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India Milkshake Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The Indian milkshake market is expected to grow at a CAGR of 25% during 2019-2024. The market is currently being driven by numerous factors such as a large young population, changing lifestyles, convenience, value addition, health consciousness, etc.

Indian Milkshake Market Report

One of the key consumer segments that is driving this market is the young and well-to-do income class. Income levels in India have been increasing continuously over the last few decades significantly increasing the purchasing power of consumers. Apart from increasing income levels, more than 50% of India’s total population is below the age of 25 years, further catalyzing the growth of the market. Moreover, with increasing urbanization and sedentary lifestyles, the ready to drink milkshake segment represents a very convenient option for consumers as there are no hassles to boil, add external ingredients or serve this milk. Additionally, the advent of single-serve, resealable plastic bottles or tetra packs have made this category of milk more convenient for consumers to drink and easier for distributors to ship. The Milkshake market in India is also driven by an increasing trend of Indian consumers shifting towards the health and wellness segment with a rising number of consumers shifting from carbonated drinks to healthier alternatives such as dairy products.

Report Scope:

  • Historical Market Trends
     
  • Market Breakup by State
    • Karnataka
    • Maharashtra
    • Tamil Nadu
    • Delhi
    • Gujarat
    • Andhra Pradesh and Telangana
    • Uttar Pradesh
    • West Bengal
    • Kerala
    • Haryana
    • Punjab
    • Rajasthan
    • Madhya Pradesh
    • Bihar
    • Orissa
    • Others
       
  • Market Breakup by Flavour
    • Vanilla
    • Strawberry
    • Chocolate
    • Banana
    • Others
       
  • Market Breakup by Packaging
    • Bottles
    • Pouches
    • Cartons
    • Others
       
  • Market Breakup by Distribution Channel
    • Supermarket and Hypermarkets
    • Convenience Stores
    • Milk Parlours
    • Online Stores
    • Others
       
  • Value Chain Analysis
  • Key Drivers and Challenges
  • Porters Five Forces Analysis
  • Government Regulations
  • Competitive Landscape
    • Competitive Structure
    • Key Player Profiles
    • CavinKare
    • Mother Dairy
    • GCMMF
    • KMF
    • Hershey


Key Questions Answered in This Report:

  • How has the Indian milkshake market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the Indian milkshake industry?
  • What is the breakup of the Indian milkshake market on the basis of flavour?
  • What is the breakup of the Indian milkshake market on the basis of packaging type?
  • What is the breakup of the Indian milkshake market on the basis of distribution channel?
  • What are the various stages in the value chain of the Indian milkshake industry?
  • What are the key driving factors and challenges in the Indian milkshake industry?
  • What is the structure of the Indian milkshake industry and who are the key players?
  • What is the degree of competition in the Indian milkshake industry?
  • What are the profit margins in the Indian milkshake industry?
     

Report Coverage:

  • Base Year Considered: 2018
  • Historical Data Coverage: 2013-2018
  • Market Forecast: 2019-2024
  • Currency: US$
  • Geography Covered: India
  • Segments Covered: flavour, packaging, distribution and region
     

This report provides a deep insight into the Indian milkshake market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for milkshake manufacturers, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian milkshake market in any manner.

Report Customization: Although IMARC has tried to cover everything in the milkshake market landscape, we believe that every stakeholder may have their own specific needs. In view of this, we provide up to 20-man hours of free customization for this report.

