According to the latest report by IMARC Group, titled “Pan Masala Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the Indian pan masala market size reached INR 43,410.2 Crore in 2022. Pan masala is a ready-made chewing alternative for traditional Paan, served as a mouth freshener after meals. It contains powdered lime, cardamom, mint leaves, betel nuts, coriander and fennel seeds, powdered sugar, flavoring agents, and perfuming materials. Pan masala is prepared with precise measurements to maintain a delicate balance of all ingredients that ensure optimum taste. It is widely consumed to freshen the breath, improve digestion post meals, and prevent an upset stomach. Pan masala provides a refreshing feeling, invigorates the tastebuds, and revitalizes the senses. It also contains stimulant herbs and spices that provide antibacterial properties and boost energy.
Indian Pan Masala Market Trends:
The rising product consumption post-meal as a traditional mouth freshener is one of the primary factors driving the market growth in India. Pan masala is widely consumed after heavy and spice-rich meals to prevent bad breath, improve digestion, and support dental hygiene and oral health. In addition, the increasing product demand due to the surging awareness among individuals regarding the harmful effects of tobacco-based products is acting as another growth-inducing factor. Apart from this, aggressive promotional campaigns by manufacturers through advertisements and celebrity endorsements that promote the product as a status symbol in society are positively influencing the market growth. Additionally, the introduction of innovative product variants with exotic flavors, such as chocolate, cardamom saffron, Gulkand, and silver-coated betel nuts, is propelling the market growth. In line with this, the launch of tobacco-free and herbal products rich in vitamins and antioxidants that provide a relaxing effect, aid in curing insomnia, reduce tobacco dependency, improve mood, and minimize adverse health impacts is favoring the market growth. Moreover, the introduction of innovative packaging solutions, such as resealable pouches that enhance consumer convenience and retain freshness over an extended period, is providing a thrust to the market growth. Other factors, including the rising expenditure capacity of consumers and easy product availability across various e-commerce platforms, are anticipated to drive the market growth. On account of the aforementioned factors, the market value is expected to reach INR 53,672.3 Crore by 2028, exhibiting a CAGR of 3.4% during 2023-2028.
- On the basis of the type, the market has been divided into pan masala with tobacco, plain, flavored, and others. Among these, pan masala with tobacco dominates the market.
- Based on the price, the market has been bifurcated into premium and non-premium. At present, non-premium holds the largest market share.
- On the basis of the packaging, the market has been classified into pouch, cans, and others. Among these, pouch accounts for majority of total market share.
- On a regional basis, the market has been categorized into Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, Odisha, Jharkhand, Delhi, and others. Among these, Uttar Pradesh is leading the market.
- The competitive landscape of the market has also been examined, with some of the key players being Dinesh Pouches Private Limited, DS Group, Manikchand Group, Pan Bahar Products Private Limited, Pan Parag India Limited, Red Rose Group of Companies, Shikhar Group, etc.
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