Top 7 Sanitary Napkin Companies in India

The Indian sanitary napkin market size was valued at USD 825.3 Million in 2024. As per the analysis by IMARC Group, the market is expected to reach USD 1,765.7 Million by 2033, exhibiting a CAGR of 8.38% from 2025-2033. Major companies in the Indian sanitary napkin industry are focusing on developing new products, such as eco-friendly and biodegradable sanitary napkins that are safe, cost-effective, and manufactured using organic raw materials, such as bamboo, corn starch, and cotton. In addition to this, the recent development of smart sanitary napkins equipped with embedded anion strips and medicinal value is positively influencing market growth. These napkins prevent bacterial multiplication, eliminate odors, and promote user comfort.

Besides this, the implementation of supportive policies by the Government of India (GoI) to spread awareness among the masses and provide easy and cost-effective access to sanitary napkins in rural and urban areas is contributing to the market growth. Moreover, several key players are launching scented products using herbal fragrances, such as lavender, chamomile, aloe vera, and mint, which prevent odor, enhance freshness, increase confidence, and uplift mood. Apart from this, aggressive promotional and branding campaigns by manufacturers through social media, television (TV) commercials, celebrity endorsements, and influencer marketing are propelling the market growth. Along with this, several companies are expanding their distribution network by collaborating with retail owners and pharmacies and launching digital platforms to reach a wider consumer base, increase sales, and improve brand visibility.

Learn about opportunities, challenges, and trends in the India Sanitary Napkin market with IMARC’s market research report. Try a free sample today!

List of Top Companies Operating in the India Sanitary Napkin Industry:

The India sanitary napkin market has several major players including JNTL Consumer Health (India) Private Limited, Kimberly-Clark, Nua (Lagom Labs Private Limited), Plush, Procter & Gamble, Saathi, and Unicharm Corporation. More information about these companies has been provided below.

1. JNTL Consumer Health (India) Private Limited

JNTL Consumer Health (India) Private Limited, a subsidiary of Johnson & Johnson, is a leading company in India’s personal hygiene and healthcare sector. The company offers a wide range of sanitary napkins under trusted brands such as Stayfree and Carefree, catering to diverse consumer needs. It focuses on delivering high-quality, comfortable, and safe menstrual hygiene solutions designed for women across age groups. JNTL Consumer Health actively invests in marketing, awareness programs, and product innovations to promote menstrual health. The company’s strong distribution network and brand trust have enabled it to build a significant presence in the market.

2. Kimberly-Clark

Kimberly Clark is a multinational consumer goods company that specializes in the production of paper-based, personal care, and health care products. Its portfolio includes diapers, training pants, feminine care products, facial tissue, bathroom tissue, paper towels, and napkins. The company also owns popular brands, such as Kleenex, Huggies, Cottonelle, Scott, Intimus, Camelia, and Kotex. Furthermore, it has collaborated with various organizations and global retail companies to expand its product offerings, enter emerging markets, and attract new customers.  

3. Nua (Lagom Labs Private Limited)

Nua, operated by Lagom Labs Private Limited, is a new-age menstrual hygiene brand focused on delivering customizable and eco-conscious sanitary products. The company offers sanitary napkins designed with skin-friendly, toxin-free, and rash-free materials to ensure maximum comfort and safety. Nua emphasizes a direct-to-consumer (D2C) model, allowing customers to personalize their subscription packs according to flow needs. The brand leverages digital platforms and community engagement to create open conversations around menstrual health and wellness. With its focus on innovation, customer-centricity, and sustainable practices, Nua has emerged as a modern alternative to conventional hygiene brands in India’s growing feminine care market.

4. Plush

Plush is a premium menstrual hygiene brand that specializes in providing ultra-soft, eco-conscious sanitary napkins made with 100% U.S. cotton. The company emphasizes comfort, safety, and sustainability by ensuring its products are free from harmful chemicals, fragrances, and plastic-based materials. Plush positions itself as a lifestyle-focused brand that appeals to young, health-conscious consumers seeking reliable and skin-friendly menstrual solutions. It also advocates for eco-friendly practices by offering biodegradable packaging and responsibly sourced raw materials. By combining product innovation with sustainability, Plush is building a strong reputation in India’s competitive feminine hygiene market, appealing to urban consumers with a preference for clean-label products.

5. Procter & Gamble

Procter & Gamble (P&G) is a global leader in consumer goods, offering a diverse range of personal hygiene products through its widely recognized feminine care brand, Whisper. In India, Whisper sanitary napkins are among the most trusted and widely used menstrual hygiene products, designed to provide comfort, protection, and reliability. P&G emphasizes continuous innovation, investing heavily in research and development to introduce advanced absorbent technologies and skin-friendly materials. The company also runs extensive awareness campaigns to break menstrual taboos and promote hygiene education across India. Through its strong distribution network and global expertise, P&G maintains a dominant presence in the sanitary napkin market.

6. Saathi

Saathi is an eco-friendly menstrual hygiene brand that produces biodegradable sanitary napkins made from banana fiber and other natural materials. Founded with a vision to combine sustainability with social impact, the company addresses both environmental and accessibility challenges in menstrual care. Saathi’s products are chemical-free, skin-safe, and designed to decompose naturally, reducing waste in landfills. The company also collaborates with NGOs and rural programs to improve menstrual hygiene awareness and provide affordable solutions for women in underserved communities. By integrating innovation, sustainability, and social responsibility, Saathi has established itself as a pioneer in India’s sustainable feminine hygiene market.

7. Unicharm Corporation

Unicharm is a Japanese multinational corporation that specializes in the manufacture and sale of personal hygiene products, such as diapers, sanitary napkins, tampons, wipes, and pet care items. It also offers a diverse range of products through its various brand names, such as MamyPoko, Sofy, and Lifree. Furthermore, the company has formed multiple partnerships and joint ventures (JV) with several organizations to expand its global footprint, strengthen its market presence, and attract new customers. Moreover, Unicharm is heavily investing in research and development (R&D) projects to expand its portfolio and meet rising consumer demands.

Get an inside look at the India sanitary napkin market with exclusive insights, including:

• CAGR projections during the 2025-2033 forecast period.
• In-depth information on the factors that will fuel the India sanitary napkin market growth in the next five years.
• Precise predictions regarding upcoming trends and potential changes in consumer behavior
• Analysis of the India sanitary napkin industry’s expansion at the regional and global level.
• A thorough review of the market's competitive landscape and detailed information on key players.
• Detailed explanations of the challenges that could impede the growth of the India sanitary napkin market.

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