The India travel technology market size reached USD 374.50 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 745.58 Million by 2033, exhibiting a growth rate (CAGR) of 7.32% during 2025-2033. The market is expanding due to rising digital adoption, AI-driven personalization, and increasing use of contactless payments. Growth in online travel platforms, smart booking solutions, and seamless mobility integration is driving market demand across the country.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 374.50 Million |
Market Forecast in 2033 | USD 745.58 Million |
Market Growth Rate (2025-2033) | 7.32% |
Rise of AI-Powered Travel Assistants
AI-powered travel assistants are revolutionizing the way travelers plan and manage their journeys by offering real-time customer support, personalized itinerary suggestions and seamless booking experiences. The increasing adoption of AI-driven chatbots and virtual assistants is a major factor driving India travel technology market growth as companies enhance customer engagement through automation. Leading travel companies are investing in AI-driven platforms to enhance customer convenience and streamline the booking process. For instance, in August 2024, Thomas Cook India and SOTC Travel launched an AI-powered platform to simplify customized holiday planning. Initially available to sellers it will be later accessible to customers via websites. The platform promises personalized itineraries and booking within 10 minutes enhancing the travel planning experience. These assistants use machine learning to analyze traveler preferences, provide predictive recommendations and assist with dynamic pricing. Integration with voice assistants and messaging platforms further improves accessibility making travel planning more efficient. AI is also streamlining post-booking support with instant ticket modifications, refund processing and real-time travel updates. Additionally, sentiment analysis and predictive analytics are helping businesses tailor experiences to customer expectations. As AI continues to advance its role in automating and enhancing the travel experience is set to expand strengthening the India travel technology market outlook.
Expansion of Contactless and Digital Payments
The adoption of contactless and digital payments is transforming the travel industry by providing secure, fast and seamless transactions. Unified Payments Interface (UPI), e-wallets and blockchain-based solutions are reducing dependence on cash and traditional banking methods enhancing convenience for both domestic and international travelers. According to the report published by the Press Information Bureau, in October 2024, UPI processed 16.58 billion transactions worth ₹23.49 Lakh Crores, reflecting a 45% year-on-year increase. Launched in 2016 UPI facilitates seamless payments via 632 connected banks driving India's cashless economy. Digital payment integration across online travel agencies (OTAs), airline bookings, hotels and transportation services is improving transaction efficiency and reducing fraud risks. The rise of Near Field Communication (NFC) technology in smart cards and mobile wallets further accelerates the adoption of tap-and-go payments at airports, metro stations and tourist attractions. Travel companies are leveraging fintech partnerships to expand their digital payment capabilities making transactions more user-friendly. As India moves toward a cashless economy digital payment solutions are playing a crucial role in shaping the travel ecosystem, strengthening India travel technology market share.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type and application.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes airline and hospitality it solutions and global distribution system.
Application Insights:
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes travel industry, tourism industry and hospitality industry.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Airline and Hospitality IT Solutions, Global Distribution System |
Applications Covered | Travel Industry, Tourism Industry, Hospitality Industry |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: