PBCL) market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the India pub, bar, café and lounge (PBCL) market in any manner.
The report has also analysed the competitive landscape of the market with some of the key players being Impresario Entertainment and Hospitality Pvt. Ltd., Olive Bar and Kitchen Pvt. Ltd., Massive Restaurant Pvt. Ltd., JSM Corporation Pvt. Ltd., BTB Marketing Pvt. Ltd., Foodlink Restaurants India Pvt. Ltd., deGustibus Hospitality Pvt. Ltd., Bistro Hospitality Pvt. Ltd., Big Chill Café, Azure Hospitality Pvt. Ltd, etc.
Report Customization: Although IMARC has tried to cover everything in the pub, bar, café and lounge (PBCL) market landscape, we believe that every stakeholder may have their own specific needs. In view of this, we provide up to 20 man-hours of free customization for each report.
Key Questions Answered in This Report:
The market is negatively impacted due to the spread of the coronavirus disease (COVID-19) and closure of various social establishments, such as bar and café, to maintain social distancing.
The India pub, bar, café and lounge (PBCL) market was worth around US$ 2.3 Billion in 2019.
According to the estimates by IMARC Group, the India PBCL market will exhibit moderate growth during the next five years.
Inflating disposable incomes, along with the rising trend of nightlife and mid-week parties, represents one of the key factors propelling the market growth in the country.
The growing penetration of various domestic and international players in the market and the increasing focus on varied food offerings, ambiance and customer engagement are acting as major trends in the market.
Based on the outlet type, the market has been divided into pubs, bars, cafés and lounge.
The market has been bifurcated on the basis of the ownership into the chain and standalone segments.
On the basis of the pricing, the market has been segregated into high-end and economy.
Region-wise, the market has been segmented into North, East, South, and West and Central India.
Leading industry players are Impresario Entertainment and Hospitality Pvt. Ltd., Olive Bar and Kitchen Pvt. Ltd., Massive Restaurant Pvt. Ltd., JSM Corporation Pvt. Ltd., BTB Marketing Pvt. Ltd., Foodlink Restaurants India Pvt. Ltd., deGustibus Hospitality Pvt. Ltd., Bistro Hospitality Pvt. Ltd., Big Chill Cafe Pvt. Ltd. and Azure Hospitality Pvt. Ltd.
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