Market Overview:
India reusable sanitary napkin market reached a value of INR 73.4 Crore in 2021. Looking forward, IMARC Group expects the market to reach INR 203.5 Crore by 2027, exhibiting at a CAGR of 19.4% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Reusable sanitary napkins refer to reusable feminine sanitation products and are an alternative to disposable sanitary napkins or menstrual cups. These products are generally made from layers of absorbent fabrics, such as cotton flannel, bamboo, hemp, etc., to be used by women during menstruation. In comparison to disposable pads, reusable sanitary napkins are more hygienic due to the absence of toxic materials. As a result, reusable sanitary napkins tend to be more breathable and lower the risk of infections upon exposure to harsh and harmful chemicals present in conventional disposable pads.
India Reusable Sanitary Napkin Market Trends:
In India, the rising consumer consciousness towards the detrimental impact of disposable sanitary napkins on the environment is primarily driving the demand for reusable alternatives. Moreover, the high prevalence of skin allergies and urinary tract infections (UTIs) caused due to chemicals present in disposable napkins, is also propelling the market growth. Besides this, the expanding working women population and the growing female literacy rate are further leading to the escalating awareness towards menstrual health and hygiene. Additionally, the improving consumer living standards and increasing expenditures on high-grade and premium-quality feminine products are also catalyzing the sales of reusable sanitary napkins. Furthermore, the Indian government along with several NGOs and private organizations is creating awareness for promoting the utilization of reusable sanitary napkins, particularly across the rural parts of the country. In line with this, the launch of numerous innovative technologies to produce reusable sanitary napkins from natural materials, such as banana fiber, cotton, hemp, etc., is acting as another significant growth-inducing factor. Moreover, various product manufacturers are adopting unique marketing strategies, including social media marketing and celebrity endorsements, to reach out to a larger consumer base. Besides this, the increasing product availability across brick-and-mortar distribution channels and e-commerce platforms is further expected to drive the India reusable sanitary napkins market in the coming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India reusable sanitary napkin market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on material type and distribution channel.
Breakup by Material Type:
- Cotton
- Bamboo
- Hemp
- Synthetic
- Others
Breakup by Distribution Channel:
- Online
- Pharmacies
- Supermarkets and Hypermarkets
- Others
Breakup by Region:
- South India
- North India
- West and Central India
- East India
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Eco Femme, FabPad, Femy, Isweven, Pee Safe (Redcliffe Hygiene Pvt. Ltd.), Re:Pad, Rebelle Pads, Reboot-U, Relief Line, Sanfe (Redroom Technology Pvt. Ltd.), Saukhyam and Soch Green.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2021 |
| Historical Period |
2016-2021 |
| Forecast Period |
2022-2027 |
| Units |
INR Crore |
| Segment Coverage |
Material Type, Distribution Channel, Region |
| Region Covered |
South India, North India, West and Central India, East India |
| Companies Covered |
Eco Femme, FabPad, Femy, Isweven, Pee Safe (Redcliffe Hygiene Pvt. Ltd.), Re:Pad, Rebelle Pads, Reboot-U, Relief Line, Sanfe (Redroom Technology Pvt. Ltd.), Saukhyam and Soch Green. |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the India reusable sanitary napkin market performed so far and how will it perform in the coming years?
- What are the key regional markets in the India reusable sanitary napkin industry?
- What has been the impact of COVID-19 on the India reusable sanitary napkin industry?
- What is the breakup of the market based on the material type?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the India reusable sanitary napkin industry?
- What are the key driving factors and challenges in the India reusable sanitary napkin industry?
- What is the structure of the India Reusable Sanitary Napkin industry and who are the key players?
- What is the degree of competition in the India Reusable Sanitary Napkin industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Reusable Sanitary Napkin Market
5.1 Market Performance
5.2 Impact of COVID-19
5.3 Market Forecast
6 Market Breakup by Material Type
6.1 Cotton
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Bamboo
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Hemp
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Synthetic
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Others
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Online
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Pharmacies
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Supermarkets and Hypermarkets
