India Social Commerce Market Report by Business Model (Business to Consumer (B2C), Business to Business (B2B), Consumer to Consumer (C2C)), Device Type (Laptops and PCs, Mobiles, and Others), Product Type (Personal and Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food and Beverages, and Others), and Region 2024-2032

India Social Commerce Market Report by Business Model (Business to Consumer (B2C), Business to Business (B2B), Consumer to Consumer (C2C)), Device Type (Laptops and PCs, Mobiles, and Others), Product Type (Personal and Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food and Beverages, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A5896
Buy Now

Market Overview:

The India social commerce market size reached US$ 4.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 40.3 Billion by 2032, exhibiting a growth rate (CAGR) of 27.96% during 2024-2032.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 4.4 Billion
Market Forecast in 2032
US$ 40.3 Billion
Market Growth Rate 2024-2032 27.96%


Social commerce involves the use of a social network community for buying and selling goods or services. It includes local and worldwide marketplaces comprising small and large businesses selling their products to various social media users and individual buyers. The model moves social media beyond its traditional role by encouraging users to utilize social media platforms to complete the purchase. Social commerce is commonly used in various business models, including business-to-customer (B2C), business-to-business (B2B), and customer-to-customer (C2C). It is widely used for the delivery of apparel, home products, health supplements, and personal and beauty care products. Social commerce offers various benefits to the seller, such as increased brand reach, higher search engine ranking, enhanced profit margins, authentic engagement and traffic, and direct communication between the parties involved.

India Social Commerce Market Trends:

The growing digitization in India is one of the key factors driving the growth of the market. Social commerce enables organizations to conduct business without maintaining a physical presence, thereby minimizing infrastructure, communication, and overhead costs. In line with this, the increasing internet penetration and usage of consumer electronics, such as smartphones, laptops, and tablets, to access social media platforms are also creating a positive outlook for the market growth. Apart from this, various technological advancements, such as the integration of social commerce platforms with artificial intelligence (AI)-enabled chatbots and voice assistants that help predict customer behavior and optimize the user experience, are providing an impetus to the market growth. Other factors, including increasing investment from various venture capital (VCs) funds, private equity (PE), and individual investors across the country, evolving lifestyles, rising expenditure capacities of consumers, and extensive promotional activities and brand endorsements on social media platforms, are anticipated to drive the market toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India social commerce market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on business model, device type and product type.

Breakup by Business Model:

India Social Commerce Market

  • Business to Consumer (B2C)
  • Business to Business (B2B)
  • Consumer to Consumer (C2C)
     

Breakup by Device Type:

  • Laptops and PCs
  • Mobiles
  • Others
     

Breakup by Product Type:

  • Personal and Beauty Care
  • Apparels
  • Accessories
  • Home Products
  • Health Supplements
  • Food and Beverages
  • Others
     

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Business Model, Device Type, Product Type, Region
Region Covered North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

We expect the India social commerce market to exhibit a CAGR of 27.96% during 2024-2032.

The emerging trend of digitization, along with the rising integration of social commerce platforms with AI-enabled chatbots and voice assistants, that help to predict customer behavior and optimize the user experience, is primarily driving the India social commerce market.

The sudden outbreak of the COVID-19 pandemic has led to the rising adoption of social commerce platforms for encouraging consumers to shop via online channels offering personalized shopping experience and combating the risk of the coronavirus infection upon human interaction.

Based on the business model, the India social commerce market can be segmented into Business to Consumer (B2C), Business to Business (B2B), and Consumer to Consumer (C2C). Among these, Business to Consumer (B2C) currently exhibits a clear dominance in the market.

Based on the device type, the India social commerce market has been divided into laptops and PCs, mobiles, and others, where mobiles account for the majority of the total market share.

Based on the product type, the India social commerce market can be bifurcated into personal and beauty care, apparels, accessories, home products, health supplements, food and beverages, and others. Currently, apparels hold the largest market share.

On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where West and Central India currently dominates the India social commerce market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
India Social Commerce Market Report by Business Model (Business to Consumer (B2C), Business to Business (B2B), Consumer to Consumer (C2C)), Device Type (Laptops and PCs, Mobiles, and Others), Product Type (Personal and Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food and Beverages, and Others), and Region 2024-2032
Purchase options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARATI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More
DEinternational Egypt

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

Read More