Pan Masala Market in India to Reach INR 53,672.3 Crore by 2028, Propelled by Rapid Product Innovations

November 23, 2022

According to the latest report by IMARC Group, titled “Pan Masala Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the Indian pan masala market size reached INR 43,410.2 Crore in 2022. Pan masala is a ready-made chewing alternative for traditional Paan, served as a mouth freshener after meals. It contains powdered lime, cardamom, mint leaves, betel nuts, coriander and fennel seeds, powdered sugar, flavoring agents, and perfuming materials. Pan masala is prepared with precise measurements to maintain a delicate balance of all ingredients that ensure optimum taste. It is widely consumed to freshen the breath, improve digestion post meals, and prevent an upset stomach. Pan masala provides a refreshing feeling, invigorates the tastebuds, and revitalizes the senses. It also contains stimulant herbs and spices that provide antibacterial properties and boost energy.

Indian Pan Masala Market Trends:

The rising product consumption post-meal as a traditional mouth freshener is one of the primary factors driving the market growth in India. Pan masala is widely consumed after heavy and spice-rich meals to prevent bad breath, improve digestion, and support dental hygiene and oral health. In addition, the increasing product demand due to the surging awareness among individuals regarding the harmful effects of tobacco-based products is acting as another growth-inducing factor. Apart from this, aggressive promotional campaigns by manufacturers through advertisements and celebrity endorsements that promote the product as a status symbol in society are positively influencing the market growth. Additionally, the introduction of innovative product variants with exotic flavors, such as chocolate, cardamom saffron, Gulkand, and silver-coated betel nuts, is propelling the market growth. In line with this, the launch of tobacco-free and herbal products rich in vitamins and antioxidants that provide a relaxing effect, aid in curing insomnia, reduce tobacco dependency, improve mood, and minimize adverse health impacts is favoring the market growth. Moreover, the introduction of innovative packaging solutions, such as resealable pouches that enhance consumer convenience and retain freshness over an extended period, is providing a thrust to the market growth. Other factors, including the rising expenditure capacity of consumers and easy product availability across various e-commerce platforms, are anticipated to drive the market growth. On account of the aforementioned factors, the market value is expected to reach INR 53,672.3 Crore by 2028, exhibiting a CAGR of 3.4% during 2023-2028.

Market Summary:

  • On the basis of the type, the market has been divided into pan masala with tobacco, plain, flavored, and others. Among these, pan masala with tobacco dominates the market.
  • Based on the price, the market has been bifurcated into premium and non-premium. At present, non-premium holds the largest market share.
  • On the basis of the packaging, the market has been classified into pouch, cans, and others. Among these, pouch accounts for majority of total market share.
  • On a regional basis, the market has been categorized into Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, Odisha, Jharkhand, Delhi, and others. Among these, Uttar Pradesh is leading the market.
  • The competitive landscape of the industry has also been examined along with the profile of the key players.  
     

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

IMARC Group
30 N Gould St, Ste 
Sheridan, WY (Wyoming) 82801 USA
Email: Sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800

Pan Masala Market in India to Reach INR 53,672.3 Crore by 2028, Propelled by Rapid Product Innovations
Select Licence Type



Benefits of Customization

Personalize This Research

Triangulate with your Data

Get Data as per your Format and Definition

Gain a Deeper Dive into a Specific Application, Geography, Customer or Competitor

Any level of Personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Bayer AH

It was indeed a great experience to work with IMARC on the assignment on Aqua market. The team had done a fantastic job in terms of what was expected, what was assured and what was the result… the report gave us many insights and market know how which allowed us to work on our strength and define exact strategies…

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More