India Social Commerce Market Trends, Growth, and Research Report

Market Overview:

The India social commerce market size is expected to exhibit a growth rate (CAGR) of 27.96% during 2024-2032.

Social commerce involves the use of a social network community for buying and selling goods or services. It includes local and worldwide marketplaces comprising small and large businesses selling their products to various social media users and individual buyers. The model moves social media beyond its traditional role by encouraging users to utilize social media platforms to complete the purchase. Social commerce is commonly used in various business models, including business-to-customer (B2C), business-to-business (B2B), and customer-to-customer (C2C). It is widely used for the delivery of apparel, home products, health supplements, and personal and beauty care products. Social commerce offers various benefits to the seller, such as increased brand reach, higher search engine ranking, enhanced profit margins, authentic engagement and traffic, and direct communication between the parties involved.

India Social Commerce Market Trends:

The growing digitization in India is one of the key factors driving the growth of the market. Social commerce enables organizations to conduct business without maintaining a physical presence, thereby minimizing infrastructure, communication, and overhead costs. In line with this, the increasing internet penetration and usage of consumer electronics, such as smartphones, laptops, and tablets, to access social media platforms are also creating a positive outlook for the market growth. Apart from this, various technological advancements, such as the integration of social commerce platforms with artificial intelligence (AI)-enabled chatbots and voice assistants that help predict customer behavior and optimize the user experience, are providing an impetus to the market growth. Other factors, including increasing investment from various venture capital (VCs) funds, private equity (PE), and individual investors across the country, evolving lifestyles, rising expenditure capacities of consumers, and extensive promotional activities and brand endorsements on social media platforms, are anticipated to drive the market toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India social commerce market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on business model, device type and product type.

Breakup by Business Model:

• Business to Consumer (B2C)
• Business to Business (B2B)
• Consumer to Consumer (C2C)
   

Breakup by Device Type:

• Laptops and PCs
• Mobiles
• Others
   

Breakup by Product Type:

• Personal and Beauty Care
• Apparels
• Accessories
• Home Products
• Health Supplements
• Food and Beverages
• Others
   

Breakup by Region:

• North India
• West and Central India
• South India
• East India
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage: