India Sportswear Market Size, Share, Trends and Forecast by Product, Distribution Channel, End User, and Region, 2025-2033

Market Overview:

The India sportswear market size reached USD 10.2 Million in 2024. The market is projected to reach USD 16.6 Million by 2033, exhibiting a growth rate (CAGR) of 5.1% during 2025-2033. The market growth is majorly driven by the growing fitness culture, increasing adoption of active lifestyles, rising disposable income levels of the consumers, and an enhanced focus on functionality and style in sportswear.

Market Insights:

• The regional segmentation includes North India, West and Central India, South India, and East and Northeast India.
• The market is segmented by product into shoes and clothes.
• The distribution channels include online stores and retail stores.
• The end-user segments consist of men, women, and kids.

Market Size and Forecast:

• 2024 Market Size: USD 10.2 Million
• 2033 Projected Market Size: USD 16.6 Million
• CAGR (2025-2033): 5.1%

Sportswear refers to casual clothing designed for both comfort and engagement in athletic activities. This category encompasses a variety of garments, including tracksuits, tennis shirts, T-shirts, hoodies, shorts, polo shirts, and swimsuits, primarily worn during physical exercise or sports participation. The choice of materials for manufacturing sportswear varies depending on the sport's intensity and type, with common flexible fabric options including cotton-polyester, nylon-spandex, cotton, polypropylene, polyester-spandex, and wool blend. Sportswear finds widespread use in various physical activities such as golf, tennis, cricket, football, basketball, hiking, bicycling, and jogging. Its design is tailored to enhance athletes' performance, prevent injuries during exercise, provide additional comfort, reduce delayed onset muscle soreness (DOMS), promote the wearer's health, and minimize post-workout muscle cramps when compared to generic sportswear.

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The sportswear market in India is experiencing significant growth, driven by the country's burgeoning fitness culture, increased awareness of active lifestyles, and a growing emphasis on health and wellness. The Indian sportswear market includes a variety of garments, such as tracksuits, T-shirts, shorts, hoodies, and activewear designed for specific sports like cricket, football, tennis, and running. Additionally, it caters to the evolving preferences of consumers who seek both functionality and style in their athletic attire. Besides this, flexible and performance-oriented materials, including polyester-spandex blends, moisture-wicking fabrics, and innovative textiles, are increasingly incorporated into sportswear offerings to enhance comfort and performance. As per the India sportswear market research report, the rise in fitness-conscious consumers and the popularity of sports and outdoor activities contribute to the expanding demand for sportswear in India. Furthermore, with an increasing number of individuals engaging in activities like gym workouts, running, yoga, and team sports, sportswear has transcended its utilitarian purpose to become a fashion statement. International and domestic sportswear brands are capitalizing on this trend, introducing innovative designs and technologies to capture a share of the growing market. Apart from this, government initiatives promoting sports and fitness, coupled with a rise in disposable incomes, further fuel the expansion of the sportswear market. As a result, the Indian sportswear market is poised for sustained growth over the forecasted period.

India Sportswear Market Trends:

Shifting Consumer Preferences and the Rise of Athleisure

Recent India sportswear market analysis shows that consumer behavior in India’s sportswear market has evolved significantly, with a growing preference for stylish yet functional athletic apparel. Many consumers now seek sportswear that can be worn not only during physical activities but also as part of their daily casual wear. This shift has given rise to athleisure, where sportswear is increasingly integrated into everyday fashion. Social media platforms, particularly Instagram and YouTube, have played a pivotal role in influencing these trends, with fitness influencers showcasing sportswear as both a functional and trendy lifestyle choice. The India sportswear market share has been impacted by these changing behaviors, as fashion and fitness merge in consumer routines. Increased focus on physical appearance, active living, and regular fitness activities such as gym sessions, running, and yoga have made sportswear an essential part of daily attire. People are no longer limiting these garments to workouts but are wearing them to cafes, shopping trips, and travel.

Brand collaborations with athletes and celebrities further fuel the demand, positioning sportswear as aspirational. This aligns with the ongoing India sportswear market growth, as companies capitalize on demand for all-day comfort and performance wear. Young consumers, especially in urban centers, are increasingly driven by convenience and lifestyle alignment, preferring multipurpose clothing. The aspirational value of owning premium branded sportswear has also risen, particularly in metro and tier-1 cities. Rising fitness consciousness due to digital fitness classes and at-home workout apps has also helped redefine when and where sportswear is worn. As brands tailor collections to appeal to lifestyle buyers, not just athletes, the India sportswear market outlook reflects this shift. consumers are also demanding frequent updates in design and style, pressuring brands to shorten production cycles and increase product variety. The crossover between fashion and athletic functionality is a major influence behind consumer choices today. This is echoed in recent, which notes strong interest in products that combine aesthetics with mobility, such as fitted T-shirts, leggings, and lightweight jackets. Cultural influences are also playing a part. Global trends are spreading fast through Indian consumers, who are highly active on social platforms. India sportswear market forecast continues to indicate strong adoption, particularly among consumers aged 18 to 35. More niche segments are being served now than ever before. Adaptive activewear for seniors, inclusive sizing, gender-neutral collections, and culturally specific designs, such as longer tops or hijab-friendly sportswear, are helping companies stand out. These niche categories are carving out space in a market once dominated by a few big players. Driven by smaller brands that are responsive, targeted, and closely tuned to the gaps left by mass-market competitors, The result is an increased Sportswear Industry share in India.