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Region
8.1 North India
8.1.1 Market Trends
8.1.2 Market Breakup by States
8.1.3 Market Forecast
8.2 West and Central India
8.2.1 Market Trends
8.2.2 Market Breakup by States
8.2.3 Market Forecast
8.3 South India
8.3.1 Market Trends
8.3.2 Market Breakup by States
8.3.3 Market Forecast
8.4 East India
8.4.1 Market Trends
8.4.2 Market Breakup by States
8.4.3 Market Forecast
9 SWOT Analysis
9.1 Strengths
9.2 Weaknesses
9.3 Opportunities
9.4 Threats
10 Value Chain Analysis
11 Porters Five Forces Analysis
11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes
12 Price Analysis
13 Competitive Landscape
13.1 Market Structure
13.1 Key Players
13.1 Profile of Key Players
13.3.1 Eco Femme
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.2 FabPad
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.3 Femy
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.4 iSWEVEN
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
13.3.5 Pee Safe (Redcliffe Hygiene Pvt. Ltd.)
13.3.5.1 Company Overview
13.3.5.2 Product Portfolio
13.3.6 Re:Pad
13.3.6.1 Company Overview
13.3.6.2 Product Portfolio
13.3.7 Rebelle Pads
13.3.7.1 Company Overview
13.3.7.2 Product Portfolio
13.3.8 Reboot-U
13.3.8.1 Company Overview
13.3.8.2 Product Portfolio
13.3.9 Relief Line
13.3.9.1 Company Overview
13.3.9.2 Product Portfolio
13.3.10 Sanfe (Redroom Technology Pvt.Ltd.)
13.3.10.1 Company Overview
13.3.10.2 Product Portfolio
13.3.11 Saukhyam
13.3.11.1 Company Overview
13.3.11.2 Product Portfolio
13.3.12 Soch Green
13.3.12.1 Company Overview
13.3.12.2 Product Portfolio
List of Figures
Figure 1: India: Reusable Sanitary Napkin Market: Major Drivers and Challenges
Figure 2: India: Reusable Sanitary Napkin Market: Sales Value (in INR Crore), 2016-2021
Figure 3: India: Reusable Sanitary Napkin Market: Breakup by Material Type (in %), 2021
Figure 4: India: Reusable Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2021
Figure 5: India: Reusable Sanitary Napkin Market: Breakup by Region (in %), 2021
Figure 6: India: Reusable Sanitary Napkin Market Forecast: Sales Value (in INR Crore), 2022- 2027
Figure 7: India: Reusable Sanitary Napkin (Cotton) Market: Sales Value (in INR Crore), 2016 & 2021
Figure 8: India: Reusable Sanitary Napkin (Cotton) Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 9: India: Reusable Sanitary Napkin (Bamboo) Market: Sales Value (in INR Crore), 2016 & 2021
Figure 10: India: Reusable Sanitary Napkin (Bamboo) Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 11: India: Reusable Sanitary Napkin (Hemp) Market: Sales Value (in INR Crore), 2016 & 2021
Figure 12: India: Reusable Sanitary Napkin (Hemp) Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 13: India: Reusable Sanitary Napkin (Synthetic) Market: Sales Value (in INR Crore), 2016 & 2021
Figure 14: India: Reusable Sanitary Napkin (Synthetic) Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 15: India: Reusable Sanitary Napkin (Others) Market: Sales Value (in INR Crore), 2016 & 2021
Figure 16: India: Reusable Sanitary Napkin (Others) Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 17: India: Reusable Sanitary Napkin (Online) Market: Sales Value (in INR Crore), 2016 & 2021
Figure 18: India: Reusable Sanitary Napkin (Online) Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 19: India: Reusable Sanitary Napkin (Pharmacies) Market: Sales Value (in INR Crore), 2016 & 2021
Figure 20: India: Reusable Sanitary Napkin (Pharmacies) Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 21: India: Reusable Sanitary Napkin (Supermarkets and Hypermarkets) Market: Sales Value (in INR Crore), 2016 & 2021
Figure 22: India: Reusable Sanitary Napkin (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 23: India: Reusable Sanitary Napkin (Others) Market: Sales Value (in INR Crore), 2016 & 2021
Figure 24: India: Reusable Sanitary Napkin (Others) Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 25: North India: Reusable Sanitary Napkin Market: Sales Value (in INR Crore), 2016 & 2021
Figure 26: North India: Reusable Sanitary Napkin Market: Breakup by States (in %), 2021
Figure 27: North India: Reusable Sanitary Napkin Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 28: West and Central India: Reusable Sanitary Napkin Market: Sales Value (in INR Crore), 2016 & 2021
Figure 29: West and Central India: Reusable Sanitary Napkin Market: Breakup by States (in %), 2021
Figure 30: West and Central India: Reusable Sanitary Napkin Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 31: South India: Reusable Sanitary Napkin Market: Sales Value (in INR Crore), 2016 & 2021
Figure 32: South India: Reusable Sanitary Napkin Market: Breakup by States (in %), 2021
Figure 33: South India: Reusable Sanitary Napkin Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 34: East India: Reusable Sanitary Napkin Market: Sales Value (in INR Crore), 2016 & 2021
Figure 35: East India: Reusable Sanitary Napkin Market: Breakup by States (in %), 2021
Figure 36: East India: Reusable Sanitary Napkin Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 37: India: Reusable Sanitary Napkin Industry: SWOT Analysis
Figure 38: India: Reusable Sanitary Napkin Industry: Value Chain Analysis
Figure 39: India: Reusable Sanitary Napkin Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: India: Reusable Sanitary Napkin Market: Key Industry Highlights, 2022 and 2027
Table 2: India: Reusable Sanitary Napkin Market: Breakup by Material Type (in INR Crore), 2016 & 2021
Table 3: India: Reusable Sanitary Napkin Market Forecast: Breakup by Material Type (in INR Crore), 2022-2027
Table 4: India: Reusable Sanitary Napkin Market: Breakup by Distribution Channel (in INR Crore), 2016 & 2021
Table 5: India: Reusable Sanitary Napkin Market Forecast: Breakup by Distribution Channel (in INR Crore), 2022-2027
Table 6: India: Reusable Sanitary Napkin Market: Breakup by Region (in INR Crore), 2016 & 2021
Table 7: India: Reusable Sanitary Napkin Market Forecast: Breakup by Region (in INR Crore), 2022-2027
Table 8: India: Reusable Sanitary Napkin Market: Key Price Indicators
Table 9: India: Reusable Sanitary Napkin Market: Market Structure
Table 10: India: Reusable Sanitary Napkin Market: Key Players