India Sneaker Market

India Sneaker Market Size:

India sneaker market size is projected to exhibit a growth rate (CAGR) of 6.20% during 2024-2032. The market is experiencing rapid growth, driven by the increasing youthful population and fashion trends, growing health consciousness among the population, rising urbanization and changing lifestyles, rapid technological innovation, and the heightened influence of celebrity endorsements.

India Sneaker Market Analysis:

• Major Market Drivers: The India sneaker market forecast indicates that the growing youthful population, which is interested in global fashion trends, as well as the increased emphasis on health and fitness, are major factors of the market expansion. Furthermore, the growing popularity of athleisure, combined with the influence of social media and celebrity endorsements, is driving the India sneaker market.
• Key Market Trends: There is a rising preference for sneakers that combine comfort and style, appealing to both casual and athletic use. Furthermore, the launch of limited-edition collaborations and exclusive releases by companies, together with the heightened focus on sustainable and eco-friendly footwear options, are encouraging the expansion of this sector.
• Geographical Trends: The North and West India shows growth, owing to higher disposable incomes and fashion-forward consumers which drive the demand for luxury and branded sneakers. Other emerging markets in South and East India are also experiencing growth due to increasing urbanization, rising e-commerce penetration, and a growing interest in sports and fitness.
• Competitive Landscape: The competitive landscape of the market has been examined in the report, along with the detailed profiles of the major players operating in the industry.
• Challenges and Opportunities: The market faces challenges such as intense competition among global and domestic brands and the need to cater to diverse consumer preferences across different regions. However, the expanding e-commerce sector, heightened demand for eco-friendly and sustainable footwear, and untapped potential in smaller cities and rural areas are offering extensive growth opportunities for this industry.

India Sneaker Market Trends:

Growing Youth Population and Changing Fashion Trends

The expanding youth population and their changing fashion choices are major drivers boosting the India sneaker market growth. India has one of the world's largest youth demographics, with a sizable proportion of the population under the age of thirty. The country's young population is projected to reach 420 million by 2024, accounting for 29% of the overall population. This demographic is technologically advanced and impacted by global fashion trends, which include sneakers as a fashion and lifestyle choice. In line with this, the incorporation of sneakers into everyday attire is gaining popularity among young customers who value comfort, style, and versatility in their wardrobe selections. Furthermore, the younger generation is increasingly embracing individuality and self-expression in fashion, boosting the demand for sneakers that offer customization options as it allows consumers to express their individual styles.

Rising Focus on Athleisure and Health Consciousness

The emergence of the athleisure movement, as well as a greater emphasis on health and fitness, are contributing to the India sneaker market share. The Indian athleisure market is expected to surge at a rate of 5.70% between 2024 and 2032. In this context, sneakers' adaptability and comfort make them ideal for the athleisure lifestyle, as they can be worn both athletically and casually. Furthermore, the growing awareness and acceptance of a healthier lifestyle, which encourages more people to participate in regular physical activities like jogging, gym workouts, yoga, and sports, is accelerating the growth of this market. India has the world's largest number of diabetic patients, with 50.8 million, which is anticipated to climb to 73.5 million by 2025. Also, twenty-five million people in India suffer from cardiovascular diseases, which is 60 percent of the global figure. People are resorting to various fitness measures, like engaging in physical activity, to lead a healthy. This results in the heightened demand for appropriate footwear that supports various forms of exercise and outdoor activities.

Increasing Urbanization and Changing Lifestyles

Urbanization is a major factor influencing the sneaker market in India. As more people move to urban areas, there is a shift in lifestyles that favors convenience and practicality. Between 2022 and 2047, India's urban population is projected to increase by 328 million. Moreover, urban dwellers tend to have busier lives, with longer commutes and more time spent outside the home. This change in lifestyle has increased the demand for versatile footwear that can provide comfort throughout the day while also being stylish and adaptable to various settings. According to industry reports, an average Indian spent 59 minutes to commute one way to work in the year 2023. Sneakers fit perfectly into this urban lifestyle, offering a combination of style, comfort, and practicality.

India Sneaker Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2024-2032. Our report has categorized the market based on product type, category, price point, distribution channel, and end user.

Breakup by Product Type:

• Low-Top Sneakers
• Mid-Top Sneakers
• High-Top Sneakers
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes low-top sneakers, mid-top sneakers, and high-top sneakers.

