The India sexual wellness market is expected to exhibit a growth rate (CAGR) of 7.5% during 2023-2028.
Sexual wellness is a personal care practice involving a state of physical, mental, and social well-being that is connected to one’s sexual desires and needs. A sexual wellness product is intended to warrant safe sex while enhancing pleasure during sexual interactions. It involves having access to sexual health information, education, and care. Moreover, these products and services ensure that the couples involved undergo a safe and pleasurable intimate experience without having to deal with coercion, discrimination, unplanned pregnancy, and violence. Increased exposure to sexual wellness can help create more awareness regarding planned pregnancy and considerably reduce the likelihood of contracting sexually transmitted diseases (STDs). Sexual wellness products include contraceptives, exotic lingerie and apparel, sex toys, lubricants, delay sprays, condoms, pregnancy testing products, menstrual cups, and dental dams.
India Sexual Wellness Market Trends:
The market is primarily driven by the growing number of health concerns regarding sexual dysfunction and well-being. This can be attributed to the increasing incidences of STDs such as human immunodeficiency virus (HIV), chlamydia, and herpes, across the country. Besides this, the Government of India is rolling out initiatives and schemes regarding comprehensive sex education programs, which is creating a positive outlook for the market. The market is further driven by favorable initiatives by the government and independent NGOs promoting the proper use of contraceptives. Apart from this, numerous direct-to-consumer (D2C) startups are emerging across the country that offer sexual wellness products and solutions, including diagnostics and consultations with sexologists, to assist customers improve their sexual and reproductive health with free digital consultations and discreet product deliveries. Some of the other factors contributing to the market growth include the rising concerns regarding personal hygiene, the easy product availability across organized online retail platforms and extensive research and development (R&D) activities conducted by the key players.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India sexual wellness market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on product type, distribution channel and end use.
Breakup by Product Type:
Natural Latex Condoms
Waist/Hip Lightening Cream
Hair Removal Foam/cream
Lubricants and Sprays
Intimate Wash, Foam, Wipes
Intimate Fragrances, Sprays, Pockets
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Breakup by End Use:
Breakup by Region:
West and Central India
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Base Year of the Analysis
Product Type, Distribution Channel, End Use, Region
North India, West and Central India, South India, East India
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Key Questions Answered in This Report
We expect the India sexual wellness market to exhibit a CAGR of 7.5% during 2023-2028.
The growing consumer health concerns towards sexual dysfunction and well-being, along with the increasing incidences of STDs, such as Human Immunodeficiency Virus (HIV), chlamydia, herpes, etc., are primarily driving the India sexual wellness market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of sexual wellness products across the nation.
Based on the product type, the India sexual wellness market can be categorized into sex toys, male condoms, female contraceptives, cream, lubricants and sprays, and others. Currently, sex toys account for the majority of the total market share.
Based on the distribution channel, the India sexual wellness market has been segregated into specialty stores, supermarkets and hypermarkets, drug stores, online stores, and others. Among these, drug stores currently exhibit a clear dominance in the market.
Based on the end use, the India sexual wellness market can be bifurcated into men, women, and LGBT community. Currently, men hold the largest market share.
On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where West and Central India currently dominates the India sexual wellness market.
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