India Socks Market Research Report and Industry Forecast

Market Overview:

The India socks market size reached USD 214.7 Million in 2024. The market is projected to reach USD 336.8 Million by 2033, exhibiting a growth rate (CAGR) of 4.87% during 2025-2033. The market growth is attributed to the rise in casual work culture, increased health consciousness, the growing popularity of sports, and the easy product availability across retail channels.

Market Insights:

• Uttar Pradesh represents the largest regional market in 2024.
• Based on product, the casual segment leads the India socks market in 2024.
• Based on material, cotton dominates the market in 2024.
• Based on application, the men’s segment holds the largest share in 2024.
• Based on distribution channel, convenience stores lead the market in 2024.

Market Size and Forecast:

• 2024 Market Size: USD 214.7 Million
• 2033 Projected Market Size: USD 336.8 Million
• CAGR (2025-2033): 4.87%
• Uttar Pradesh: Largest market in 2024

Socks are an item of clothing worn on the feet, covering the ankle, extending into the calf, and extending until the knee. They are typically made of cotton, wool, nylon, and polyester and are usually worn with shoes and boots. As socks conform to the shape of the foot, they provide a snug fit, are soft and comfortable, and provide cushioning for the feet to keep them from friction and blistering. They also prevent contamination and injury from dirt, dust, and other external elements, as well as provide warmth and insulation to the feet, especially in cold weather. Socks with breathable materials allow air to circulate around the feet, absorb sweat and moisture, preventing the growth of bacteria, excessive sweating and and foot odor. In addition to this, they are available in a wide variety of styles and patterns, enabling individuals to express their fashion sense and personal style.

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The market in India is primarily driven by the shifting patterns of fashion and lifestyle trends, resulting in a higher uptake of socks as a fashion apparel. This can be attributed to the considerable growth in the fashion industry. In line with this, the rising trend of casual work culture in India is leading to the growing adoption of socks that are comfortable and suit both work and leisure purposes. Moreover, the rising health consciousness among individuals resulting in the growing demand for socks with moisture-wicking capabilities, antibacterial attributes, and compression features is fueling the market. In addition to this, the easy product availability across online and offline organized retail channels is creating lucrative growth opportunities in the market. The market is further fueled by the increasing popularity of sports, both as a leisurely pastime and a profession, resulting in the augmenting demand for socks with performance-enhancing attributes and proliferation of niche sports sock brands. Apart from this, the inflating disposable income levels leading to more purchasing power of the consumers is also acting as a growth-inducing factor for the market. Also, the implementation of regulatory reforms and financial incentives by the Indian government to enhance manufacturing capabilities and export of the textile and apparel industry is creating a positive market outlook. Some of the other factors contributing to the market include rapid urbanization, growing product premiumization, introduction of innovative marketing strategies and attractive packages, and extensive research and development (R&D) activities conducted by key players.

India Socks Market Trends:

Shift Towards Sustainable and Eco-Friendly Socks

A major trend currently shaping the socks market in India is the increasing preference for eco-friendly and sustainable products. As environmental awareness continues to rise, consumers are becoming more conscious about the materials used in their clothing, including socks. This shift toward sustainability is leading to a growing demand for socks made from organic cotton, bamboo, and recycled materials. As individuals become more eco-conscious, they are increasingly prioritizing products that are both environmentally friendly and ethically produced, which has driven brands to innovate and offer a wide range of eco-conscious alternatives. As per the India socks market analysis, beyond just using sustainable fabrics, many companies are also focusing on reducing packaging waste and adopting eco-certifications to appeal to the environmentally aware consumer. This movement is not limited to niche segments anymore but is slowly becoming mainstream, with major players in the Indian socks market now rolling out eco-friendly product lines. This shift in consumer preference is expected to grow as the demand for sustainable fashion continues to rise across multiple apparel categories.

Rise of Premium and Customized Socks

Another significant trend in the India socks industry is the increasing demand for premium and customized socks. With rising disposable income levels, consumers are becoming more willing to invest in high-quality, stylish socks that offer more than basic functionality. These socks are often made from luxurious fabrics such as merino wool, silk, or high-grade cotton, and are designed to provide maximum comfort and durability. Additionally, customization options such as personalized patterns, monograms, or unique designs are gaining popularity, allowing consumers to express their personal style through their footwear, which in turn is driving the India socks market growth. This demand for premium products is also being fueled by the rise of online shopping platforms, where consumers can easily browse and order specialized socks, making the process of acquiring high-end, custom socks more accessible. Moreover, the trend of wearing socks as a fashion statement has led brands to push for innovative and bold designs, making them an essential part of an individual’s wardrobe. With consumers increasingly prioritizing style and quality, the premium and luxury segment is expected to continue growing rapidly in the coming years and impact the India socks market share positively.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India socks market, along with forecasts at the country level from 2025-2033. Our report has categorized the market based on product, material, application, and distribution channel.

