The latest report by IMARC Group, titled “India Baby Food and Infant Formula Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027,” finds that the India baby food and infant formula market is expected to exhibit a CAGR of 6% during the forecast period (2022-2027). Baby food and infant formula are easy to consume food products manufactured by blending vegetables, fruits, and cereals for infants and toddlers. It contains various nutrients, such as calcium, magnesium, zinc, iron, essential minerals and fatty acids, that assist in the overall development and nourishment of babies. It is also considered to be an ideal substitute for breast milk. Moreover, as infants lack teeth for chewing, these products act as the primary source of nutrition. Nowadays, parents are widely adopting baby food and infant formula in India owing to the convenience and enhanced nutrition offered by these products.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.??
India Baby Food and Infant Formula Market Trends:
The market is primarily driven by the rising parental concerns regarding child nutrition and the optimal development of babies. Nowadays, parents are widely opting for packaged baby formula to provide additional supplements and increase the immunity and health of infants and young children. In addition, the market is further propelled by the increasing female working population and the rising disposable incomes of individuals in India. Apart from this, various product innovations, such as the introduction of organic, premium, minimally processed, and ready to eat (RTE) baby food and infant formula manufactured using natural ingredients and without any added preservatives and chemicals, are also contributing to the market growth. Furthermore, easy product availability on e-commerce platforms, rapid urbanization, aggressive promotional strategies adopted by the leading players, and the rising awareness regarding various health benefits provided by baby food are some of the other factors creating a positive market outlook across the country.
- Based on the type, the market has been segmented into milk formula, dried baby food, prepared baby food, and others.
- On the basis of the distribution channel, the market has been classified into supermarkets and hypermarkets, pharmacies, convenience stores, and others.
- On the geographical front, the market has been divided into North India, West and Central India, South India, and East India.
- The competitive landscape of the market has been examined in the report, along with the profiles of key players operating in the industry.
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