India Toys and Games Market

India Toys and Games Market Overview:

The India toys and games market size reached USD 3.90 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.71 Billion by ​2033​, exhibiting a growth rate (CAGR) of 4.40% during 2025-2033. The India toys and games market share is propelled by growing disposable incomes, rising urbanization, and rising demand for learning-based toys. The trend towards online retailing, enlarging e-commerce platforms, and the power of social media are also key market drivers. The increasing middle-class population also encourages higher entertainment spending.

India Toys and Games Market Trends:

Rise of Educational and STEM Toys

The India toys and games market growth is facilitated by increased demand for learning and STEM toys. Parents have become more aware of their kids' needs during development and have turned towards learning, creative, and brain skills-promoting toys. Educational toys such as puzzles, blocks, and science sets are increasingly on demand because they aid early learning and foster problem-solving capabilities. This is also spurred by the increased use of online learning and integration of technology into classrooms. The demand is being met by brands through the introduction of innovative products that combine play with learning. Educational toys are also in keeping with India's efforts to enhance the quality of education, making them extremely desirable. With the emphasis on STEM education increasing, these toys are viewed as a means to encourage future scientists, engineers, and innovators in the nation.

For instance, Funskool India has launched well-known history and heritage items such as fable-oriented and historical puzzle collections like Vikram & Vetal, Rani Jhansi, Ashoka, and Tenali Raman, along with licensed Chota Bheem merchandise. Reports indicate that toys related to science, technology, engineering, arts, and math, DIY fashion for kids, and kidult (adults who enjoy buying children’s products) items are becoming increasingly popular, as these categories provide a distinct, enjoyable experience for both children and adults.

Shift to Online Shopping and E-Commerce Growth

The expansion of e-commerce is significantly reshaping the India toys and games market outlook. With the increasing penetration of the internet and smartphones, online shopping has become the preferred way to buy toys for many consumers. E-commerce platforms like Amazon, Flipkart, and dedicated toy stores are making a wide variety of products accessible to customers in urban and rural areas alike. Online shopping offers convenience, better price comparisons, and doorstep delivery, making it a favorable option for busy parents. For example, Funskool currently derives approximately 25% of its revenue from e-commerce sites and possesses a "highly notable export enterprise in addition to the OEM work it conducts for international firms. Additionally, the growth of digital marketing and targeted advertisements has boosted awareness of different toy brands, attracting more buyers. The expansion of online platforms has also facilitated the entry of global toy brands into India, diversifying the available product range. With the trend toward digitalization and growing trust in online shopping, e-commerce will continue to drive the market’s growth in the coming years.

India Toys and Games Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Plush Toys
• Infant/ Preschool Toys
• Activity Toys
• Dolls
• Games and Puzzles
• Ride-Ons
• Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes plush toys, infant/preschool toys, activity toys, dolls, games and puzzles, ride-ons, others.

Distribution Channel Insights:

• Specialty Stores
• Supermarkets and Hypermarkets
• Departmental Stores
• Online Stores
• General Stores

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes specialty stores, supermarkets and hypermarkets, departmental stores, online stores, and general stores.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Toys and Games Market News:

• In December 2024, Funskool India, a prominent player in toy production, introduced more than 25 new toys and games for the festive season, designed for children aged 8 months and older. The latest collection combines a variety of captivating toys from well-known in-house brands like Giggles, Handycrafts, Play & Learn Puzzles, and FunDough, along with items from internationally celebrated brands such as IMC Toys and Spin Master.
• In February 2025, to bolster India’s electronic toy sector, the Ministry of Electronics and Information Technology (MeitY) has formed a strategic partnership between the Centre for Development of Advanced Computing (CDAC)-Noida and the LEGO Group. This partnership was formally recognized by the signing of a Letter of Intent (LoI) as part of the initiative 'Development of Electronics and IT-based Control and Automation Solutions for Consumer Electronic Goods (Toy Industry).'

India Toys and Games Market Report Coverage:

Key Questions Answered in This Report:

• How has the India toys and games market performed so far and how will it perform in the coming years?
• What is the breakup of the India toys and games market on the basis of product type?
• What is the breakup of the India toys and games market on the basis of distribution channel?
• What is the breakup of the India toys and games market on the basis of region?
• What are the various stages in the value chain of the India toys and games market? 
• What are the key driving factors and challenges in the India toys and games market?
• What is the structure of the India toys and games market and who are the key players?
• What is the degree of competition in the India toys and games market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India toys and games market from 2019-2033​.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India toys and games market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India toys and games industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.