1    Preface
2    Research Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Indian Dairy Industry
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Organised and Unorganised Segment
    5.4    Milk Production and Consumption Trends
        5.4.1 Current and Historical Trends
        5.4.2 Production and Consumption Forecast
    5.5    Milk Production by State
    5.6    Milk Production by Cattle
    5.7    Milk Utilization Patterns in India
    5.8    Market Forecast
6       Indian Milkshake Industry
    6.1    Market Overview
    6.2    Market Performance
        6.2.1 Volume Trends
        6.2.2 Value Trends
    6.3    Price Trends
    6.4    Market Breakup by Region
    6.5    Market Breakup by Flavour
    6.6    Market Breakup by Packaging
    6.7    Market Breakup by Distribution Channel
    6.8    Market Forecast
    6.9    SWOT Analysis
        6.9.1    Overview
        6.9.2    Strengths
        6.9.3    Weaknesses
        6.9.4    Opportunities
        6.9.5    Threats
    6.10    Value Chain Analysis
    6.11    Porter’s Five Forces Analysis
        6.11.1    Overview
        6.11.2    Bargaining Power of Buyers
        6.11.3    Bargaining Power of Suppliers
        6.11.4    Degree of Competition
        6.11.5    Threat of New Entrants
        6.11.6    Threat of Substitutes
    6.12    Key Success Factors and Risk Factors
7   Market Breakup by Flavour
    7.1    Vanilla
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Strawberry
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Chocolate
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Banana
        7.4.1    Market Trends
        7.4.2    Market Forecast
    7.5    Others
        7.5.1    Market Trends
        7.5.2    Market Forecast
8   Market Breakup by Packaging
    8.1    Bottles
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Pouches
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Cartons 
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Others
        8.4.1    Market Trends
        8.4.2    Market Forecast
9   Market Breakup by Distribution Channel
    9.1    Supermarkets and Hypermarkets
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Convenience Stores
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Milk Parlours
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Online Stores
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Others
        9.5.1    Market Trends
        9.5.2    Market Forecast
10    Performance of Key Regions
    10.1    Karnataka
    10.2    Maharashtra
    10.3    Tamil Nadu
    10.4    Delhi
    10.5    Gujarat
    10.6    Andhra Pradesh and Telangana
    10.7    Uttar Pradesh
    10.8    West Bengal
    10.9    Kerala
    10.10   Haryana
    10.11   Punjab
    10.12   Rajasthan
    10.13   Madhya Pradesh
    10.14   Bihar
    10.15   Orissa
    10.16   Others
11    Competitive Landscape
    11.1    Competitive Structure
    11.2    Market Share of Key Players
12   Key Player Profiles
        12.1.1    GCMMF
        12.1.2    KMF
        12.1.3    Mother Dairy
        12.1.4    CavinKare
        12.1.5    Hershey

List of Figures

Figure 1: India: Dairy Market: Major Drivers and Challenges
Figure 2: India: Dairy Market (in Billion INR), 2011-2018
Figure 3: India: Dairy Market: Breakup by Segment (in %), 2018
Figure 4: India: Dairy Market: Total Milk Production (in Million Metric Tons), 2011-12 – 2018-19
Figure 5: India: Dairy Market: Total Milk Consumption (in Million Metric Tons), 2011-12 – 2018-19
Figure 6: India: Dairy Market: Total Milk Production Forecast (in Million Metric Tons), 2019-20 – 2024-25
Figure 7: India: Dairy Market: Total Milk Consumption Forecast (in Million Metric Tons), 2019-20 – 2024-25
Figure 8: India: Milk Utilisation Patterns
Figure 9: India: Dairy Market Forecast (in Billion INR), 2019-2024
Figure 10: India: Milkshake Market: Major Drivers and Challenges
Figure 11: India: Milkshake Market: Volume Trends (in Million Litres), 2011-2018
Figure 12: India: Milkshake Market: Value Trends (in Billion INR), 2011-2018
Figure 13: India: Milk Market: Procurement Prices (in INR/Litre), 2011-2018
Figure 14: India: Milkshake Market: Average Prices (in INR/Litre), 2011-2018
Figure 15: India: Milkshake Market: Breakup by Region (in %), 2018
Figure 16: India: Milkshake Market Forecast: Volume Trends (in Million Litres), 2019-2024 
Figure 17: India: Milkshake Market Forecast: Value Trends (in Billion INR), 2019-2024
Figure 18: India: Milkshake Industry: SWOT Analysis
Figure 19: India: Milkshake Industry: Value Chain Analysis
Figure 20: India: Milkshake Industry: Porter’s Five Forces Analysis
Figure 21: India: Milkshake Market (Vanilla): Volume Trends (in Million Litres), 2011 & 2018
Figure 22: India: Milkshake Market Forecast (Vanilla): Volume Trends (in Million Litres), 2019-2024
Figure 23: India: Milkshake Market (Strawberry): Volume Trends (in Million Litres), 2011 & 2018
Figure 24: India: Milkshake Market Forecast (Strawberry): Volume Trends (in Million Litres), 2019-2024
Figure 25: India: Milkshake Market (Chocolate): Volume Trends (in Million Litres), 2011 & 2018
Figure 26: India: Milkshake Market Forecast (Chocolate): Volume Trends (in Million Litres), 2019-2024
Figure 27: India: Milkshake Market (Banana): Volume Trends (in Million Litres), 2011 & 2018
Figure 28: India: Milkshake Market Forecast (Banana): Volume Trends (in Million Litres), 2019-2024
Figure 29: India: Milkshake Market (Other Flavours): Volume Trends (in Million Litres), 2011 & 2018
Figure 30: India: Milkshake Market Forecast (Other Flavours): Volume Trends (in Million Litres), 2019-2024
Figure 31: India: Milkshake Market (Bottles): Volume Trends (in Million Litres), 2011 & 2018
Figure 32: India: Milkshake Market Forecast (Bottles): Volume Trends (in Million Litres), 2019-2024
Figure 33: India: Milkshake Market (Pouches): Volume Trends (in Million Litres), 2011 & 2018
Figure 34: India: Milkshake Market Forecast (Pouches): Volume Trends (in Million Litres), 2019-2024
Figure 35: India: Milkshake Market (Cartons): Volume Trends (in Million Litres), 2011 & 2018
Figure 36: India: Milkshake Market Forecast (Cartons): Volume Trends (in Million Litres), 2019-2024
Figure 37: India: Milkshake Market (Other Packaging Types): Volume Trends (in Million Litres), 2011 & 2018
Figure 38: India: Milkshake Market Forecast (Other Packaging Types): Volume Trends (in Million Litres), 2019-2024
Figure 39: India: Milkshake Market: Sales through Supermarkets and Hypermarkets (in Million Litres) 2011 & 2018
Figure 40: India: Milkshake Market Forecast: Sales through Supermarkets and Hypermarkets (in Million Litres), 2019-2024
Figure 41: India: Milkshake Market: Sales through Convenience Stores (in Million Litres), 2011 & 2018
Figure 42: India: Milkshake Market Forecast: Sales through Convenience Stores (in Million Litres), 2019-2024
Figure 43: India: Milkshake Market: Sales through Milk Parlours (in Million Litres), 2011 & 2018
Figure 44: India: Milkshake Market Forecast: Sales through Milk Parlours (in Million Litres), 2019-2024
Figure 45: India: Milkshake Market: Sales through Online Stores (in Million Litres), 2011 & 2018
Figure 46: India: Milkshake Market Forecast: Sales through Online Stores (in Million Litres), 2019-2024
Figure 47: India: Milkshake Market: Sales through Other Distribution Channels (in Million Litres), 2011 & 2018
Figure 48: India: Milkshake Market Forecast: Sales through Other Distribution Channels (in Million Litres), 2019-2024
Figure 49: Karnataka: Milkshake Market: Volume Trends (in Million Litres), 2011-2018
Figure 50: Karnataka: Milkshake Market: Value Trends (in Million INR), 2011-2018
Figure 51: Karnataka: Milkshake Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 52: Karnataka: Milkshake Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 53: Maharashtra: Milkshake Market: Volume Trends (in Million Litres), 2011-2018
Figure 54: Maharashtra: Milkshake Market: Value Trends (in Million INR), 2011-2018
Figure 55: Maharashtra: Milkshake Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 56: Maharashtra: Milkshake Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 57: Tamil Nadu: Milkshake Market: Volume Trends (in Million Litres), 2011-2018
