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India Social Commerce Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The India social commerce market is expected to exhibit a CAGR of 35.70% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Social commerce involves the use of a social network community for buying and selling goods or services. It includes local and worldwide marketplaces comprising small and large businesses selling their products to various social media users and individual buyers. The model moves social media beyond its traditional role by encouraging users to utilize social media platforms to complete the purchase. Social commerce is commonly used in various business models, including business-to-customer (B2C), business-to-business (B2B), and customer-to-customer (C2C). It is widely used for the delivery of apparel, home products, health supplements, and personal and beauty care products. Social commerce offers various benefits to the seller, such as increased brand reach, higher search engine ranking, enhanced profit margins, authentic engagement and traffic, and direct communication between the parties involved.

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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India Social Commerce Market Trends:

The growing digitization in India is one of the key factors driving the growth of the market. Social commerce enables organizations to conduct business without maintaining a physical presence, thereby minimizing infrastructure, communication, and overhead costs. In line with this, the increasing internet penetration and usage of consumer electronics, such as smartphones, laptops, and tablets, to access social media platforms are also creating a positive outlook for the market growth. Apart from this, various technological advancements, such as the integration of social commerce platforms with artificial intelligence (AI)-enabled chatbots and voice assistants that help predict customer behavior and optimize the user experience, are providing an impetus to the market growth. Other factors, including increasing investment from various venture capital (VCs) funds, private equity (PE), and individual investors across the country, evolving lifestyles, rising expenditure capacities of consumers, and extensive promotional activities and brand endorsements on social media platforms, are anticipated to drive the market toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India social commerce market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on business model, device type and product type.

Breakup by Business Model:

 

 
 

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  • Business to Consumer (B2C)
  • Business to Business (B2B)
  • Consumer to Consumer (C2C)
     

Breakup by Device Type:

  • Laptops and PCs
  • Mobiles
  • Others
     

Breakup by Product Type:

  • Personal and Beauty Care
  • Apparels
  • Accessories
  • Home Products
  • Health Supplements
  • Food and Beverages
  • Others
     

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Business Model, Device Type, Product Type, Region
Region Covered North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the India social commerce Market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the India social commerce Market?
  • What are the key regional markets?
  • What is the breakup of the market based on the business model?
  • What is the breakup of the market based on the device type?
  • What is the breakup of the market based on the product type?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the India social commerce Market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    India Social Commerce Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Business Model
    6.1    Business to Consumer (B2C)
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Business to Business (B2B)
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Consumer to Consumer (C2C)
        6.3.1 Market Trends
        6.3.2 Market Forecast
7    Market Breakup by Device Type
    7.1    Laptops and PCs
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Mobiles
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Others
        7.3.1 Market Trends
        7.3.2 Market Forecast
8    Market Breakup by Product Type
    8.1    Personal and Beauty Care
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Apparels
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Accessories
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Home Products
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Health Supplements
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Food and Beverages
        8.6.1 Market Trends
        8.6.2 Market Forecast
    8.7    Others
        8.7.1 Market Trends
        8.7.2 Market Forecast
9    Market Breakup by Region
    9.1    North India
        9.1.1 Market Trends
        9.1.2 Market Breakup by State
        9.1.3 Market Forecast
    9.2    West and Central India
        9.2.1 Market Trends
        9.2.2 Market Breakup by State
        9.2.3 Market Forecast
    9.3    South India
        9.3.1 Market Trends
        9.3.2 Market Breakup by State
        9.3.3 Market Forecast
    9.4    East India
        9.4.1 Market Trends
        9.4.2 Market Breakup by State
        9.4.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players

List of Figures

Figure 1: India: Social Commerce Market: Major Drivers and Challenges
Figure 2: India: Social Commerce Market: Sales Value (in Billion US$), 2016-2021
Figure 3: India: Social Commerce Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: India: Social Commerce Market: Breakup by Business Model (in %), 2021
Figure 5: India: Social Commerce Market: Breakup by Device Type (in %), 2021
Figure 6: India: Social Commerce Market: Breakup by Product Type (in %), 2021
Figure 7: India: Social Commerce Market: Breakup by Region (in %), 2021
Figure 8: India: Social Commerce (Business to Consumer-B2C) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: India: Social Commerce (Business to Consumer-B2C) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: India: Social Commerce (Business to Business-B2B) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: India: Social Commerce (Business to Business-B2B) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: India: Social Commerce (Consumer to Consumer-C2C) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: India: Social Commerce (Consumer to Consumer-C2C) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: India: Social Commerce (Laptops and PCs) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: India: Social Commerce (Laptops and PCs) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: India: Social Commerce (Mobiles) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: India: Social Commerce (Mobiles) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: India: Social Commerce (Other Device Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: India: Social Commerce (Other Device Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: India: Social Commerce (Personal and Beauty Care) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: India: Social Commerce (Personal and Beauty Care) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: India: Social Commerce (Apparels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: India: Social Commerce (Apparels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: India: Social Commerce (Accessories) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: India: Social Commerce (Accessories) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: India: Social Commerce (Home Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: India: Social Commerce (Home Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: India: Social Commerce (Health Supplements) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: India: Social Commerce (Health Supplements) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: India: Social Commerce (Food and Beverages) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: India: Social Commerce (Food and Beverages) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: India: Social Commerce (Other Product Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: India: Social Commerce (Other Product Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: North India: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: North India: Social Commerce Market: Breakup by State (in %), 2021
Figure 36: North India: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: West and Central India: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: West and Central India: Social Commerce Market: Breakup by State (in %), 2021
Figure 39: West and Central India: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: South India: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: South India: Social Commerce Market: Breakup by State (in %), 2021
Figure 42: South India: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: East India: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: East India: Social Commerce Market: Breakup by State (in %), 2021
Figure 45: East India: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: India: Social Commerce Industry: SWOT Analysis
Figure 47: India: Social Commerce Industry: Value Chain Analysis
Figure 48: India: Social Commerce Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: India: Social Commerce Market: Key Industry Highlights, 2021 and 2027
Table 2: India: Social Commerce Market Forecast: Breakup by Business Model (in Million US$), 2022-2027
Table 3: India: Social Commerce Market Forecast: Breakup by Device Type (in Million US$), 2022-2027
Table 4: India: Social Commerce Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 5: India: Social Commerce Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: India: Social Commerce Market: Competitive Structure
Table 7: India: Social Commerce Market: Key Players


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