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Pan Masala Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Market Overview:

The pan masala market in India size reached INR 43,410.2 Crore in 2022. Looking forward, IMARC Group expects the market to reach INR 53,672.3 Crore by 2028, exhibiting a growth rate (CAGR) of 3.4% during 2023-2028. The rising disposable incomes of consumers, increasing adoption of effective marketing strategies by key players and the growing availability of premium quality innovative pan masala represent some of the key factors driving the market.

Pan masala is a blend of spices with crushed areca nuts, slaked lime, catechu, and various flavorings. It contains fennel seeds, cloves, cardamom, and saffron combined with rose essence and sandalwood oil to provide a pleasant fragrance. It is usually served as a mouth freshener towards the end of meals to provide a cooling sensation inside the mouth and aid the stomach in digesting spicy food. Pan masala is available in sachets and tin containers to retain the fragrance and taste of the product for a long period. It is considered an alternative to various tobacco-infused products which are responsible for causing cancers. As pan masala is affordable and easily available, it is extensively consumed in both rural and urban parts of India.

 

 
 

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India Pan Masala Market Trends:

At present, there is a rise in the sales of pan masala across India on account of the rising disposable income levels of consumers. Besides this, the increasing adoption of innovative business models, coupled with effective advertising campaigns adopted by pan masala key companies operating in the country like celebrity endorsements to extend their consumer base, is propelling the growth of the market. Moreover, key players are introducing herbal pan masala containing vitamin C, which is effective in providing a relaxing effect to the mind and helps to cure insomnia and eliminate free radicals from the body. They are also manufacturing sugar-free pan masala for diabetic individuals, which is bolstering the growth of the market. Apart from this, the increasing utilization of high-quality packaging to enhance the overall outlook of the product is contributing to the growth of the market. In addition, the growing production of innovative flavored pan masala containing chocolate, gulkand or sweet-dried rose petals, silver-coated cardamom seeds and betel nuts, and shredded coconut is offering a favorable market outlook. Furthermore, there is an increase in the number of retail shops, convenience stores, and supermarkets selling pan masala to boost product sales. This, coupled with the rising accessibility of various raw materials in the country required for manufacturing pan masala, is expected to support the growth of the market in the coming years.   

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the pan masala market in India, along with forecasts at the country and state level from 2023-2028. Our report has categorized the market based on type, price and packaging.

Type Insights:

 

 
 

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  • Pan Masala with Tobacco
  • Plain Pan Masala
  • Flavored Pan Masala
  • Others
     

The report has provided a detailed breakup and analysis of the pan masala market in India based on the type. This includes pan masala with tobacco, plain pan masala, flavored pan masala and others. According to the report, pan masala with tobacco represented the largest segment.

Price Insights:

  • Premium
  • Non-Premium
     

A detailed breakup and analysis of the pan masala market in India based on price has also been provided in the report. This includes premium and non-premium. According to the report, non-premium accounted for the largest market share.

Packaging Insights:

  • Pouch
  • Cans
  • Others
     

A detailed breakup and analysis of the pan masala market in India based on the packaging has also been provided in the report. This includes pouch, cans and others. According to the report, pouch accounted for the largest market share.

State Insights:

  • Uttar Pradesh
  • Bihar
  • Maharashtra
  • Madhya Pradesh
  • Odisha
  • Jharkhand
  • Delhi
  • Others
     

The report has also provided a comprehensive analysis of all the major regional markets that include Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, Odisha, Jharkhand, Delhi, and others. According to the report, Uttar Pradesh was the largest market for pan masala in India. Some of the factors driving the Uttar Pradesh pan masala market included the growing availability of pan masala in various stores, increasing consumption of smokeless tobacco products, affordable pricing etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the India pan masala market. Detailed profiles of all major companies have also been provided.

