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Infrastructure Developments Creating Huge Opportunities For the Indian Advertising Industry

Published on Jun 10, 2015

IMARC Group, one of the world’s leading research and advisory firms, expects Infrastructure development in India to provide huge growth opportunities for the advertising industry. Findings from its latest report entitled “Indian Advertising Market Report & Forecast (2012-2016)” suggests that improvements in public and private transport services have already provided branding opportunities by creative utilization of spaces at airports, radio cabs, subways, metro rail, highways, toll bridges, bus queue shelters, buses, trains, etc.

The report finds that the growth in infrastructure is not limited to central government initiatives only. For bringing in improvements in public infrastructure without putting much burden on public exchequer, several state governments are partnering with private players to invest in infrastructure projects in return for long-term media contracts to use the infrastructure for advertising.  Even though larger spends are taking place in metros and bigger towns, proposed massive infrastructure developments in Tier II and Tier III cities is expected to create huge opportunities for the advertising industry in these cities as well. The report, which has provided a comprehensive analysis on the Indian advertising industry, expects the total revenues in this sector to grow at a CAGR of more than 12% during 2013-2016.

IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016” provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.

IMARC Group North America
Phone: +1-631-791-1145

IMARC Group Europe, Middle East & Africa
Phone: +44-702-409-7331

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