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Pan Masala Market in India to Reach INR 53,081.51 Crore by 2027, Impelled by Introduction of Innovative Product Variants

Published on Jan 10, 2022

According to the latest report by IMARC Group, titled “Pan Masala Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the pan masala market in India reached a value of INR 41,821 Crore in 2021. Pan masala is a mixture of areca, slaked lime, cardamom, catechu, and other flavoring agents. It is consumed to remove the bad odor of the mouth and provide fresh breath. Nowadays, pan masala is available in various flavors catering to the tastes and preferences of consumers. Some common variants include ingredients such as sugar-coated fennel seeds, cardamom, saffron (Kesar), gulkand (sweet-preserved rose petals), and silver-coated betel nuts. In addition, it comes in attractive foil packets (sachets) and tins that can be stored and carried conveniently.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Indian Pan Masala Market Trends:

In recent years, the growing awareness among individuals regarding the harmful effects of tobacco products has escalated the demand for flavored or plain pan masala in India. Due to this, several manufactures are offering innovative product variants to enhance the flavor and expand their consumer base. In addition, they are introducing products in flexible, convenient, and cost-efficient packaging, such as pouches or sachets, that keep the product sealed.  This ensures longer shelf life while retaining the aromatic fragrance of the product. Besides this, numerous players are investing in aggressive promotional activities and celebrity endorsements to promote their products.  Looking forward, IMARC Group expects the market to reach a value of INR 53,081.51 Crore in 2027, exhibiting at a CAGR of 3.88% during the forecast period (2022-2027).

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