Report Coverage:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units INR Crores
Segment Coverage Type, Price, Packaging, State
States Covered Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, Odisha, Jharkhand, Delhi, Others
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the pan masala market in India from 2017-2028.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the pan masala market in India.
  • The study maps the leading as well as the fastest growing regional markets.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the pan masala industry in India and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Pan Masala Industry
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Country
6   Indian Pan Masala Industry
    6.1    Market Overview
    6.2    Market Performance
    6.3    Impact of COVID-19 
    6.4    Market Breakup by State 
    6.5    Market Breakup by Type
    6.6    Market Breakup by Price
    6.7    Market Breakup by Packaging
    6.8    Top Pan Masala Importing Countries from India
    6.9    Key Ingredients used by Major Pan Masala Manufacturers
    6.10    Price Analysis 
        6.10.1    Key Price Indicators
        6.10.2    Price Structure
        6.10.3    Price Trends
    6.11    Market Forecast
    6.12    SWOT Analysis
        6.12.1    Overview
        6.12.2    Strengths
        6.12.3    Weaknesses
        6.12.4    Opportunities
        6.12.5    Threats
    6.13    Value Chain Analysis
        6.13.1    Input Suppliers
        6.13.2    Raw Material Procurement 
        6.13.3    Manufacturers
        6.13.4    Marketing
        6.13.5    Exports
        6.13.6    Whole Sellers
        6.13.7    Retailers
    6.14    Porter’s Five Forces Analysis
        6.14.1    Overview
        6.14.2    Bargaining Power of Buyers
        6.14.3    Bargaining Power of Suppliers
        6.14.4    Degree of Competition
        6.14.5    Threat of New Entrants
        6.14.6    Threat of Substitutes
    6.15    Key Market Drivers and Challenges
    6.16    Success Factors for Manufacturers
7   Market Breakup by State
    7.1    Uttar Pradesh
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Bihar
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Maharashtra
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Madhya Pradesh
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Odisha
        7.5.1 Market Trends
        7.5.2 Market Forecast
    7.6    Jharkhand
        7.6.1 Market Trends
        7.6.2 Market Forecast
    7.7    Delhi 
        7.7.1 Market Trends
        7.7.2 Market Forecast
    7.8    Others
        7.8.1 Market Trends
        7.8.2 Market Forecast
8   Market Breakup by Type
    8.1    Pan Masala with Tobacco
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Plain Pan Masala
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Flavored Pan Masala
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Others
        8.4.1 Market Trends
        8.4.2 Market Forecast
9   Market Breakup by Price
    9.1    Premium
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Non-Premium
        9.2.1 Market Trends
        9.2.2 Market Forecast
10  Market Breakup by Packaging
    10.1    Pouch
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Cans
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Others
        10.3.1 Market Trends
        10.3.2 Market Forecast
11   Competitive Landscape
    11.1    Market Structure
    11.2    Market Breakup by Key Players
12  Pan Masala Manufacturing Process
    12.1    Product Overview
    12.2    Detailed Process Flow
    12.3    Various Types of Unit Operations Involved
    12.4    Mass Balance and Raw Material Requirements
13  Project Details, Requirements and Costs Involved
    13.1    Land Requirements and Expenditures
    13.2    Construction Requirements and Expenditures
    13.3    Plant Layout
    13.4    Plant Machinery
    13.5    Machinery Pictures
    13.6    Raw Material Requirements and Expenditures
    13.7    Raw Material and Final Product Pictures
    13.8    Packaging Requirements and Expenditures
    13.9    Transportation Requirements and Expenditures
    13.10   Utility Requirements and Expenditures
    13.11   Manpower Requirements and Expenditures
    13.12   Other Capital Investments
14  Loans and Financial Assistance
15  Project Economics

    15.1    Capital Cost of the Project
    15.2    Techno-Economic Parameters
    15.3    Product Pricing and Margins Across Various Levels of the Supply Chain
    15.4    Taxation and Depreciation
    15.5    Income Projections
    15.6    Expenditure Projections
    15.7    Financial Analysis
    15.8    Profit Analysis
    15.9   Rules and Regulations on Pan Masala Products
        15.9.1     General Rules and Regulations
        15.9.2      Rules and Regulations Related to Packaging Machinery
    15.10    Procedures, Times and Associated Costs for Plant Set-Up
16  Key Player Profiles

