The India soundbar market is currently witnessing robust growth. A soundbar, or media bar, refers to a device or audio system that is used to produce stereo effects. It consists of stereo analog inputs and outputs, infrared remote control, wireless connectivity option, and audio processing features for speaker equalization. Soundbars offer powerful audio quality and surround sound with minimal space and eliminate the need for multiple speakers and external wiring. In India, the demand for soundbars has escalated as they can be connected to a wide range of devices, such as televisions, laptops, PCs, music players and smartphones. On account of this, they are extensively utilized across various industries, such as residential, commercial and entertainment.
The India soundbar market is primarily driven by the increasing access to intuitive technologies and virtual assistants backed by the growing disposable incomes of consumers. The emergence of the internet of things (IoT)-enabled devices has also encouraged consumers to focus on exploring advanced consumer electronics, which represents another factor strengthening the market growth. For instance, in September 2020, ZEB-Juke Bar 9700 Pro Dolby Atmos soundbar was launched by Zebronics in India with multiple connectivity options. Additionally, the rising penetration of subscription-based media platforms like Amazon Prime and Netflix has escalated the demand for soundbars. Furthermore, rapid digitalization, improving lifestyles, and growing awareness about smart and automated systems, are some of the factors that are providing a positive thrust to the market. On account of these factors, the market is expected to witness strong growth during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the India soundbar market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, type, installation method, connectivity and application.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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