India Sneaker Market

India Sneaker Market Size and Share:

The India sneaker market size was valued at USD 3.76 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 6.46 Million by 2033, exhibiting a CAGR of 5.89% from 2025-2033. The market is experiencing rapid growth, driven by the increasing youthful population and fashion trends, growing health consciousness among the population, rising urbanization and changing lifestyles, rapid technological innovation, and the heightened influence of celebrity endorsements. Expanding e-commerce penetration and growing preference for premium and limited-edition sneakers are further contributing to the India sneaker market share.

India’s sneaker market is expanding rapidly due to a mix of demographic, economic, and cultural factors. Urbanization and rising disposable incomes have increased spending on lifestyle products, including footwear. The blending of casual and formal fashion, especially in workplaces and social settings, has made sneakers a versatile wardrobe essential. Influences from hip-hop, global streetwear culture, and collaborations between sneaker brands and celebrities have boosted aspirational value. Consumers are also becoming more brand-conscious, favoring limited-edition releases and exclusive designs, which fuels repeat purchases. For instance, in April 2024, Bengaluru-based sneaker brand ZEESH celebrated its third anniversary by launching two limited-edition sneakers, ‘Stealth Rush’ and ‘Spirit of the Earth,’ alongside a digital customization platform. Founder Zeeshan Avoor highlighted the brand's commitment to quality and ethical practices while aiming for global expansion and a target of becoming a 100-crore brand.

E-commerce platforms and D2C channels have played a key role in improving access to sneakers across urban and semi-urban areas. According to the data published by the India Brand Equity Foundation (IBEF), India's e-commerce sector is anticipated to expand from US$ 123 billion in FY24 to US$ 292.3 billion by FY28, representing a compound annual growth rate (CAGR) of 18.7%. By 2030, the online retail market is projected to reach US$ 325 billion, largely fueled by notable growth in tier-2 and tier-3 cities. Technology integration like virtual try-ons and detailed product customization is also attracting digitally active buyers. The resale culture and sneakerhead communities are gaining traction, especially among young men in metro cities. Combined with fitness trends, these factors continue to push the market forward.

India Sneaker Market Trends:

Growing Youth Population and Changing Fashion Trends

The expanding youth population and their changing fashion choices are major drivers boosting the India sneaker market growth. India has one of the world's largest youth demographics, with a sizable proportion of the population under the age of thirty. The country's young population is projected to reach 420 million by 2024, accounting for 29% of the overall population. This demographic is technologically advanced and impacted by global fashion trends, which include sneakers as a fashion and lifestyle choice. In line with this, the incorporation of sneakers into everyday attire is gaining popularity among young customers who value comfort, style, and versatility in their wardrobe selections. Furthermore, the younger generation is increasingly embracing individuality and self-expression in fashion, boosting the demand for sneakers that offer customization options as it allows consumers to express their individual styles.

Rising Focus on Athleisure and Health Consciousness

The rise of the athleisure trend and an increasing focus on health and fitness are positively influencing the sneaker market in India. The Indian athleisure sector is projected to grow at a rate of 5.70% from 2024 to 2032. In this scenario, the versatility and comfort of sneakers make them perfect for the athleisure lifestyle, suitable for both athletic and casual wear. Additionally, as more individuals recognize the importance of a healthy lifestyle and engage in regular physical activities such as jogging, gym workouts, yoga, and sports, the demand for sneakers is on the rise. India has the highest number of diabetes cases globally, with 50.8 million individuals expected to increase to 73.5 million by 2025. Furthermore, 25 million people in India are affected by cardiovascular diseases, which accounts for 60% of the global total. As a result, many are turning to fitness activities to improve their health, leading to an increased need for appropriate footwear that caters to a variety of exercises and outdoor pursuits.

Increasing Urbanization and Changing Lifestyles

Urbanization significantly impacts the sneaker market in India. As increasing numbers of individuals migrate to urban areas, their lifestyles are changing to prioritize convenience and practicality. From 2022 to 2047, it is estimated that India's urban population will rise by 328 million. Additionally, people living in cities tend to have more hectic schedules, with longer commutes and increased time spent away from home. This lifestyle shift has led to a growing demand for versatile footwear that offers comfort for all-day wear while also being stylish and suitable for different occasions. Industry reports indicate that an average Indian commuter spent 59 minutes traveling one way to work in 2023. Sneakers are well-suited for this urban lifestyle, providing a blend of style, comfort, and functionality. According to India sneaker market forecast, this growing urban demand is expected to significantly boost sales, with brands increasingly focusing on lightweight, durable, and multi-use sneaker designs that cater to everyday commuting and casual wear needs.

