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*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

India Milkshake Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

The Indian milkshake market witnessed double-digit growth during 2014-2019. The market is currently being driven by numerous factors such as a large young population, changing lifestyles, convenience, value addition, health consciousness, etc.

One of the key consumer segments that is driving this market is the young and well-to-do income class. Income levels in India have been increasing continuously over the last few decades significantly increasing the purchasing power of consumers. Apart from increasing income levels, more than 50% of India’s total population is below the age of 25 years, further catalyzing the growth of the market. Moreover, with increasing urbanization and sedentary lifestyles, the ready to drink milkshake segment represents a very convenient option for consumers as there are no hassles to boil, add external ingredients or serve this milk. Additionally, the advent of single-serve, resealable plastic bottles or tetra packs have made this category of milk more convenient for consumers to drink and easier for distributors to ship. The Milkshake market in India is also driven by an increasing trend of Indian consumers shifting towards the health and wellness segment with a rising number of consumers shifting from carbonated drinks to healthier alternatives such as dairy products. Looking forward, the Indian milkshake market is expected to continue its exhibit strong growth during the next five years.

Report Scope:

  • Historical Market Trends
     
  • Market Breakup by State
    • Karnataka
    • Maharashtra
    • Tamil Nadu
    • Delhi
    • Gujarat
    • Andhra Pradesh and Telangana
    • Uttar Pradesh
    • West Bengal
    • Kerala
    • Haryana
    • Punjab
    • Rajasthan
    • Madhya Pradesh
    • Bihar
    • Orissa
    • Others
       
  • Market Breakup by Flavour
    • Vanilla
    • Strawberry
    • Chocolate
    • Banana
    • Others
       
  • Market Breakup by Packaging
    • Bottles
    • Pouches
    • Cartons
    • Others
       
  • Market Breakup by Distribution Channel
    • Supermarket and Hypermarkets
    • Convenience Stores
    • Milk Parlours
    • Online Stores
    • Others
       
  • Value Chain Analysis
  • Key Drivers and Challenges
  • Porters Five Forces Analysis
  • Government Regulations
  • Competitive Landscape
    • Competitive Structure
    • Key Player Profiles
    • CavinKare
    • Mother Dairy
    • GCMMF
    • KMF
    • Hershey


Key Questions Answered in This Report:

  • How has the Indian milkshake market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the Indian milkshake industry?
  • What has been the impact of COVID-19 on the Indian milkshake market?
  • What is the breakup of the Indian milkshake market on the basis of flavour?
  • What is the breakup of the Indian milkshake market on the basis of packaging type?
  • What is the breakup of the Indian milkshake market on the basis of distribution channel?
  • What are the various stages in the value chain of the Indian milkshake industry?
  • What are the key driving factors and challenges in the Indian milkshake industry?
  • What is the structure of the Indian milkshake industry and who are the key players?
  • What is the degree of competition in the Indian milkshake industry?
  • What are the profit margins in the Indian milkshake industry?
     

Report Coverage:

  • Base Year Considered: 2019
  • Historical Data Coverage: 2014-2019
  • Market Forecast: 2020-2025
  • Currency: US$
  • Geography Covered: India
  • Segments Covered: flavour, packaging, distribution and region
     

This report provides a deep insight into the Indian milkshake market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for milkshake manufacturers, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian milkshake market in any manner.

Report Customization: Although IMARC has tried to cover everything in the milkshake market landscape, we believe that every stakeholder may have their own specific needs. In view of this, we provide up to 20-man hours of free customization for this report.

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Indian Dairy Industry
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Organised and Unorganised Segment
    5.4    Milk Production and Consumption Trends
        5.4.1 Current and Historical Trends
        5.4.2 Production and Consumption Forecast
    5.5    Milk Production by State
    5.6    Milk Production by Cattle
    5.7    Market Breakup by Region 
    5.8    Market Forecast 
6  Indian Milkshake Industry
    6.1    Market Overview
    6.2    Market Performance
        6.2.1 Volume Trends
        6.2.2 Value Trends
    6.3    Impact of COVID-19
    6.4    Price Trends
    6.5    Market Breakup by Region
    6.6    Market Breakup by Flavor
    6.7    Market Breakup by Packaging
    6.8    Market Breakup by Distribution Channel
    6.9    Market Forecast
    6.10    SWOT Analysis
        6.10.1    Overview
        6.10.2    Strengths
        6.10.3    Weaknesses
        6.10.4    Opportunities
        6.10.5    Threats
    6.11    Value Chain Analysis
    6.12    Porter’s Five Forces Analysis
        6.12.1    Overview
        6.12.2    Bargaining Power of Buyers
        6.12.3    Bargaining Power of Supplier
        6.12.4    Degree of Competition
        6.12.5    Threat of New Entrants
        6.12.6    Threat of Substitutes
    6.13    Key Success Factors and Risk Factors
7   Market Breakup by Flavor
    7.1    Vanilla
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Strawberry
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Chocolate
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Banana
        7.4.1    Market Trends
        7.4.2    Market Forecast
    7.5    Others
        7.5.1    Market Trends
        7.5.2    Market Forecast
8   Market Breakup by Packaging
    8.1    Bottles
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Pouches
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Cartons 
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Others
        8.4.1    Market Trends
        8.4.2    Market Forecast
9   Market Breakup by Distribution Channel
    9.1    Supermarkets and Hypermarkets
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Convenience Stores
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Milk Parlors
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Online Stores
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Others
        9.5.1    Market Trends
        9.5.2    Market Forecast
10    Performance of Key Regions
    10.1    Karnataka
    10.2    Maharashtra
    10.3    Tamil Nadu
    10.4    Delhi
    10.5    Gujarat
    10.6    Andhra Pradesh and Telangana
    10.7    Uttar Pradesh
    10.8    West Bengal
    10.9    Kerala
    10.10   Haryana
    10.11   Punjab
    10.12   Rajasthan
    10.13   Madhya Pradesh
    10.14   Bihar
    10.15   Orissa
    10.16   Others
11    Competitive Landscape
    11.1    Competitive Structure
    11.2    Market Share of Key Players
12   Key Player Profiles
        12.1    GCMMF
        12.2    KMF
        12.3    Mother Dairy
        12.4   CavinKare
        12.5   Hershey


List of Figures

Figure 1: India: Dairy Market: Major Drivers and Challenges
Figure 2: India: Dairy Market (in Billion INR), 2014-2019
Figure 3: India: Dairy Market: Breakup by Segment (in %), 2019
Figure 4: India: Dairy Market: Total Milk Production (in Million Metric Tons), 2014-15 - 2019-20
Figure 5: India: Dairy Market: Total Milk Consumption (in Million Metric Tons), 2014-15 - 2019-20
Figure 6: India: Dairy Market: Total Milk Production Forecast (in Million Metric Tons), 2020-21 – 2025-26
Figure 7: India: Dairy Market: Total Milk Consumption Forecast (in Million Metric Tons), 2020-21 – 2025-26
Figure 8: India: Milk Utilisation Patterns
Figure 9: India: Dairy Market Forecast (in Billion INR), 2020-2025
Figure 10: India: Milkshake Market: Major Drivers and Challenges
Figure 11: India: Milkshake Market: Volume Trends (in Million Litres), 2014-2019
Figure 12: India: Milkshake Market: Value Trends (in Billion INR), 2014-2019
Figure 13: India: Milk Market: Procurement Prices (in INR/Litre), 2014-2019
Figure 14: India: Milkshake Market: Average Prices (in INR/Litre), 2014-2019
Figure 15: India: Milkshake Market: Breakup by Flavor (in %), 2019
Figure 16: India: Milkshake Market: Breakup by Packaging (in %), 2019
Figure 17: India: Milkshake Market: Breakup by Distribution Channel (in %), 2019
Figure 18: India: Milkshake Market: Breakup by Region (in %), 2019
Figure 19: India: Milkshake Market Forecast: Volume Trends (in Million Litres), 2020-2025 
Figure 20: India: Milkshake Market Forecast: Value Trends (in Billion INR), 2020-2025
Figure 21: India: Milkshake Industry: SWOT Analysis
Figure 22: India: Milkshake Industry: Value Chain Analysis
Figure 23: India: Milkshake Industry: Porter’s Five Forces Analysis
Figure 24: India: Milkshake Market (Vanilla): Volume Trends (in Million Litres), 2014 & 2019
Figure 25: India: Milkshake Market Forecast (Vanilla): Volume Trends (in Million Litres), 2020-2025
Figure 26: India: Milkshake Market (Strawberry): Volume Trends (in Million Litres), 2014 & 2019
Figure 27: India: Milkshake Market Forecast (Strawberry): Volume Trends (in Million Litres), 2020-2025
Figure 28: India: Milkshake Market (Chocolate): Volume Trends (in Million Litres), 2014 & 2019
Figure 29: India: Milkshake Market Forecast (Chocolate): Volume Trends (in Million Litres), 2020-2025
Figure 30: India: Milkshake Market (Banana): Volume Trends (in Million Litres), 2014 & 2019
Figure 31: India: Milkshake Market Forecast (Banana): Volume Trends (in Million Litres), 2020-2025
Figure 32: India: Milkshake Market (Other Flavours): Volume Trends (in Million Litres), 2014 & 2019
Figure 33: India: Milkshake Market Forecast (Other Flavours): Volume Trends (in Million Litres), 2020-2025
Figure 34: India: Milkshake Market (Bottles): Volume Trends (in Million Litres), 2014 & 2019
Figure 35: India: Milkshake Market Forecast (Bottles): Volume Trends (in Million Litres), 2020-2025
Figure 36: India: Milkshake Market (Pouches): Volume Trends (in Million Litres), 2014 & 2019
Figure 37: India: Milkshake Market Forecast (Pouches): Volume Trends (in Million Litres), 2020-2025
Figure 38: India: Milkshake Market (Cartons): Volume Trends (in Million Litres), 2014 & 2019
Figure 39: India: Milkshake Market Forecast (Cartons): Volume Trends (in Million Litres), 2020-2025
Figure 40: India: Milkshake Market (Other Packaging Types): Volume Trends (in Million Litres), 2014 & 2019
Figure 41: India: Milkshake Market Forecast (Other Packaging Types): Volume Trends (in Million Litres), 2020-2025
Figure 42: India: Milkshake Market: Sales through Supermarkets and Hypermarkets (in Million Litres) 2014 & 2019
Figure 43: India: Milkshake Market Forecast: Sales through Supermarkets and Hypermarkets (in Million Litres), 2020-2025
Figure 44: India: Milkshake Market: Sales through Convenience Stores (in Million Litres), 2014 & 2019
Figure 45: India: Milkshake Market Forecast: Sales through Convenience Stores (in Million Litres), 2020-2025
Figure 46: India: Milkshake Market: Sales through Milk Parlours (in Million Litres), 2014 & 2019
Figure 47: India: Milkshake Market Forecast: Sales through Milk Parlours (in Million Litres), 2020-2025
Figure 48: India: Milkshake Market: Sales through Online Stores (in Million Litres), 2014 & 2019
Figure 49: India: Milkshake Market Forecast: Sales through Online Stores (in Million Litres), 2020-2025
Figure 50: India: Milkshake Market: Sales through Other Distribution Channels (in Million Litres), 2014 & 2019
Figure 51: India: Milkshake Market Forecast: Sales through Other Distribution Channels (in Million Litres), 2020-2025
Figure 52: Karnataka: Milkshake Market: Volume Trends (in Million Litres), 2014-2019
Figure 53: Karnataka: Milkshake Market: Value Trends (in Million INR), 2014-2019
Figure 54: Karnataka: Milkshake Market Forecast: Volume Trends (in Million Litres), 2020-2025
Figure 55: Karnataka: Milkshake Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 56: Maharashtra: Milkshake Market: Volume Trends (in Million Litres), 2014-2019
Figure 57: Maharashtra: Milkshake Market: Value Trends (in Million INR), 2014-2019
Figure 58: Maharashtra: Milkshake Market Forecast: Volume Trends (in Million Litres), 2020-2025
Figure 59: Maharashtra: Milkshake Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 60: Tamil Nadu: Milkshake Market: Volume Trends (in Million Litres), 2014-2019
Figure 61: Tamil Nadu: Milkshake Market: Value Trends (in Million INR), 2014-2019