As per the India sneaker market trends, low-top sneakers are favored for their versatility, comfort, and ease of wear. They are ideal for casual and everyday use, making them a staple for consumers who are looking for footwear that pairs well with a variety of outfits. Low-top sneakers are popular among the youth and young professionals due to their lightweight design and breathability, which make them suitable for the warm Indian climate.

Mid-top sneakers cover the ankle and offer a balance between style and functionality. This segment appeals to consumers who desire more ankle support, making them a popular choice for light athletic activities and everyday wear. Mid-top sneakers are favored during cooler seasons or in regions with milder climates, where additional coverage and support are appreciated.

High-top sneakers extend above the ankle and are popular among younger consumers and those interested in sports. These sneakers offer enhanced ankle support and protection, making them suitable for specific athletic activities and sports where such features are necessary. High-top offers bold design and distinctive look appeal to consumers who want to make a style statement or who prefer a retro or vintage aesthetic.

Breakup by Category:

• Branded
• Private Label
   

A detailed breakup and analysis of the market based on the category have also been provided in the report. This includes branded and private label.

Branded sneakers are known for their strong brand equity, quality assurance, and innovative designs, which attract a wide range of consumers, such as fitness enthusiasts and fashion-conscious youth. They leverage advanced technologies in their products, such as enhanced cushioning, better materials, and superior construction techniques, which appeal to customers who are looking for performance and durability.

Private-label sneakers are offered by large retail chains and e-commerce platforms. These sneakers are positioned as cost-effective alternatives to branded options, appealing to price-sensitive consumers who seek affordability without compromising on basic quality and style. Private labels focus on contemporary designs and trends, offering a wide range of choices that cater to casual, athleisure, and sports categories.

Breakup by Price Point:

• Luxury
• Economic
   

The report has provided a detailed breakup and analysis of the market based on the price point. This includes luxury and economic.

Based on the India sneaker market report, the luxury sneaker segment caters to affluent consumers who prioritize exclusivity, premium quality, and high-end fashion. These sneakers are associated with luxury fashion houses that position them as status symbols among fashion-forward buyers. Moreover, luxury sneakers are crafted from high-quality materials and feature unique designs, incorporating limited-edition releases and customizations that enhance their exclusivity and appeal.

Economic sneakers cater to a broad consumer base that includes price-sensitive individuals and families who prioritize affordability and practicality over brand prestige. These sneakers are produced by domestic manufacturers or private labels, offering basic and functional designs suitable for everyday use. Consumers in this segment look for value-for-money products that provide comfort and durability without a hefty price tag.

Breakup by Distribution Channel:

• Specialty Stores
• Supermarkets and Hypermarkets
• Brand Outlets
• Online Stores
• Others
   

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes specialty stores, supermarkets and hypermarkets, brand outlets, online stores, and others.

Specialty stores focus exclusively on sportswear and footwear, which allows them to offer a curated selection of sneakers tailored to specific consumer needs. These stores showcase a wide range of sneakers from multiple brands, including performance-oriented models and trendy casual options, catering to athletes, fitness enthusiasts, and fashion-conscious customers. Moreover, their ability to provide expert guidance, personalized service, and a comprehensive shopping experience is boosting the India sneaker market size.

Supermarkets and hypermarkets cater to budget-conscious consumers and families seeking convenience and value for money. These large retail formats offer a range of economic sneaker options under private labels or affordable brands. Moreover, their extensive reach and high footfall, which makes sneakers accessible to a wide audience, are enhancing the market growth.

Based on the India sneaker market research report, brand outlets provide a dedicated brand experience, showcasing the full range of products, including the latest releases, limited editions, and exclusive collections. They cater to a loyal customer base or brand enthusiasts who prefer shopping directly from brand stores to ensure authenticity and access to the newest models.

Online stores offer a vast selection of sneakers from numerous brands and price ranges, providing consumers with the convenience of shopping from home. The online channel appeals to a tech-enthusiast and younger demographic that values the ease of comparing products, reading reviews, and accessing detailed product information before making a purchase.

Breakup by End User:

• Men
• Women
• Kids
   

The report has provided a detailed breakup and analysis of the market based on the end user. This includes men, women, and kids.

The men's sneaker segment is driven by high demand from a diverse group of male consumers, such as young adults and middle-aged professionals. Men prioritize functionality, comfort, and style, seeking sneakers that cater to a variety of activities, including sports, casual wear, and work. Moreover, the availability of a wide range of options across different price points and styles is promoting the India sneaker market growth.

