India Scented Candles Market Size, Share, Trends and Forecast by Product, Category, Raw Material, Distribution Channel, and Region, 2026-2034

Report Format: PDF+Excel | Report ID: SR112025A43737

India Scented Candles Market Overview:

The India scented candles market size reached USD 18.56 Million in 2025. The market is projected to reach USD 27.95 Million by 2034, exhibiting a growth rate (CAGR) of 4.66% during 2026-2034. The market is driven by rising consumer purchasing power enabling increased spending on premium home fragrance products, rapid expansion of e-commerce platforms providing convenient access to diverse artisanal and luxury candles across urban and rural markets and growing environmental consciousness spurring demand for sustainable candles manufactured from natural waxes such as soy, beeswax, and coconut. Furthermore, these factors are collectively expanding the India scented candles market share.

Report Attribute	Key Statistics
Base Year	2025
Forecast Years	2026-2034
Historical Years	2020-2025
Market Size in 2025	USD 18.56 Million
Market Forecast in 2034	USD 27.95 Million
Market Growth Rate (2026-2034)	4.66%

India Scented Candles Market Trends:

Expansion of Retail and Online Channels

The market for scented candles in India is growing due to the rising number of retail and e-commerce distribution channels. Premium lifestyle stores, home decor stores, supermarkets and boutique stores have begun to leave more shelf space for scented candles so that they are more visible and accessible to the consumer. In online retail, smaller and local companies can now reach a national or regional market, and provide a greater range of scent, packaging and size. Social media strategies, influencers and other online digital presence are helping promote consumer awareness of scented candles for their therapeutic and aesthetic value, particularly for millennials and Generation Z consumers. Other common methods of consumer discovery of new scents and limited-edition products include subscription and gifting services. International brands entering the Indian market are also increasingly using online and omnichannel strategies to build brand awareness and educate consumers on premium fragrances and increase penetration. The increase in offline and online channels has made the product more easily accessible to the consumer, and added to the number of competitors, leading to manufacturers innovating their offerings in fragrance profile, sustainability aspect, and designs. This trend drives growth in the India scented candles market.

Focus on Sustainability and Premiumization

Sustainability and premiumization are shaping the trends in India’s scented candles market. Consumers are increasingly seeking candles made from natural waxes, such as soy, beeswax, and coconut wax, avoiding paraffin due to health and environmental concerns. Eco-friendly packaging, reusable containers, and biodegradable wicks are also gaining traction, particularly among environmentally conscious urban buyers. Premiumization, characterized by unique fragrance combinations, artisanal craftsmanship, and visually appealing designs, is driving higher-value purchases in metropolitan areas. Luxury hotels, spas, and lifestyle brands are incorporating scented candles into their offerings, further influencing consumer perception and demand. Collaborations between fragrance houses and candle manufacturers are producing exclusive limited-edition lines, attracting consumers seeking exclusivity and sophistication. In addition, growing awareness about aromatherapy and wellness applications of scented candles is encouraging the development of products targeting stress relief, better sleep, and mood enhancement. As a result, manufacturers are investing in R&D to develop high-quality, long-lasting candles with innovative scents and sustainable production methods. The focus on premium and eco-conscious offerings is accelerating the India scented candles market growth, fostering brand loyalty and creating a competitive landscape driven by quality, sustainability, and experiential appeal.

Rising Demand for Home Fragrance Products

The India scented candles market growth is being driven by a growing consumer preference for home décor and ambient living experiences. Urban households and young professionals are increasingly investing in scented candles to enhance interiors, create relaxing environments, and uplift moods. Rising awareness about self-care, wellness, and aromatherapy is also contributing to the demand for scented candles with therapeutic benefits, such as lavender for relaxation or eucalyptus for stress relief. E-commerce platforms have significantly expanded the availability of diverse fragrances and premium candle brands, making products more accessible across Tier-1, Tier-2, and Tier-3 cities. Seasonal occasions, festivals, and gifting trends further boost sales, as consumers increasingly prefer scented candles as thoughtful gifts for Diwali, Christmas, and weddings. Additionally, rising disposable incomes and exposure to global lifestyle trends are encouraging the adoption of luxury and artisanal candles. Manufacturers are responding by introducing innovative fragrances, eco-friendly waxes like soy and beeswax, and visually appealing designs that serve both aesthetic and functional purposes. The convergence of lifestyle trends, wellness awareness, and gifting practices is propelling the India scented candles market, leading to steady growth and expanding product penetration across urban and semi-urban consumer segments.

India Scented Candles Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2026-2034. Our report has categorized the market based on product, category, raw material, and distribution channel.

Product Insights:

Container-Based
Pillar
Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes container-based, pillar, and others.

Category Insights:

Mass
Premium

A detailed breakup and analysis of the market based on the category have also been provided in the report. This includes mass and premium.

Raw Material Insights:

Paraffin Wax
Soy Wax
Beeswax
Others

The report has provided a detailed breakup and analysis of the market based on the raw material. This includes paraffin wax, soy wax, beeswax, and others.

Distribution Channel Insights:

Hypermarkets and Supermarkets
Convenience Stores
Online Stores
Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes hypermarkets and supermarkets, convenience stores, online stores, and others.

Regional Insights:

North India
West and Central India
South India
East India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Scented Candles Market News:

July 2025: ITC launched its aromatherapy brand ‘Pranah’ in India, introducing scented candles, incense sticks, and cones. This development strengthened India’s scented candles market, catering to holistic wellness trends, enhancing consumer experiences, and driving growth in premium and therapeutic home fragrance segments.
October 2024, IRIS Home Fragrances launched four exclusive Diwali gift sets in India, featuring scented candles, reed diffusers, and wax melts. This festive collection enhanced premium home fragrance offerings, boosting consumer interest and positively impacting the India scented candles market growth.

India Scented Candles Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2025
Historical Period	2020-2025
Forecast Period	2026-2034
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Category Raw Material Distribution Channel Region
Products Covered	Container-Based, Pillar, Others
Categories Covered	Mass, Premium
Raw Materials Covered	Paraffin Wax, Soy Wax, Beeswax, Others
Distribution Channels Covered	Hypermarkets and Supermarkets, Convenience Stores, Online Stores, Others
Regions Covered	North India, West and Central India, South India, East India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India scented candles market performed so far and how will it perform in the coming years?
What is the breakup of the India scented candles market on the basis of product?
What is the breakup of the India scented candles market on the basis of category?
What is the breakup of the India scented candles market on the basis of raw material?
What is the breakup of the India scented candles market on the basis of distribution channel?
What is the breakup of the India scented candles market on the basis of region?
What are the various stages in the value chain of the India scented candles market?
What are the key driving factors and challenges in the India scented candles market?
What is the structure of the India scented candles market and who are the key players?
What is the degree of competition in the India scented candles market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India scented candles market from 2020-2034.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India scented candles market.
Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India scented candles industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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