Product Insights:

• Casual
• Formal
• Athletic
• Others

The report has provided a detailed breakup and analysis of the India socks market based on the product. This includes casual, formal, athletic, and others. According to the report, casual represented the largest segment. 

Material Insights:

• Nylon
• Cotton
• Polyester
• Wool
• Waterproof Breathable Membrane
• Others

The report has provided a detailed breakup and analysis of the India socks market based on the material. This includes nylon, cotton, polyester, wool, waterproof breathable membrane, and others. According to the report, cotton represented the largest segment.

Application Insights:

• Men
• Women
• Children

The report has provided a detailed breakup and analysis of the India socks market based on the application. This includes men, women, and children. According to the report, men represented the largest segment.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

A detailed breakup and analysis of the India socks market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online stores, and others. According to the report, convenience stores accounted for the largest market share.

Regional Insights:

• Maharashtra
• Tamil Nadu
• Uttar Pradesh
• Gujarat
• Karnataka
• West Bengal
• Rajasthan
• Andhra Pradesh
• Telangana
• Madhya Pradesh
• Delhi NCR
• Punjab
• Haryana
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Maharashtra, Tamil Nadu, Uttar Pradesh, Gujarat, Karnataka, West Bengal, Rajasthan, Andhra Pradesh, Telangana, Madhya Pradesh, Delhi NCR, Punjab, Haryana, and others. According to the report, Uttar Pradesh was the largest market for India socks. Some of the factors driving the Uttar Pradesh socks market included rapid urbanization, considerable growth in the fashion industry, growing product premiumization, introduction of innovative marketing strategies and attractive packages, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the India socks market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Adidas India Marketing Pvt. Ltd (Adidas AG), Bonjour Group, Filatex Fashions Ltd., Heelium Sports Private Limited, NIKE India Private Ltd (Nike, Inc.), PUMA India Ltd (PUMA SE), SockSoho, Supersox, Vidhaan Socks, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report. For each of the companies covered, the report provides business overview, services offered, business strategies, SWOT analysis, and major news and events.

Latest News and Developments:

• In May 2025, The Sock Street, a direct-to-consumer lifestyle brand, raised new capital at a valuation of USD 1 Million to fuel its expansion plans globally. Though the amount of the funding is not revealed, the funds will be utilized to ramp up operations, increase product lines, and expand omnichannel access throughout India. The company plans to create 500 dark stores in India, double product R&D efforts, and expand its global market footprint, focusing on sustainability and fashion collections for Gen Z and millennials.
• In April 2025, Bonjour, India’s first multinational socks brand, announced its plans to expand and open 50 exclusive retail stores in the NCR region and enter global markets in FY26. The company has a goal of achieving a revenue of INR 350 Crore (USD 42.4 Million) in the next couple of years on the back of focus on innovation, sustainability, and strengthening its presence in tier-2 towns. Bonjour also aims to boost its online presence and launch world-class textile technology to cater to increased consumer demand.
• In March 2025, Supersox, a leading premium socks brand in India, appointed Bollywood actor Kartik Aaryan as its brand ambassador. This partnership aligns with Supersox's objective to position socks as a fashionable and essential lifestyle product, with the ambassador's versatile style complementing the brand's focus on innovation, comfort, and elegance. Supersox, renowned for using sustainable materials such as antibacterial bamboo, continues to expand its presence in India, offering high-quality socks for all demographics.
• In January 2025, Bonjour Socks launched an innovative eco-friendly Bamboo Socks range, combining sustainability, comfort, and style. The range features odor-resistant, breathable, and durable socks, with bamboo’s natural antibacterial properties ensuring a hygienic experience throughout the day. To promote the collection, Bonjour unveiled the "7 Days No Smell" campaign, highlighting the socks' ability to stay fresh even after seven days of wear.

Report Coverage:

Key Questions Answered in This Report:

• How has the India socks market performed so far, and how will it perform in the coming years? 
• What are the drivers, restraints, and opportunities in the India socks market? 
• What is the impact of each driver, restraint, and opportunity on the India socks market?
• What are the key regional markets? 
• Which countries represent the most attractive India socks market? 
• What is the breakup of the market based on the product?
• Which is the most attractive product in the India socks market? 
• What is the breakup of the market based on the material?
• Which is the most attractive material in the India socks market? 
• What is the breakup of the market based on the application?
• Which is the most attractive application in the India socks market?
• What is the breakup of the market based on the distribution channel? 
• Which is the most attractive distribution channel in the India socks market?
• What is the competitive structure of the India socks market? 
• Who are the key players/companies in the India socks market?