List of Figures

Figure 1: India: Pan Masala Market: Major Drivers and Challenges
Figure 2: India: Pan Masala Market: Value Trends (in INR Crores), 2017-2022
Figure 3: India: Pan Masala Market: Consumption Breakup by Type (in %), 2022
Figure 4: India: Pan Masala Market: Breakup by State (in %), 2022
Figure 5: India: Pan Masala Market: Breakup by Price (in %), 2022
Figure 6: India: Pan Masala Market: Breakup by Packaging (in %), 2022
Figure 7: India: Pan Masala Market Forecast: Value Trends (in INR Crores), 2023-2028
Figure 8: India: Pan Masala Market: Export Value Breakup by Country (in %)
Figure 9: India: Pan Masala Market: Breakup by Key Players (in %), 2022
Figure 10: India: Pan Masala Industry: SWOT Analysis
Figure 11: India: Pan Masala Industry: Value Chain Analysis
Figure 12: India: Pan Masala Industry: Porter’s Five Forces Analysis
Figure 13: India: Pan Masala (with Tobacco) Market: Value Trends (in INR Crores), 2017 & 2022
Figure 14: India: Pan Masala (with Tobacco) Market Forecast: Value Trends (in INR Crores), 2023-2028
Figure 15: India: Pan Masala (Plain) Market: Value Trends (in INR Crores), 2017 & 2022
Figure 16: India: Pan Masala (Plain) Market Forecast: Value Trends (in INR Crores), 2023-2028
Figure 17: India: Pan Masala (Flavored) Market: Value Trends (in INR Crores), 2017 & 2022
Figure 18: India: Pan Masala (Flavored) Market Forecast: Value Trends (in INR Crores), 2023-2028
Figure 19: India: Pan Masala (Other Types) Market: Value Trends (in INR Crores), 2017 & 2022
Figure 20: India: Pan Masala (Other Types) Market Forecast: Value Trends (in INR Crores), 2023-2028
Figure 21: India: Pan Masala (Premium) Market: Value Trends (in INR Crores), 2017 & 2022
Figure 22: India: Pan Masala (Premium) Market Forecast: Value Trends (in INR Crores), 2023-2028
Figure 23: India: Pan Masala (Non-Premium) Market: Value Trends (in INR Crores), 2017 & 2022
Figure 24: India: Pan Masala (Non-Premium) Market Forecast: Value Trends (in INR Crores), 2023-2028
Figure 25: India: Pan Masala (in Pouch Packaging) Market: Value Trends (in INR Crores), 2017 & 2022
Figure 26: India: Pan Masala (in Pouch Packaging) Market Forecast: Value Trends (in INR Crores), 2023-2028
Figure 27: India: Pan Masala (in Can Packaging) Market: Value Trends (in INR Crores), 2017 & 2022
Figure 28: India: Pan Masala (in Can Packaging) Market Forecast: Value Trends (in INR Crores), 2023-2028
Figure 29: India: Pan Masala (Other Packaging Types) Market: Value Trends (in INR Crores), 2017 & 2022
Figure 30: India: Pan Masala (Other Packaging Types) Market Forecast: Value Trends (in INR Crores), 2023-2028
Figure 31: Uttar Pradesh: Pan Masala Market: Value Trends (in INR Crores), 2017 & 2022
Figure 32: Uttar Pradesh: Pan Masala Market Forecast: Value Trends (in INR Crores), 2023-2028
Figure 33: Bihar: Pan Masala Market: Value Trends (in INR Crores), 2017 & 2022
Figure 34: Bihar: Pan Masala Market Forecast: Value Trends (in INR Crores), 2023-2028
Figure 35: Maharashtra: Pan Masala Market: Value Trends (in INR Crores), 2017 & 2022
Figure 36: Maharashtra: Pan Masala Market Forecast: Value Trends (in INR Crores), 2023-2028
Figure 37: Madhya Pradesh: Pan Masala Market: Value Trends (in INR Crores), 2017 & 2022
Figure 38: Madhya Pradesh: Pan Masala Market Forecast: Value Trends (in INR Crores), 2023-2028
Figure 39: Odisha: Pan Masala Market: Value Trends (in INR Crores), 2017 & 2022
Figure 40: Odisha: Pan Masala Market Forecast: Value Trends (in INR Crores), 2023-2028
Figure 41: Jharkhand: Pan Masala Market: Value Trends (in INR Crores), 2017 & 2022
Figure 42: Jharkhand: Pan Masala Market Forecast: Value Trends (in INR Crores), 2023-2028
Figure 43: Delhi: Pan Masala Market: Value Trends (in INR Crores), 2017 & 2022
Figure 44: Delhi: Pan Masala Market Forecast: Value Trends (in INR Crores), 2023-2028
Figure 45: Others: Pan Masala Market: Value Trends (in INR Crores), 2017 & 2022
Figure 46: Others: Pan Masala Market Forecast: Value Trends (in INR Crores), 2023-2028
Figure 47: Pan Masala Manufacturing: Detailed Process Flow
Figure 48: Pan Masala (Flavored) Manufacturing Process: Conversion Rate of Feedstocks
Figure 49: Pan Masala Manufacturing: Breakup of Capital Costs (in %)
Figure 50: Pan Masala Industry: Profit Margins at Various Levels of the Supply Chain
Figure 51: Pan Masala Production: Manufacturing Cost Breakup (in %)