India Sneaker Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India sneaker market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, price point, distribution channel, and end user.

Analysis by Product Type:

• Low-Top Sneakers
• Mid-Top Sneakers
• High-Top Sneakers

Low-top sneakers are favored for their versatility, comfort, and ease of wear. They are ideal for casual and everyday use, making them a staple for consumers who are looking for footwear that pairs well with a variety of outfits. Low-top sneakers are popular among the youth and young professionals due to their lightweight design and breathability, which make them suitable for the warm Indian climate.

Mid-top sneakers cover the ankle and offer a balance between style and functionality. This segment appeals to consumers who desire more ankle support, making them a popular choice for light athletic activities and everyday wear. Mid-top sneakers are favored during cooler seasons or in regions with milder climates, where additional coverage and support are appreciated.

High-top sneakers extend above the ankle and are popular among younger consumers and those interested in sports. These sneakers offer enhanced ankle support and protection, making them suitable for specific athletic activities and sports where such features are necessary. High-top offers bold design and distinctive look appeal to consumers who want to make a style statement or who prefer a retro or vintage aesthetic.

Analysis by Category:

• Branded
• Private Label

Branded sneakers are known for their strong brand equity, quality assurance, and innovative designs, which attract a wide range of consumers, such as fitness enthusiasts and fashion-conscious youth. They leverage advanced technologies in their products, such as enhanced cushioning, better materials, and superior construction techniques, which appeal to customers who are looking for performance and durability.

Private-label sneakers are offered by large retail chains and e-commerce platforms. These sneakers are positioned as cost-effective alternatives to branded options, appealing to price-sensitive consumers who seek affordability without compromising on basic quality and style. Private labels focus on contemporary designs and trends, offering a wide range of choices that cater to casual, athleisure, and sports categories.

Analysis by Price Point:

• Luxury
• Economic

Based on the India sneaker market report, the luxury sneaker segment caters to affluent consumers who prioritize exclusivity, premium quality, and high-end fashion. These sneakers are associated with luxury fashion houses that position them as status symbols among fashion-forward buyers. Moreover, luxury sneakers are crafted from high-quality materials and feature unique designs, incorporating limited-edition releases and customizations that enhance their exclusivity and appeal.

Economic sneakers cater to a broad consumer base that includes price-sensitive individuals and families who prioritize affordability and practicality over brand prestige. These sneakers are produced by domestic manufacturers or private labels, offering basic and functional designs suitable for everyday use. Consumers in this segment look for value-for-money products that provide comfort and durability without a hefty price tag.

Analysis by Distribution Channel:

• Specialty Stores
• Supermarkets and Hypermarkets
• Brand Outlets
• Online Stores
• Others

Specialty stores focus exclusively on sportswear and footwear, which allows them to offer a curated selection of sneakers tailored to specific consumer needs. These stores showcase a wide range of sneakers from multiple brands, including performance-oriented models and trendy casual options, catering to athletes, fitness enthusiasts, and fashion-conscious customers. Moreover, their ability to provide expert guidance, personalized service, and a comprehensive shopping experience is boosting the India sneaker market size.

Supermarkets and hypermarkets cater to budget-conscious consumers and families seeking convenience and value for money. These large retail formats offer a range of economic sneaker options under private labels or affordable brands. Moreover, their extensive reach and high footfall, which makes sneakers accessible to a wide audience, are enhancing the India sneaker market growth.

Brand outlets provide a dedicated brand experience, showcasing the full range of products, including the latest releases, limited editions, and exclusive collections. They cater to a loyal customer base or brand enthusiast who prefer shopping directly from brand stores to ensure authenticity and access to the newest models.

Online stores offer a vast selection of sneakers from numerous brands and price ranges, providing consumers with the convenience of shopping from home. The online channel appeals to a tech-enthusiast and younger demographic that values the ease of comparing products, reading reviews, and accessing detailed product information before making a purchase.

Analysis by End User:

• Men
• Women
• Kids

The men's sneaker segment is driven by high demand from a diverse group of male consumers, such as young adults and middle-aged professionals. Men prioritize functionality, comfort, and style, seeking sneakers that cater to a variety of activities, including sports, casual wear, and work. Moreover, the availability of a wide range of options across different price points and styles is promoting the India sneaker market growth.

The women's sneaker segment in India is rapidly expanding, reflecting changing lifestyles and growing participation in sports and fitness activities among women. This segment caters to a wide range of preferences, offering performance-oriented athletic sneakers along with stylish and casual designs that align with current fashion trends. Additionally, the increasing demand among women for sneakers that have both functionality and style, making them suitable for various occasions, including gym workouts, casual outings, and even semi-formal settings, is favoring the market growth.

