India Rich Communication Services Market

India Rich Communication Services Market Overview:

The India rich communication services market size reached USD 211.00 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,123.30 Million by 2033, exhibiting a growth rate (CAGR) of 18.20% during 2025-2033. The India rich communication services market share is expanding, driven by the increasing establishment of enhanced mobile network infrastructure, along with the expansion of e-commerce sites that require efficient tools for improved customer engagement and sales conversions.

India Rich Communication Services Market Trends:

Increasing smartphone penetration

The rising smartphone penetration is offering a favorable India rich communication services market outlook. People are switching to feature-rich mobile devices that support advanced messaging capabilities. According to the IBEF, in the initial six months of 2024, India's smartphone market delivered 69 Million units, indicating a 7.2% increase compared to 2023. With smartphones becoming increasingly affordable and accessible, a larger user base is gaining access to rich communication services-enabled platforms that offer enhanced communication features like read receipts, typing indicators, multimedia sharing, and group chat functions. Telecom operators are actively integrating rich communication services into their messaging platforms to improve user engagement and provide businesses with better customer interaction tools. As smartphone usage grows, industries like retail and banking are leveraging rich communication services for personalized marketing, transaction alerts, and customer support. Additionally, high internet connectivity and enhanced mobile network infrastructure are motivating rich communication services adoption by ensuring faster message delivery and refined reliability. The growing preferences for seamless and interactive communication over traditional short message service (SMS) is further encouraging businesses to employ rich communication service solutions.

Expansion of e-commerce portals

The rising number of e-commerce sites is impelling the India rich communication services market growth. E-commerce platforms are using rich communication services to send interactive product recommendations, personalized promotions, and order updates directly to customers' messaging apps. Rich communication services allow businesses to include high-quality images, videos, and clickable buttons within messages, creating a richer shopping experience. This interactive communication helps e-commerce brands improve customer support by enabling chatbots, instant queries, and order tracking features within the messaging platform. With online shopping gaining popularity, e-commerce companies are leveraging rich communication services to enhance product discovery, streamline checkout processes, and send personalized alerts, boosting customer satisfaction. Additionally, firms employ rich communication services for abandoned cart reminders, payment confirmations, and loyalty program updates, making communication more engaging and effective. As e-commerce sites continue to broaden, the demand for interactive messaging solutions like rich communication services is rising, strengthening its role in retaining customer engagement and drawing in sales. According to the IMARC Group, the India e-commerce market is set to attain USD 650.4 Billion by 2033, showing a compound annual growth rate (CAGR) of 19.70% from 2025 to 2033.

India Rich Communication Services Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on communication type, deployment mode, organization size, application, and industry vertical.

Communication Type Insights:

• A2P
• P2A
• P2P

The report has provided a detailed breakup and analysis of the market based on the communication types. This includes A2P, P2A, and P2P.

Deployment Mode Insights:

• Cloud-based
• On-premises

A detailed breakup and analysis of the market based on the deployment modes have also been provided in the report. This includes cloud-based and on-premises.

Organization Size Insights:

• Large Enterprises
• Small and Medium-sized Enterprises

The report has provided a detailed breakup and analysis of the market based on the organization sizes. This includes large enterprises and small and medium-sized enterprises.

Application Insights:

• Rich Calls and Messaging
• Cloud Storage
• Marketing and Advertising Campaign
• Content Delivery
• Others

The report has provided a detailed breakup and analysis of the market based on the applications. This includes rich calls and messaging, cloud storage, marketing and advertising campaign, content delivery, and others.

Industry Vertical Insights:

• Healthcare
• Retail and E-commerce
• BFSI
• IT and Telecom
• Travel and Tourism
• Others

The report has provided a detailed breakup and analysis of the market based on the industry verticals. This includes healthcare, retail and e-commerce, BFSI, IT and telecom, travel and tourism, and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Rich Communication Services Market News:

• In March 2025, ConvertWay, Unicommerce's AI-oriented marketing automation platform, unveiled the rich communication services messaging feature, allowing interactive communication between brands and their clientele. It assisted brands in sending compelling visual communications, providing immediate assistance, and designing smooth shopping experiences within the messaging application. It emphasized the firm’s dedication to delivering innovative solutions that enable Indian e-commerce brands to lead in customer satisfaction.
• In March 2025, Google started discussions with Apple to introduce rich communication services messaging for iPhone users in India later in 2025. It is anticipated to transform messaging in India, which earlier depended mainly on SMS and WhatsApp. With this collaboration, iPhone users could easily message Android users via rich communication services, enhancing communication options between these platform systems.

India Rich Communication Services Market Report Coverage:

Key Questions Answered in This Report:

• How has the India rich communication services market performed so far and how will it perform in the coming years?
• What is the breakup of the India rich communication services market on the basis of communication type?
• What is the breakup of the India rich communication services market on the basis of deployment mode?
• What is the breakup of the India rich communication services market on the basis of organization size?
• What is the breakup of the India rich communication services market on the basis of application?
• What is the breakup of the India rich communication services market on the basis of industry vertical?
• What is the breakup of the India rich communication services market on the basis of region?
• What are the various stages in the value chain of the India rich communication services market? 
• What are the key driving factors and challenges in the India rich communication services market?
• What is the structure of the India rich communication services market and who are the key players?
• What is the degree of competition in the India rich communication services market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India rich communication services market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India rich communication services market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India rich communication services industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.