List of Tables

Table 1: India: Pan Masala Market: Key Industry Highlights, 2022 and 2028
Table 2: India: Pan Masala Market Forecast: Breakup by State (in INR Crores), 2023-2028
Table 3: India: Pan Masala Market Forecast: Breakup by Type (in INR Crores), 2023-2028
Table 4: India: Pan Masala Market Forecast: Breakup by Price (in INR Crores), 2023-2028
Table 5: India: Pan Masala Market Forecast: Breakup by Packaging (in INR Crores), 2023-2028
Table 6: India: Pan Masala Manufacturing: Key Ingredients used by Major Manufacturers
Table 7: Pan Masala Manufacturing Plant: Rental Costs (in INR)
Table 8: Pan Masala Manufacturing Plant: Costs Related to Civil Works (in INR)
Table 9: Pan Masala Manufacturing Plant: Costs Related to Machinery (in INR)
Table 10: Pan Masala Manufacturing Plant: Raw Material Requirements (in Tons/Year)
Table 11: Pan Masala Manufacturing Plant: Costs Related to Utilities (in INR)
Table 12: Pan Masala Manufacturing Plant: Costs Related to Salaries and Wages (in INR)
Table 13: Pan Masala Manufacturing Plant: Costs Related to Other Capital Investments (in INR)
Table 14: Details of Financial Assistance Offered by Financial Institutions
Table 15: Pan Masala Manufacturing Plant: Capital Costs (in INR)
Table 16: Pan Masala Manufacturing Plant: Techno-Economic Parameters
Table 17: Pan Masala Manufacturing Plant: Taxation and Depreciation
Table 18: Pan Masala Manufacturing Plant: Income Projections (in INR)
Table 19: Pan Masala Manufacturing Plant: Expenditure Projections (in INR)
Table 20: Pan Masala Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability
Table 21: Pan Masala Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability
Table 22: Pan Masala Manufacturing Plant: Profit and Loss Account
Table 23: Pan Masala Packaging Machines: Capacity Determination Rules (No. of Pouches per Packing Machine per Month)
Table 24: Pan Masala Packaging Machines: Rules for Duty Collection (In INR for Per Packing Machine per Month)
Table 25: Procedures, Times and Associated Costs to Set-Up a Manufacturing Plant


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Key Questions Answered in This Report

The pan masala market in India reached a value of INR 43,410.2 Crore in 2022.

The market is witnessing growth as the leading manufacturers are offering innovative product variants, such as chocolate, sugar-coated fennel seeds, cardamom, saffron (Kesar), gulkand (sweet-preserved rose petals) and silver-coated betel nuts, to expand their consumer base.

There is a decline in the overall sales of pan masala with tobacco on account of the bans imposed on the consumption of tobacco-based products in various states. However, market players are focusing on value-added products to offset declining sales.

The market has been segmented on the basis of the type into pan masala with tobacco, plain pan masala, flavored pan masala and others.

On the basis of the price, the market has been bifurcated into premium and non-premium pan masala.

Based on the packaging, the market has been segregated into pouches, cans and others.

On the geographical front, the market has been divided into Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, Odisha, Jharkhand, Delhi and others.

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