The women's sneaker segment in India is rapidly expanding, reflecting changing lifestyles and growing participation in sports and fitness activities among women. This segment caters to a wide range of preferences, offering performance-oriented athletic sneakers along with stylish and casual designs that align with current fashion trends. Additionally, the increasing demand among women for sneakers that have both functionality and style, making them suitable for various occasions, including gym workouts, casual outings, and even semi-formal settings, is favoring the market growth.

The kids' sneaker segment is driven by the increasing focus of parents on ensuring comfort, durability, and proper foot development for their children. This segment caters to a diverse age range, such as toddlers and teenagers, requiring a variety of sneaker styles that address different needs, such as lightweight designs, durable sneakers for school use, and sport-specific models for older children involved in athletic activities.

Breakup by Region:

• North India
• West and Central India
• South India
• East and Northeast India
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East and Northeast India.

As per the India sneaker market outlook, the market in North India is robust, driven by a large urban population, higher disposable incomes, and a strong affinity for fashion and sports. Moreover, the increasing influence of global fashion trends and a preference for branded and high-end sneakers in the region is boosting the market growth. Additionally, the influence of sporting events and fitness activities, particularly in cities with a strong sports culture, is fueling the demand for performance-oriented athletic sneakers.

The market for sneakers in West and Central India is characterized by a diverse consumer base that spans different socioeconomic backgrounds. This region exhibits a strong demand for casual and performance sneakers, reflecting the varied lifestyles of its inhabitants. Additionally, the growing presence of corporate offices and educational institutions, contributing to a steady demand for versatile sneakers that can be worn in casual and semi-formal settings, is favoring the market growth.

The sneaker market in South India is growing rapidly, propelled by a young, tech-enthusiast population and a strong culture of sports and fitness. Furthermore, the rising popularity of products that combine functionality with style, suitable for the region's warm and tropical climate, is fueling the India sneaker demand. Besides this, the introduction of lightweight and breathable materials due to the region's weather conditions, which necessitate footwear that remains comfortable during high temperatures and humidity, is fueling the market growth.

The sneaker market in East and Northeast India is characterized by its growing urbanization and increasing consumer awareness of global fashion and fitness trends. Moreover, the presence of a younger demographic and a cultural affinity for sports, particularly football and athletics, is enhancing the market growth. Moreover, the growing presence of e-commerce platforms in this region that make sneakers more accessible is boosting the market growth.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.
• The major players in the market are strategically expanding their presence to capture a growing consumer base. They are leveraging a multi-channel approach, enhancing their physical retail footprint while also aggressively expanding their online presence through e-commerce platforms and their websites. Moreover, some companies are focusing on localized marketing strategies, including influencer partnerships and celebrity endorsements, to resonate with the diverse Indian consumer. Additionally, they are innovating their product offerings by introducing region-specific designs and materials that cater to India’s varying climates and consumer preferences.

India Sneaker Market News:

• In March 2024, Yoho, a leading direct-to-customer (D2C) brand, launched India's first-ever hands-free sneakers, Blinc. The product is available in a variety of colors, which includes 4 for men and 9 for women. Blinc caters to individuals who look for trendsetting designs without sacrificing comfort. It offers hands-free mechanism (SpringEaseTM) and elastic quick-wear laces, coupled with a lightweight EVA sole, that guarantees effortless travel and unparalleled comfort.
• In July 2024, Ludic, the footwear-first lifestyle brand, introduced a new collection of enhanced canvas sneakers that are designed and manufactured in India. This collection is created to meet the style and comfort needs of men and women. It features shades that complement various outfits, blending classic and modern styles. They are manufactured using superior canvas fabric, suede and leather panels, and extra padding. These sneakers come with an extra set of laces and are available in shades of white, red, brown, navy blue, and light green.

India Sneaker Market Report Scope:

Key Questions Answered in This Report:

• How has the India sneaker market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the India sneaker market?
• What is the impact of each driver, restraint, and opportunity on the India sneaker market?
• What is the breakup of the market based on the product type?
• Which is the most attractive product type in the India sneaker market?
• What is the breakup of the market based on the category?
• Which is the most attractive category in the India sneaker market?
• What is the breakup of the market based on the price point?
• Which is the most attractive price point in the India sneaker market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the India sneaker market?
• What is the breakup of the market based on the end user?
• Which is the most attractive end user in the India sneaker market?
• What is the competitive structure of the market?
• Who are the key players/companies in the India sneaker market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India sneaker market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India sneaker market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India sneaker industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.