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The Indian milkshake market exhibited strong growth during 2015-2020. Looking forward, the market is expected to grow at a CAGR of 25.3% during 2021-2026. The market is currently being driven by numerous factors such as a large young population, changing lifestyles, convenience, value addition, health consciousness, etc.
A milkshake is a cold and blended dairy-based beverage prepared using milk, ice-creams, flavoring syrups and sugars. It is available in a wide variety of flavors, such as vanilla, chocolate and strawberry. Various toppings, including sweetened dry cereal, toasted coconut, marshmallows, biscuits, fresh fruits, cinnamon, clove and dry cakes, are added to enhance the flavor of the beverage. Certain cafes and restaurants also offer savory variants prepared using olive oil, sesame seeds and sea salt. Thick milkshakes are usually prepared using commercial milkshake machines in professional kitchens, which have specialized settings for blending speed to adjust the consistency of the shake. They are commonly served in bottles, pouches and cartons.
India Milkshake Market Trends:
Significant growth in the food and beverage industry is one of the key factors creating a positive outlook for the market in the country. Moreover, increasing private label offerings across India is providing a thrust to the market growth. International milkshake brands are also establishing their franchise outlets in metropolitan cities for convenient product distribution. In line with this, changing lifestyles and dietary patterns of the consumers are also contributing to the market growth. With the increasing number of shopping malls and recreational centers, there is a shifting preference among consumers, especially millennials, from carbonated drinks toward milkshakes as a healthier alternative. Additionally, various product innovations, such as the launch of packaged milkshakes in novel flavors and ready-to-drink (RTD) travel-friendly packaging solutions, are acting as other growth-inducing factors. Product manufacturers are also developing milkshakes with natural and organic ingredients with no preservatives and artificial sugars to attract a wider consumer base. Other factors, including rapid urbanization, along with the increasing expenditure capacities of the consumers, are anticipated to drive the market toward growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the India milkshake market report, along with forecasts for growth at the country and state level from 2021-2026. Our report has categorized the market based on flavor, packaging and distribution channel.
Breakup by State
Breakup by Flavor
Breakup by Packaging
Breakup by Distribution Channel
Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
This report provides a deep insight into the Indian milkshake market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for milkshake manufacturers, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian milkshake market in any manner.
|Base Year of the Analysis||2020|
|Units||INR Billion, Million Litres|
|Segment Coverage||Flavor, Packaging, Distribution Channel, State|
|States Covered||Karnataka, Maharashtra, Tamil Nadu, Delhi, Gujarat, Andhra Pradesh and Telangana, Uttar Pradesh, West Bengal, Kerala, Haryana, Punjab, Rajasthan, Madhya Pradesh, Bihar, Orissa and Others|
|Companies Covered||CavinKare, Mother Dairy, GCMMF, KMF and Hershey|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 1999
Five User License: US$ 2999
Corporate License: US$ 3999
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
We expect the India milkshake market to exhibit a CAGR of 25.3% during 2021-2026.
The growing penetration of western food trends, along with the increasing demand for ready-to-drink (RTD) beverages, represent some of the key factors driving the India milkshake market.
Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across the country resulting in temporary shutdown of numerous cafes and quick-serve restaurants, thereby limiting the sales of milkshakes.
Based on the flavor, the India milkshake market can be divided into vanilla, strawberry, chocolate, banana, and others. Currently, chocolate represents the largest segment.
Based on the packaging, the India milkshake market has been segmented into bottles, pouches, cartons, and others. Among these, cartons exhibit a clear dominance in the market.
Based on the distribution channel, the India milkshake market can be bifurcated into supermarket and hypermarkets, convenience stores, milk parlors, online stores, and others. Currently, convenience stores account for majority of the total market share.
On a regional level, the market has been classified into Karnataka, Maharashtra, Tamil Nadu, Delhi, Gujarat, Andhra Pradesh and Telangana, Uttar Pradesh, West Bengal, Kerala, Haryana, Punjab, Rajasthan, Madhya Pradesh, Bihar, Orissa, and others, where Maharashtra currently dominates the India milkshake market.
Some of the major players in the India milkshake market include CavinKare, Mother Dairy, GCMMF, KMF, and Hershey.
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