Technological Innovations and the Growth of E-Commerce

Advancements in textile engineering, sustainability, and consumer-focused retail are reshaping India’s fitness apparel segment. Brands are adopting sweat-resistant fabrics, heat-adaptive fibers, and lightweight materials that are breathable yet durable. These preferences are influencing product development cycles and reshaping what’s available both in stores and online. In response, newer labels are building their entire brand around sustainability. Larger players are launching green sub-lines or transitioning parts of their catalog toward cleaner sourcing. These shifts have helped expand the sportswear market size in India, especially as comfort and flexibility become deciding factors for buyers. Modern consumers aren’t only focused on performance, they want clothing that suits both their workouts and their post-exercise routines. Brands have responded with design-forward collections that blend function with everyday appeal. A major factor behind this shift is the growing attention to environmental impact. Many consumers, especially millennials and Gen Z, are seeking out eco-conscious alternatives, be it recycled polyester, low-waste manufacturing, or biodegradable packaging practices. As a result, the sportswear market share in India is increasingly shaped by companies that can balance price, purpose, and performance.

Digital sales channels have transformed access. Buyers in tier-2 and tier-3 towns are using smartphones to research fitness gear, compare prices, and read influencer reviews before making purchases. E-commerce platforms, with their vast product range and flexible payment options, are drawing in more customers every month. AI-based product recommendations, user-generated styling tips, app-only discounts, and cash-on-delivery incentives have helped build a more personalized shopping experience. This accessibility has led to noticeable sportswear market growth in India, with many new entrants to fitness culture buying their first pair of workout shoes or gym tights online rather than in physical stores. The shift has also benefited smaller cities, where physical outlets are limited and digital channels are often the only option for buyers. Influencers, fitness creators, and health apps are guiding these first-time shoppers with style suggestions, workout tips, and gear reviews, helping build early brand loyalty and improving consumer confidence in product choices. Many of these new customers go on to make repeat purchases as their fitness journey progresses, creating long-term value for brands and increasing their retention metrics.

The sportswear industry in India is responding by segmenting product lines for everything from yoga and HIIT to marathon training and home-based strength programs. Brands are also adjusting sizing for Indian body types, offering better fit options, and expanding their physical reach with franchise stores, experience centers, and pop-ups in regional markets. Partnerships with athletes, local sports clubs, and event sponsorships have become standard marketing playbooks. Meanwhile, influencer-driven campaigns are helping new brands gain visibility with a younger audience. Direct-to-consumer brands are releasing limited collections, driving hype and urgency through scarcity tactics and early access drops. As this shift continues, the sportswear industry size in India is expected to grow steadily across the coming years, with growth not just in urban metros but also in emerging fitness hubs.

India Sportswear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product, distribution channel, and end user.

Product Insights:

• Shoes
• Clothes

The report has provided a detailed breakup and analysis of the market based on the product. This includes shoes and clothes.

Distribution Channel Insights:

• Online Stores
• Retail Stores

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online stores and retail stores.

End User Insights:

• Men
• Women
• Kids

The report has provided a detailed breakup and analysis of the market based on the end user. This includes men, women, and kids.

Regional Insights:

• North India
• West and Central India
• South India
• East and Northeast India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East and Northeast India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Latest News and Developments:

• In June 2025, ASICS announced plans to increase local production in India from 30% to 40% to comply with government regulations mandating quality certifications for imported footwear. The company, which generated INR 4.28 Billion (USD 49.7 Million) in revenue in FY 2024–25 with a 35–37% projected growth, aims to open its first brand-owned store in India and expand by three new franchise stores per month. This move positions ASICS to compete more effectively in a domestic sportswear market expected to double to USD 58 Billion by 2030.
• In June 2025, Aeractive launched as a new Indian performance wear brand focused on high-intensity training, recovery, and everyday movement, targeting India’s growing activewear market. Its debut collection, entirely manufactured in-house, includes apparel for men and women featuring proprietary fabrics like AerMod, AerFlow, AerLuxe, and AerBrush, designed for breathability, moisture control, and stretch. By combining technical innovation with a minimalist design ethos, Aeractive aims to offer locally made, premium activewear tailored to the Indian climate.
• In September 2024, Brandman Retail Ltd entered a distribution agreement with Swiss sportswear brand On to bring its previous-season bestsellers to the Indian market. The partnership will make On’s premium running shoes and apparel available through Brandman's retail and e-commerce platforms, focusing on limited editions and sustainable retail practices. This marks On’s formal entry into India’s growing sportswear segment, expanding access to performance-driven products for Indian consumers and athletes.
• In March 2024, TechnoSport announced its goal to capture 10% of India’s activewear market within five years and reach revenue of INR 1,000 Crore (USD 116.2 Million). The company sold 12 million garments in FY 2023 and expects this to grow to 15 Million in FY 2024, supported by a new manufacturing facility in Tamil Nadu with a planned investment of INR 150 Crore (USD 17.4 Million) and 5,000 new jobs. TechnoSport also plans international expansion and offline retail growth through exclusive outlets and franchise operations.

India Sportswear Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India sportswear market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India sportswear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India sportswear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.