The Indian milkshake market witnessed double-digit growth during 2014-2019. The market is currently being driven by numerous factors such as a large young population, changing lifestyles, convenience, value addition, health consciousness, etc.
One of the key consumer segments that is driving this market is the young and well-to-do income class. Income levels in India have been increasing continuously over the last few decades significantly increasing the purchasing power of consumers. Apart from increasing income levels, more than 50% of India’s total population is below the age of 25 years, further catalyzing the growth of the market. Moreover, with increasing urbanization and sedentary lifestyles, the ready to drink milkshake segment represents a very convenient option for consumers as there are no hassles to boil, add external ingredients or serve this milk. Additionally, the advent of single-serve, resealable plastic bottles or tetra packs have made this category of milk more convenient for consumers to drink and easier for distributors to ship. The Milkshake market in India is also driven by an increasing trend of Indian consumers shifting towards the health and wellness segment with a rising number of consumers shifting from carbonated drinks to healthier alternatives such as dairy products. Looking forward, the Indian milkshake market is expected to continue its exhibit strong growth during the next five years.
Key Questions Answered in This Report:
This report provides a deep insight into the Indian milkshake market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for milkshake manufacturers, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian milkshake market in any manner.
Report Customization: Although IMARC has tried to cover everything in the milkshake market landscape, we believe that every stakeholder may have their own specific needs. In view of this, we provide up to 20-man hours of free customization for this report.
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