Figure 58: Tamil Nadu: Milkshake Market: Value Trends (in Million INR), 2011-2018
Figure 59: Tamil Nadu: Milkshake Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 60: Tamil Nadu: Milkshake Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 61: Delhi: Milkshake Market: Volume Trends (in Million Litres), 2011-2018
Figure 62: Delhi: Milkshake Market: Value Trends (in Million INR), 2011-2018
Figure 63: Delhi: Milkshake Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 64: Delhi: Milkshake Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 65: Gujarat: Milkshake Market: Volume Trends (in Million Litres), 2011-2018
Figure 66: Gujarat: Milkshake Market: Value Trends (in Million INR), 2011-2018
Figure 67: Gujarat: Milkshake Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 68: Gujarat: Milkshake Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 69: Andhra Pradesh and Telangana: Milkshake Market: Volume Trends (in Million Litres), 2011-2018
Figure 70: Andhra Pradesh and Telangana: Milkshake Market: Value Trends (in Million INR), 2011-2018
Figure 71: Andhra Pradesh and Telangana: Milkshake Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 72: Andhra Pradesh and Telangana: Milkshake Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 73: Uttar Pradesh: Milkshake Market: Volume Trends (in Million Litres), 2011-2018
Figure 74: Uttar Pradesh: Milkshake Market: Value Trends (in Million INR), 2011-2018
Figure 75: Uttar Pradesh: Milkshake Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 76: Uttar Pradesh: Milkshake Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 77: West Bengal: Milkshake Market: Volume Trends (in Million Litres), 2011-2018
Figure 78: West Bengal: Milkshake Market: Value Trends (in Million INR), 2011-2018
Figure 79: West Bengal: Milkshake Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 80: West Bengal: Milkshake Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 81: Kerala: Milkshake Market: Volume Trends (in Million Litres), 2011-2018
Figure 82: Kerala: Milkshake Market: Value Trends (in Million INR), 2011-2018
Figure 83: Kerala: Milkshake Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 84: Kerala: Milkshake Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 85: Haryana: Milkshake Market: Volume Trends (in Million Litres), 2011-2018
Figure 86: Haryana: Milkshake Market: Value Trends (in Million INR), 2011-2018
Figure 87: Haryana: Milkshake Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 88: Haryana: Milkshake Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 89: Punjab: Milkshake Market: Volume Trends (in Million Litres), 2011-2018
Figure 90: Punjab: Milkshake Market: Value Trends (in Million INR), 2011-2018
Figure 91: Punjab: Milkshake Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 92: Punjab: Milkshake Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 93: Rajasthan: Milkshake Market: Volume Trends (in Million Litres), 2011-2018
Figure 94: Rajasthan: Milkshake Market: Value Trends (in Million INR), 2011-2018
Figure 95: Rajasthan: Milkshake Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 96: Rajasthan: Milkshake Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 97: Madhya Pradesh: Milkshake Market: Volume Trends (in Million Litres), 2011-2018
Figure 98: Madhya Pradesh: Milkshake Market: Value Trends (in Million INR), 2011-2018
Figure 99: Madhya Pradesh: Milkshake Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 100: Madhya Pradesh: Milkshake Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 101: Bihar: Milkshake Market: Volume Trends (in Million Litres), 2011-2018
Figure 102: Bihar: Milkshake Market: Value Trends (in Million INR), 2011-2018
Figure 103: Bihar: Milkshake Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 104: Bihar: Milkshake Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 105: Orissa: Milkshake Market: Volume Trends (in Million Litres), 2011-2018
Figure 106: Orissa: Milkshake Market: Value Trends (in Million INR), 2011-2018
Figure 107: Orissa: Milkshake Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 108: Orissa: Milkshake Market Forecast: Value Trends (in Million INR), 2019-2024

List of Tables

Table 1: India: Dairy Market: Key Industry Highlights, 2018 and 2024
Table 2: India: Dairy Market: Milk Production Breakup by State (in Million Litres), 2011-12 - 2018-19
Table 3: India: Dairy Market: Milk Production Breakup by Cattle (in Million Litres), 2011-12 - 2018-19
Table 4: India: Milkshake Market Forecast: Breakup by Flavour (in Million Litres), 2019-2024
Table 5: India: Milkshake Market Forecast: Breakup by Packaging (in Million Litres), 2019-2024
Table 6: India: Milkshake Market Forecast: Breakup by Distribution Channel (in Million Litres), 2019-2024
Table 7: India: Milkshake Market Forecast: Breakup by Region (in Million Litres), 2019-2024
Table 8: India: Milkshake Market: Competitive Structure
Table 9: India: Milkshake Market: Key Players

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