The India stevia market size reached USD 73.70 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 133.20 Million by 2033, exhibiting a growth rate (CAGR) of 6.10% during 2025-2033. The market is driven by rising health consciousness, increasing diabetes and obesity rates, and demand for natural, low-calorie sweeteners. Government support, FSSAI approvals, and clean-label trends further improve adoption. Expanding product offerings in food, beverages, and pharmaceuticals, along with e-commerce growth, are key factors propelling the India stevia market growth.
Report Attribute
|
Key Statistics
|
---|---|
Base Year
|
2024
|
Forecast Years
|
2025-2033
|
Historical Years
|
2019-2024
|
Market Size in 2024 | USD 73.70 Million |
Market Forecast in 2033 | USD 133.20 Million |
Market Growth Rate (2025-2033) | 6.10% |
Increasing Demand for Natural Sweeteners in India
The rising demand for natural sweeteners is significantly expanding the India stevia market share. As consumers become more health-conscious, there is a growing preference for sugar alternatives that are low-calorie and do not spike blood sugar levels. Stevia, derived from the leaves of the Stevia rebaudiana plant, is gaining popularity as a zero-calorie, plant-based sweetener. This trend is further fueled by the increasing prevalence of diabetes and obesity in India, prompting individuals to adopt healthier lifestyles. The World Diabetes Day 2024 was observed under the theme "Breaking Barriers, Bridging Gaps," as making diabetes care more accessible was the need of the hour. According to a latest study, India is home to an estimated 10.1 crore (around 101 million) cases of diabetes. Reacting to the epidemic, the Indian government has opened over 6,200 health centers where, as part of an NP-NCD (National Programme for Prevention and Control of Cancer, Diabetes, Cardiovascular Disease, and Stroke), diabetes screening and prevention are performed with lifestyle modifications and affordable insulin access. With increasing diabetes awareness and rising demand for natural sugar substitutes, including stevia, the market in India is set for significant growth. Additionally, the food and beverage industry is incorporating stevia into products including beverages, dairy, and confectionery to cater to this demand. Government initiatives promoting healthier eating habits and the FSSAI’s approval of stevia as a food additive have also contributed to its market expansion. With the shift towards clean-label and natural products, stevia is poised to become a key player in India’s sweetener market.
Expansion of Stevia-Based Product Offerings
The rise in product innovations and diversification is creating a positive India stevia market outlook. Manufacturers are introducing stevia in various forms, such as liquid extracts, powders, and tablets, to meet diverse consumer needs. The growing popularity of stevia in the food and beverage sector has led to its inclusion in products, including health drinks, baked goods, and snacks. On 7th August 2024, ORSL launched a range of hydration products in India under the name Advanz Care, including ORSL® Rehydrate+, a low-calorie beverage sweetened with stevia, which caters to the needs of diabetics and the elderly. With demand for sugar-free beverages continuing to rise, the launch of ORSL marks the immense potential within India's stevia market. Moreover, the pharmaceutical industry is leveraging stevia’s natural properties to develop sugar-free medications and supplements. E-commerce platforms are also playing a pivotal role in making stevia-based products accessible to a wider audience, especially in urban areas. As consumer awareness about the benefits of stevia increases, companies are investing in marketing campaigns to highlight its natural origin and health advantages. This trend is expected to drive further growth in the Indian stevia market, making it a competitive segment in the global sweetener industry.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on extract type and end use.
Extract Type Insights:
The report has provided a detailed breakup and analysis of the market based on the extract type. This includes powder, liquid, and leaf.
End Use Insights:
A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes beverages, food products, table top sweeteners, pharmaceuticals, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
---|---|
Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
|
Extract Types Covered | Powder, Liquid, Leaf |
End Uses Covered | Beverages, Food Products, Table Top Sweeteners, Pharmaceuticals, Others |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: