India Baby Food and Infant Formula to Reach US$ 8.1 Billion by 2028, Propelled by the Increasing Consciousness Regarding Child Nutrition

August 16, 2023 | Food & Beverages

According to the latest report by IMARC Group titled, “India Baby Food and Infant Formula Market by Type (Milk Formula, Dried Baby Food, Prepared Baby Food, and Others), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, and Others), and Region 2023-2028”, the India baby food and infant formula market size reached US$ 5.4 Billion in 2022. Baby food and infant formula are specially designed food products for infants and toddlers, typically aged between four months and two years. Baby food includes pureed fruits and vegetables, cereals, meat, and dairy products, typically sold in jars, pouches or dry mixes. They are made to be easily digestible for babies who are transitioning from breast milk or formula to solid food. They come in various textures, from smooth purees for younger babies to chunkier meals for toddlers. Many baby foods are fortified with essential vitamins and minerals, like iron, for additional nutritional support. Infant formula, on the other hand, is a manufactured food designed to feed babies under 12 months of age. It is a suitable alternative when breastfeeding is not possible, and is often based on cow's milk, but significantly modified to resemble breast milk as closely as possible. Specialized formulas are also available to cater to various dietary needs and health concerns, such as lactose intolerance, reflux, or allergies. Infant formulas are usually sold in powder, concentrated liquid, or ready-to-use formats, offering flexibility and convenience to caregivers. Both baby food and infant formula are subject to strict safety and nutritional regulations to ensure they meet the specific dietary needs of this age group.

India Baby Food and Infant Formula Market Trends:           

The increasing urbanization and shifting lifestyle trends in India are fueling a robust demand for baby food and infant formula products. In addition to this, the expansion of women workforce has made a growing need for convenient and nutritious alternatives to traditional home-made baby food. Moreover, the rising awareness about the benefits of early nutrition for a child's development is driving the market growth. Besides this, the increasing incorporation of natural and organic ingredients in baby food is facilitating the demand for these products, thereby contributing to the market growth. The increasing disposable income, particularly in emerging urban centers, is making these higher-quality offerings more accessible to a broader population, further propelling the market growth. Alongside, the rapid digital transformation across sectors is leading to an expansion of e-commerce platforms, which require a diverse range of baby food and infant formula products for online retail, thereby boosting the market growth. This digital presence provides an avenue for both domestic and international brands to reach a larger customer base. The trend towards personalized and premium care products is also spurring the demand for specialized and innovative baby food and infant formula, stimulating the market growth. Furthermore, government initiatives promoting child health and nutrition are significantly contributing to the baby food and infant formula market. Other factors, such as regulatory policies supporting local industries, the widespread availability of raw materials, and the rapidly growing population, are further driving the baby food and infant formula market growth across India. Looking forward, IMARC Group expects the market to reach US$ 8.1 Billion by 2028, exhibiting a growth rate (CAGR) of 5.7% during 2023-2028.

Market Summary:

  • Based on the type, the market has been segmented into milk formula, dried baby food, prepared baby food, and others. Presently, milk formula holds the largest share across India.
  • On the basis of the distribution channel, the market has been classified into supermarkets and hypermarkets, pharmacies, convenience stores, and others. At present, supermarkets and hypermarkets are dominating the market across India.
  • On the geographical front, the market has been divided into North India, West and Central India, South India, and East India. Currently, South India is dominating the market.
  • The competitive landscape of the market has been examined in the report, along with the profiles of key players operating in the industry.

Report Scope:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Billion
Segment Coverage Type, Distribution Channel, Region
Region Covered North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
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India Baby Food and Infant Formula to Reach US$ 8.1 Billion by 2028, Propelled by the Increasing Consciousness Regarding Child Nutrition
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