The kids' sneaker segment is driven by the increasing focus of parents on ensuring comfort, durability, and proper foot development for their children. This segment caters to a diverse age range, such as toddlers and teenagers, requiring a variety of sneaker styles that address different needs, such as lightweight designs, durable sneakers for school use, and sport-specific models for older children involved in athletic activities.

Regional Analysis:

• North India
• West and Central India
• South India
• East and Northeast India

As per the India sneaker market outlook, the market in North India is robust, driven by a large urban population, higher disposable incomes, and a strong affinity for fashion and sports. Moreover, the increasing influence of global fashion trends and a preference for branded and high-end sneakers in the region is boosting the market growth. Additionally, the influence of sporting events and fitness activities, particularly in cities with a strong sports culture, is fueling the demand for performance-oriented athletic sneakers.

The market for sneakers in West and Central India is characterized by a diverse consumer base that spans different socioeconomic backgrounds. This region exhibits a strong demand for casual and performance sneakers, reflecting the varied lifestyles of its inhabitants. Additionally, the growing presence of corporate offices and educational institutions, contributing to a steady demand for versatile sneakers that can be worn in casual and semi-formal settings, is favoring the market growth.

The sneaker market in South India is growing rapidly, propelled by a young, tech-enthusiast population and a strong culture of sports and fitness. Furthermore, the rising popularity of products that combine functionality with style, suitable for the region's warm and tropical climate, is fueling the India sneaker demand. Besides this, the introduction of lightweight and breathable materials due to the region's weather conditions, which necessitate footwear that remains comfortable during high temperatures and humidity, is fueling the market growth.

The sneaker market in East and Northeast India is characterized by its growing urbanization and increasing consumer awareness of global fashion and fitness trends. Moreover, the presence of a younger demographic and a cultural affinity for sports, particularly football and athletics, is enhancing the market growth. Moreover, the growing presence of e-commerce platforms in this region that make sneakers more accessible is boosting the market growth.

Competitive Landscape:

The major players in the market are strategically expanding their presence to capture a growing consumer base. They are leveraging a multi-channel approach, enhancing their physical retail footprint while also aggressively expanding their online presence through e-commerce platforms and their websites. Moreover, some companies are focusing on localized marketing strategies, including influencer partnerships and celebrity endorsements, to resonate with the diverse Indian consumer. Additionally, they are innovating their product offerings by introducing region-specific designs and materials that cater to India’s varying climates and consumer preferences.

The report provides a comprehensive analysis of the competitive landscape in the India sneaker market with detailed profiles of all major companies.

Latest News and Developments:

• April 2025: ASICS launched the GEL-K1011 in India, a unisex sneaker blending retro design with modern performance. Inspired by classic GEL-KAYANO models, it features dual GEL inserts, FLYTEFOAM cushioning, and vintage aesthetics.
• March 2025: Superkicks launched its Air.Wav initiative, blending sneaker culture with independent music to expand its IP portfolio. Debuting with a track by Indian hip-hop artists and a behind-the-scenes documentary, the project highlights Superkicks’ move into content creation, licensing, and cultural collaborations beyond retail.
• March 2025: WLDD acquired a 70% stake in sneaker brand 7-10 to expand into the D2C market. The move supports WLDD’s strategy to evolve beyond meme marketing, leveraging 7-10’s homegrown appeal and customization in India’s growing sneaker market.
• March 2025: Ananta Capital invested in Indian D2C sneaker brand Bacca Bucci to support its product innovation, omnichannel expansion, and global growth. Founded in 2013, Bacca Bucci targets fashion-conscious youth with affordable, stylish sneakers, aligning with Ananta Capital’s broader lifestyle and fashion portfolio under the Guardian group.
• October 2024: Foot Locker launched its first store and e-commerce website in India. In partnership with Metro Inc. and Nykaa Fashion, Foot Locker introduced its Reimagined store concept at Select City Walk in Delhi, providing a personalized, interactive shopping experience for India’s sneaker culture.
• September 2024: Sneaker brand Comet launched its limited edition ‘Tarantula’ sneakers, priced at INR 4,299, with only 500 pairs available. Inspired by tarantulas and designed in black suede with quilted detailing, the release targets India’s growing limited-edition streetwear market through Comet’s direct-to-consumer online store.
• July 2024: Campus Activewear launched its 'You Go Girl' campaign, promoting a new women's sneaker collection. Aimed at empowering women to express their personal style confidently, the collection features versatile, stylish, and comfortable sneakers, available at Campus outlets and Myntra.

India Sneaker Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India sneaker market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India sneaker market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India sneaker industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.