Indian Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

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A sanitary napkin refers to a thin pad which is made up of a material that helps to absorb the menstrual fluid during menstruation. These napkins play a vital role in the women’s hygiene and overall health. Sanitary pads are currently available in different varieties with varied absorbency level and sizes. Some of the most popular ones include regular, thin, and ultra-thin pads. According to the latest report by IMARC Group, Indian Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the Indian sanitary napkin market reached a value of nearly US$ 441 Million in 2017. 

Over the years, sanitary napkins have gained much prominence in India as the Government and NGO entities have been taking various initiatives and workshops towards educating females about the importance of personal hygiene. Thus, increasing awareness about personal hygiene among females remains one of the primary factors facilitating the growth of the Indian sanitary napkin market. In addition to this, elevating incomes and the availability of sanitary napkins at an affordable price is another factor boosting the market growth. Moreover, the manufacturers are also focusing on unique marketing strategies in order to increase their consumer-base. Further, the market is expected to reach a value of around US$ 631 Million by 2023, growing at a CAGR of more than 6% during 2018-2023.

Indian Sanitary Napkin Market Trends

The report has segmented the Indian sanitary napkin market on the basis of type into disposable menstrual pads, cloth menstrual pads and biodegradable menstrual pads. Currently, disposable menstrual pads represent the largest product type, accounting for the majority of the total share. The market is also segmented on a regional basis, covering Maharashtra, Delhi NCR, Tamil Nadu, Karnataka, Gujarat and Others. Amongst these, Maharashtra is the leading market, followed by Delhi NCR and Tamil Nadu. An analysis of the competitive landscape provides the details of the key players operative in the market. Some of the major players include P&G, Johnson & Johnson, Unicharm, Emami, ltd., Mankind, Kimberly-Clark and Edgewell.

This report provides a deep insight into the Indian sanitary napkin industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a sanitary napkin manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the sanitary napkin industry in any manner.

Key Questions Answered in This Report:

  • How has the Indian sanitary napkin market performed so far and how will it perform in the coming years?
  • What are the different product types in the Indian sanitary napkin industry?
  • What are the price trends of sanitary napkin?
  • What are the various stages in the value chain of the Indian sanitary napkin industry?
  • What are the key driving factors and challenges in the Indian sanitary napkin industry?
  • What is the structure of the Indian sanitary napkin industry and who are the key players?
  • What is the degree of competition in the Indian sanitary napkin industry?
  • What are the profit margins in the Indian sanitary napkin industry?
  • What are the key requirements for setting up a sanitary napkin manufacturing plant?
  • How is sanitary napkin manufactured?
  • What are the various unit operations involved in a sanitary napkin manufacturing plant?
  • What is the total size of land required for setting up a sanitary napkin manufacturing plant?
  • What are the machinery requirements for setting up a sanitary napkin manufacturing plant?
  • What are the raw material requirements for setting up a sanitary napkin manufacturing plant?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Sanitary Napkins Market
    5.1    Market Overview
    5.2    Market Performance
        5.2.1    Volume Trends
        5.2.2    Value Trends
    5.3    Market Breakup by Region
    5.4    Market Breakup by Product Type
    5.5    Market Forecast
6    Indian Sanitary Napkins Market
    6.1    Market Overview
    6.2    Market Performance
        6.2.1    Volume Trends
        6.2.2    Value Trends
    6.3    Price Analysis
        6.3.1  Price Indicators
        6.3.1  Price Structure
        6.3.1  Price Trends
    6.4    Imports and Exports
        6.4.1    Imports by Major Countries
        6.4.1    Exports by Major Countries
    6.5    Market Breakup by Region
    6.6    Market Breakup by Product Type
    6.7    Market Breakup by Distribution Channel
    6.8    Market Forecast
7    Market Breakup by Product Type
    7.1    Disposable Menstrual Pads
    7.2    Cloth Menstrual Pads
    7.3    Biodegradable Menstrual Pads
8.    Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
    8.2    Pharmacies
    8.3    Convenience Stores
    8.4    Online
    8.5    Speciality Stores
    8.6    Others
9    Competitive Landscape
    9.1    Market Breakup by Key Players
    9.2    Competitive Structure
    9.3    Market Entry
        9.3.1    Setting Up New Plant
        9.3.2    Joint Ventures with Multinationals
        9.3.3    Buying Equity in Existing Firms
10    Value Chain Analysis
    10.1    Overview
    10.2    Raw Material Suppliers
    10.3    Sanitary Napkin Manufacturers
    10.4    Distributors
    10.5    Hospitals
    10.6    Exporters
    10.7    Retailers
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Rivalry
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Sanitary Napkin Manufacturing Process
    13.1    Product Overview
    13.2    Detailed Process Flow
    13.3    Various Unit Operations Involved
    13.4    Mass Balance and Raw Material Requirements
14    Project Details, Requirements and Costs Involved
    14.1    Land, Location and Site Development
    14.2    Construction Requirements and Expenditures
    14.3    Plant Machinery
    14.4    Machinery Pictures
    14.5    Raw Materials Requirements and Expenditures
    14.6    Raw Material and Final Product Pictures
    14.7    Packaging Requirements and Expenditures
    14.8    Transportation Requirements and Expenditures
    14.9    Utilities Requirements and Expenditures
    14.10    Manpower Requirements and Expenditures
    14.11    Other Capital Investments
15    Loans and Financial Assistance
16    Project Economics

