India Rice Noodles Market

India Rice Noodles Market Size and Share: 

The India rice noodles market size reached USD 200.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 530.0 Million by 2033, exhibiting a growth rate (CAGR) of 11.7% during 2025-2033. The rising demand for gluten-free food options, increasing consumer preference for Asian cuisines, the convenience of ready-to-cook rice noodle products, and the growing popularity of vegan and plant-based diets are fueling market growth.

India Rice Noodles Market Trends:

Rising Demand for Gluten-Free and Healthier Food Alternatives

The India rice noodles market is witnessing significant growth, driven by rising demand for gluten-free and healthier food options, particularly among the estimated 6 to 8 million Indians with celiac disease, prevalent in about 1% of the North Indian population. As a result, rice noodles are gaining traction not only for their gluten-free properties but also for their low-fat, low-sodium, and easy-to-digest characteristics. This shift aligns with India's rising preference for clean-label and natural food products. A 2024 survey revealed that 73% of Indians review ingredient lists and nutritional values when purchasing snacks, with 93% open to switching to healthier options despite higher costs. Consequently, urban consumers are increasingly integrating healthier meal options into their diets, contributing to the market expansion. Additionally, brands are innovating by introducing fortified rice noodles with added fiber, vitamins, and minerals to cater to health-focused consumers. As awareness about gluten intolerance grows and fitness trends promote low-carb diets, rice noodles are emerging as a preferred choice for consumers seeking both taste and nutrition. 

Increasing Popularity of Ready-to-Cook (RTC) and Convenience Foods

The rising demand for convenient meal solutions is significantly contributing to the growth of the India rice noodles market. Busy urban lifestyles and changing dietary habits have driven consumers to seek quick, hassle-free meal options. Ready-to-cook rice noodles are emerging as a popular choice, offering both convenience and nutritional value. Moreover, the demand for ready-to-eat (RTE) food is projected to reach 64.1 million consumers by 2029 in India, with rice noodles accounting for a notable share of this growth. With the increasing participation of working professionals and students in fast-paced urban environments, the demand for instant and easy-to-prepare rice noodles has surged. Major brands have responded by introducing a variety of flavor profiles, including spicy, tangy, and traditional Asian-inspired variants, catering to India’s diverse taste preferences. Furthermore, businesses also sell rice noodles in eco-friendly, portion-controlled packaging, which appeals to health-conscious and ecologically sensitive customers. E-commerce platforms have significantly contributed to the growth of the Indian rice noodles market, driven by diverse product availability, promotional pricing, and convenient doorstep delivery services.

India Rice Noodles Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on cooking method, product, and distribution channel.

Cooking Method Insights:

• Instant
• Conventional

The report has provided a detailed breakup and analysis of the market based on the cooking method. This includes instant and conventional.

Product Insights:

• Vermicelli
• Stick
• Wide
• Others

A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes vermicelli, stick, wide, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, online stores, and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Rice Noodles Market News:

• December 2024: Chef Garima Arora, a Mumbai-born, Bangkok-based chef, established her first Indian restaurant, Banng, at Gurugram's Two Horizon Centre. Banng is a partnership with Arora, the founder of Impresario Handmade Restaurants. It serves authentic Thai cuisine, including rice noodles, chicken curry, and crab omelet, as well as cocktails such as Muay Thai and Ping Pong Pat Pong.

India Rice Noodles Market Report Coverage:

Key Questions Answered in This Report:

• How has the India rice noodles market performed so far and how will it perform in the coming years?
• What is the breakup of the India rice noodles market on the basis of cooking method?
• What is the breakup of the India rice noodles market on the basis of product?
• What is the breakup of the India rice noodles market on the basis of distribution channel?
• What are the various stages in the value chain of the India rice noodles market? 
• What are the key driving factors and challenges in the India rice noodles market?
• What is the structure of the India rice noodles market and who are the key players?
• What is the degree of competition in the India rice noodles market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India rice noodles market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India rice noodles market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India rice noodles industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.