Figure 62: Tamil Nadu: Milkshake Market Forecast: Volume Trends (in Million Litres), 2020-2025
Figure 63: Tamil Nadu: Milkshake Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 64: Delhi: Milkshake Market: Volume Trends (in Million Litres), 2014-2019
Figure 65: Delhi: Milkshake Market: Value Trends (in Million INR), 2014-2019
Figure 66: Delhi: Milkshake Market Forecast: Volume Trends (in Million Litres), 2020-2025
Figure 67: Delhi: Milkshake Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 68: Gujarat: Milkshake Market: Volume Trends (in Million Litres), 2014-2019
Figure 69: Gujarat: Milkshake Market: Value Trends (in Million INR), 2014-2019
Figure 70: Gujarat: Milkshake Market Forecast: Volume Trends (in Million Litres), 2020-2025
Figure 71: Gujarat: Milkshake Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 72: Andhra Pradesh and Telangana: Milkshake Market: Volume Trends (in Million Litres), 2014-2019
Figure 73: Andhra Pradesh and Telangana: Milkshake Market: Value Trends (in Million INR), 2014-2019
Figure 74: Andhra Pradesh and Telangana: Milkshake Market Forecast: Volume Trends (in Million Litres), 2020-2025
Figure 75: Andhra Pradesh and Telangana: Milkshake Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 76: Uttar Pradesh: Milkshake Market: Volume Trends (in Million Litres), 2014-2019
Figure 77: Uttar Pradesh: Milkshake Market: Value Trends (in Million INR), 2014-2019
Figure 78: Uttar Pradesh: Milkshake Market Forecast: Volume Trends (in Million Litres), 2020-2025
Figure 79: Uttar Pradesh: Milkshake Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 80: West Bengal: Milkshake Market: Volume Trends (in Million Litres), 2014-2019
Figure 81: West Bengal: Milkshake Market: Value Trends (in Million INR), 2014-2019
Figure 82: West Bengal: Milkshake Market Forecast: Volume Trends (in Million Litres), 2020-2025
Figure 83: West Bengal: Milkshake Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 84: Kerala: Milkshake Market: Volume Trends (in Million Litres), 2014-2019
Figure 85: Kerala: Milkshake Market: Value Trends (in Million INR), 2014-2019
Figure 86: Kerala: Milkshake Market Forecast: Volume Trends (in Million Litres), 2020-2025
Figure 87: Kerala: Milkshake Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 88: Haryana: Milkshake Market: Volume Trends (in Million Litres), 2014-2019
Figure 89: Haryana: Milkshake Market: Value Trends (in Million INR), 2014-2019
Figure 90: Haryana: Milkshake Market Forecast: Volume Trends (in Million Litres), 2020-2025
Figure 91: Haryana: Milkshake Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 92: Punjab: Milkshake Market: Volume Trends (in Million Litres), 2014-2019
Figure 93: Punjab: Milkshake Market: Value Trends (in Million INR), 2014-2019
Figure 94: Punjab: Milkshake Market Forecast: Volume Trends (in Million Litres), 2020-2025
Figure 95: Punjab: Milkshake Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 96: Rajasthan: Milkshake Market: Volume Trends (in Million Litres), 2014-2019
Figure 97: Rajasthan: Milkshake Market: Value Trends (in Million INR), 2014-2019
Figure 98: Rajasthan: Milkshake Market Forecast: Volume Trends (in Million Litres), 2020-2025
Figure 99: Rajasthan: Milkshake Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 100: Madhya Pradesh: Milkshake Market: Volume Trends (in Million Litres), 2014-2019
Figure 101: Madhya Pradesh: Milkshake Market: Value Trends (in Million INR), 2014-2019
Figure 102: Madhya Pradesh: Milkshake Market Forecast: Volume Trends (in Million Litres), 2020-2025
Figure 103: Madhya Pradesh: Milkshake Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 104: Bihar: Milkshake Market: Volume Trends (in Million Litres), 2014-2019
Figure 105: Bihar: Milkshake Market: Value Trends (in Million INR), 2014-2019
Figure 106: Bihar: Milkshake Market Forecast: Volume Trends (in Million Litres), 2020-2025
Figure 107: Bihar: Milkshake Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 108: Orissa: Milkshake Market: Volume Trends (in Million Litres), 2014-2019
Figure 109: Orissa: Milkshake Market: Value Trends (in Million INR), 2014-2019
Figure 110: Orissa: Milkshake Market Forecast: Volume Trends (in Million Litres), 2020-2025
Figure 111: Orissa: Milkshake Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 112: Others: Milkshake Market: Volume Trends (in Million Litres), 2014-2019
Figure 113: Others: Milkshake Market: Value Trends (in Million INR), 2014-2019
Figure 114: Others: Milkshake Market Forecast: Volume Trends (in Million Litres), 2020-2025
Figure 115: Others: Milkshake Market Forecast: Value Trends (in Million INR), 2020-2025


List of Tables

Table 1: India: Dairy Market: Key Industry Highlights, 2019 and 2025
Table 2: India: Dairy Market: Milk Production Breakup by State (in Million Litres), 2014-15 - 2019-20
Table 3: India: Dairy Market: Milk Production Breakup by Cattle (in Million Litres), 2014-15 - 2019-20
Table 4: India: Milkshake Market Forecast: Breakup by Flavour (in Million Litres), 2020-2025
Table 5: India: Milkshake Market Forecast: Breakup by Packaging (in Million Litres), 2020-2025
Table 6: India: Milkshake Market Forecast: Breakup by Distribution Channel (in Million Litres), 2020-2025
Table 7: India: Milkshake Market Forecast: Breakup by Region (in Million Litres), 2020-2025
Table 8: India: Milkshake Market: Competitive Structure
Table 9: India: Milkshake Market: Key Players
 

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