Market Overview:
The India sexual wellness market is expected to exhibit a CAGR of 7.84% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Sexual wellness is a personal care practice involving a state of physical, mental, and social well-being that is connected to one’s sexual desires and needs. A sexual wellness product is intended to warrant safe sex while enhancing pleasure during sexual interactions. It involves having access to sexual health information, education, and care. Moreover, these products and services ensure that the couples involved undergo a safe and pleasurable intimate experience without having to deal with coercion, discrimination, unplanned pregnancy, and violence. Increased exposure to sexual wellness can help create more awareness regarding planned pregnancy and considerably reduce the likelihood of contracting sexually transmitted diseases (STDs). Sexual wellness products include contraceptives, exotic lingerie and apparel, sex toys, lubricants, delay sprays, condoms, pregnancy testing products, menstrual cups, and dental dams.
India Sexual Wellness Market Trends:
The market is primarily driven by the growing number of health concerns regarding sexual dysfunction and well-being. This can be attributed to the increasing incidences of STDs such as human immunodeficiency virus (HIV), chlamydia, and herpes, across the country. Besides this, the Government of India is rolling out initiatives and schemes regarding comprehensive sex education programs, which is creating a positive outlook for the market. The market is further driven by favorable initiatives by the government and independent NGOs promoting the proper use of contraceptives. Apart from this, numerous direct-to-consumer (D2C) startups are emerging across the country that offer sexual wellness products and solutions, including diagnostics and consultations with sexologists, to assist customers improve their sexual and reproductive health with free digital consultations and discreet product deliveries. Some of the other factors contributing to the market growth include the rising concerns regarding personal hygiene, the easy product availability across organized online retail platforms and extensive research and development (R&D) activities conducted by the key players.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India sexual wellness market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, distribution channel and end use.
Breakup by Product Type:
- Sex Toys
- Male Condoms
- Female Contraceptives
- Cream
- Waist/Hip Lightening Cream
- Hair Removal Foam/cream
- Lubricants and Sprays
- Others
- Intimate Wash, Foam, Wipes
- Intimate Fragrances, Sprays, Pockets
Breakup by Distribution Channel:
- Specialty Stores
- Supermarkets and Hypermarkets
- Drug Stores
- Online Stores
- Others
Breakup by End Use:
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2021 |
| Historical Period |
2016-2021 |
| Forecast Period |
2022-2027 |
| Units |
US$ Million |
| Segment Coverage |
Product Type, Distribution Channel, End Use, Region |
| Region Covered |
North India, West and Central India, South India, East India |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the India sexual wellness market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the India sexual wellness market?
- What are the key regional markets?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the distribution channel?
- What is the breakup of the market based on the end use?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the India sexual wellness market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Sexual Wellness Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Sex Toys
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Male Condoms
6.2.1 Market Trends
6.2.2 Key Segments
6.2.2.1 Natural Latex Condoms
6.2.3 Market Forecast
6.3 Female Contraceptives
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Cream
6.4.1 Market Trends
6.4.2 Key Segments
6.4.2.1 Waist/Hip Lightening Cream
6.4.2.2 Hair Removal Foam/cream
6.4.3 Market Forecast
6.5 Lubricants and Sprays
6.5.1 Market Trends
6.5.2 Key Segments
6.5.2.1 Gels
6.5.2.2 Lubes
6.5.2.3 Massage Oil
6.5.3 Market Forecast
6.6 Others
6.6.1 Market Trends
6.6.2 Key Segments
6.6.2.1 Intimate Wash, Foam, Wipes
6.6.2.2 Intimate Fragrances, Sprays, Pockets
6.6.3 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Specialty Stores
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Supermarkets and Hypermarkets
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Drug Stores
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Online Stores
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by End Use
8.1 Men
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Women
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 LGBT Community
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Region
9.1 North India
9.1.1 Market Trends
9.1.2 Market Breakup by State
9.1.3 Market Forecast
9.2 West and Central India
9.2.1 Market Trends
9.2.2 Market Breakup by State
9.2.3 Market Forecast
9.3 South India
9.3.1 Market Trends
9.3.2 Market Breakup by State
9.3.3 Market Forecast
9.4 East India
9.4.1 Market Trends
9.4.2 Market Breakup by State
9.4.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Policy and Regulatory Landscape
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
List of Figures
Figure 1: India: Sexual Wellness Market: Major Drivers and Challenges
Figure 2: India: Sexual Wellness Market: Sales Value (in Million US$), 2016-2021
Figure 3: India: Sexual Wellness Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: India: Sexual Wellness Market: Breakup by Product Type (in %), 2021
Figure 5: India: Sexual Wellness Market: Breakup by Distribution Channel (in %), 2021
Figure 6: India: Sexual Wellness Market: Breakup by End Use (in %), 2021
Figure 7: India: Sexual Wellness Market: Breakup by Region (in %), 2021
Figure 8: India: Sexual Wellness (Sex Toys) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: India: Sexual Wellness (Sex Toys) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: India: Sexual Wellness (Male Condoms) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: India: Sexual Wellness (Male Condoms) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: India: Sexual Wellness (Female Contraceptives) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: India: Sexual Wellness (Female Contraceptives) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: India: Sexual Wellness (Cream) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: India: Sexual Wellness (Cream) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: India: Sexual Wellness (Lubricants and Sprays) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: India: Sexual Wellness (Lubricants and Sprays) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: India: Sexual Wellness (Other Product Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: India: Sexual Wellness (Other Product Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: India: Sexual Wellness (Specialty Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: India: Sexual Wellness (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: India: Sexual Wellness (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: India: Sexual Wellness (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: India: Sexual Wellness (Drug Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: India: Sexual Wellness (Drug Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: India: Sexual Wellness (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: India: Sexual Wellness (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: India: Sexual Wellness (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: India: Sexual Wellness (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: India: Sexual Wellness (Men) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: India: Sexual Wellness (Men) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: India: Sexual Wellness (Women) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: India: Sexual Wellness (Women) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: India: Sexual Wellness (LGBT Community) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: India: Sexual Wellness (LGBT Community) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: North India: Sexual Wellness Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: North India: Sexual Wellness Market: Breakup by State (in %), 2021
Figure 38: North India: Sexual Wellness Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: West and Central India: Sexual Wellness Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: West and Central India: Sexual Wellness Market: Breakup by State (in %), 2021
Figure 41: West and Central India: Sexual Wellness Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: South India: Sexual Wellness Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: South India: Sexual Wellness Market: Breakup by State (in %), 2021
Figure 44: South India: Sexual Wellness Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: East India: Sexual Wellness Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: East India: Sexual Wellness Market: Breakup by State (in %), 2021
Figure 47: East India: Sexual Wellness Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: India: Sexual Wellness Industry: SWOT Analysis
Figure 49: India: Sexual Wellness Industry: Value Chain Analysis
Figure 50: India: Sexual Wellness Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: India: Sexual Wellness Market: Key Industry Highlights, 2021 and 2027
Table 2: India: Sexual Wellness Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: India: Sexual Wellness Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 4: India: Sexual Wellness Market Forecast: Breakup by End Use (in Million US$), 2022-2027
Table 5: India: Sexual Wellness Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: India: Sexual Wellness Market: Competitive Structure
Table 7: India: Sexual Wellness Market: Key Players