    16.1    Capital Cost of the Project
    16.2    Techno-Economic Parameters
    16.3    Product Pricing and Margins across Various Levels of the Supply Chain
    16.4    Taxation and Depreciation
    16.5    Income Projections
    16.6    Expenditure Projections
    16.7    Financial Analysis
    16.8    Profit Analysis
17    Profiles of Key Players 

List of Figures

Figure 1: India: Sanitary Napkin Market: Major Drivers and Challenges
Figure 2: Global: Sanitary Napkins Market: Sales Volume (in Billion Pieces), 2010-2017
Figure 3: Global: Sanitary Napkins Market: Sales Value (in Billion US$),
Figure 4: Global: Sanitary Napkin Market: Market Breakup by Region (in %), 2017
Figure 5: Global: Sanitary Napkins: Market Breakup by Product Type (in %), 2017
Figure 6: Global: Sanitary Napkin Market Forecast: Sales Volume
Figure 7: Global: Sanitary Napkin Market Forecast: Sales Value (in Billion US$), 2018-2023
Figure 8: India: Sanitary Napkins Market: Sales Volume (in Million Pieces), 2010-2017
Figure 9: India: Sanitary Napkins Market: Sales Value (in Million US$),
Figure 10: India: Sanitary Napkin: Average Prices: (in US$/Piece), 2010 - 2017
Figure 11: India: Diapers and Sanitary Napkins: Import Volume Breakup by Country (in %), 2017
Figure 12: India: Diapers and Sanitary Napkins: Export Breakup by Country (in %), 2017
Figure 13: India: Sanitary Napkin Market: Market Breakup by Region (in %), 2017
Figure 14: India: Sanitary Napkins: Market Breakup by Product Type (in %), 2017
Figure 15: India: Sanitary Napkin Market Forecast: Sales Volume
Figure 16: India: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2018-2023
Figure 17: India: Disposable Menstrual Pads Market: Sales Value (in US$ Million), 2010, 2017 & 2023
Figure 18: India: Cloth Menstrual Pads Market: Sales Value (in US$ Million), 2010, 2017 & 2023
Figure 19: India: Biodegradable Menstrual Pads Market: Sales Value (in US$ Million), 2010, 2017 & 2023
Figure 20: India: Sanitary Napkin Market: Market Breakup by Key Player (in %), 2017
Figure 21: India: Sanitary Napkin Industry: Value Chain Analysis
Figure 22: India: Sanitary Napkin Industry: SWOT Analysis
Figure 23: India: Sanitary Napkin Industry: Porter’s Five Forces Analysis
Figure 24: Sanitary Napkin Manufacturing Process: Detailed Process Flow
Figure 25: Sanitary Napkin Manufacturing Process:  Conversion Rate of Products and By Products
Figure 26: Sanitary Napkin Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 27: Sanitary Napkin Industry: Profit Margins at Various Stages of Supply Chain
Figure 28: Sanitary Napkin Manufacturing Plant: Breakup of Operational Costs
Figure 29: The Procter & Gamble Company: SWOT Analysis
Figure 30: Johnson & Johnson Company: SWOT Analysis
Figure 31: Unicharm Corporation: SWOT Analysis
Figure 32: Kimberly-Clark Corporation: SWOT Analysis

List of Tables

Table 1: Global: Sanitary Napkins Market: Key Industry Highlights, 2017 and 2023
Table 2: India: Sanitary Napkin Market: Key Industry Highlights, 2017 and 2023
Table 3: India: Diapers and Sanitary Napkins: Import Data by Country, 2017
Table 4: India: Diapers and Sanitary Napkins: Export Data by Country, 2017
Table 5: India: Sanitary Napkin Market Forecast: Market Breakup by Type
Table 6: India: Sanitary Napkin Market: Competitive Structure
Table 7: Sanitary Napkins Manufacturing Plant: Raw Material Requirements in (Tons/ Day) 
Table 8: Sanitary Napkin Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 9: Sanitary Napkin Manufacturing Plant: Costs Related to Civil Works
Table 10: Sanitary Napkin Manufacturing Plant: Costs Related to Plant Machinery (in US$)
Table 11: Sanitary Napkin Manufacturing Plant: Raw Material Requirements (in Kg/Day) and Expenditures (US$/Kg) 
Table 12: Sanitary Napkin Manufacturing Plant: Utility Requirements and Expenditures
Table 13: Sanitary Napkin Manufacturing Plant: Costs Related to Salaries and Wages (in US$)
Table 14: Sanitary Napkin Manufacturing Plant: Costs Related to Other Capital Investments (in US$)
Table 15: Details of Financial Assistance Offered by Financial Institutions
Table 16: Sanitary Napkin Manufacturing Plant: Capital Costs (in US$)
Table 17: Sanitary Napkin Manufacturing Plant: Techno-Economic Parameters
Table 18: Sanitary Napkin Manufacturing Plant: Taxation (in US$/Year) 
Table 19: Sanitary Napkin Manufacturing Plant: Depreciation (in US$/Year) 
Table 20: Sanitary Napkin Manufacturing Plant: Income Projections (in US$)
Table 21: Sanitary Napkin Manufacturing Plant: Expenditure Projections (in US$)
Table 22: Sanitary Napkin Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability
Table 23: Sanitary Napkin Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability
Table 24: Sanitary Napkin Manufacturing Plant: Profit and Loss Account (in US$)


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