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Indian Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The Indian sanitary napkin market reached a value of US$ 511.5 Million in 2018. Sanitary napkins, or sanitary pads, are thin pads made of absorbent materials. They play a vital role in feminine hygiene as they soak the menstrual fluid during menstruation. A sanitary napkin contains four functional components including fluid acquisition layer, distribution component, absorbent structure and liquid impervious membrane. These napkins can be found in different sizes and shapes with varying capacities of absorption. In India, the increasing awareness about menstrual hygiene is supporting the demand for sanitary napkins. Moreover, the utilization of high-quality and environment-friendly raw materials to produce these pads is further providing an impetus to the growth of the market.

Indian Sanitary Napkin Market Report

Over the past few years, the Government of India has started partnering with several private entities and non-governmental organizations to take initiatives for popularizing the use of sanitary napkins, particularly among the underprivileged and rural women. Some of these initiatives include the Reproductive and Child Health Program, Eco Femme and My Pad. In addition to this, an expansion in the female workforce has led to improved decision-making and purchasing power among women. Owing to this, manufacturers can directly target the female audience and, in turn, influence their purchasing behavior. Technological advances, such as superabsorbent fiber technology, have further enabled manufacturers to focus on introducing high absorption capability in sanitary napkins. Other than this, they are also introducing organic and chemical-free variants, which is having a positive impact on market growth. On account of these factors, IMARC Group estimates the market value to reach US$ 992.8 Million by 2024, at a projected CAGR of around 12% during 2019-2024.

Breakup by Product Type:

  • Disposable Menstrual Pads
  • Cloth Menstrual Pads
  • Biodegradable Menstrual Pads

At present, disposable menstrual pads represent the most popular product type. The demand for these pads can be primarily attributed to the awareness campaigns led by the Central and State Governments, along with various NGOs and multinational companies.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online
  • Specialty Stores

The market is segmented on the basis of the distribution channel, wherein supermarkets and hypermarkets represent the largest segment, holding the majority of the total market share.

Regional Insights:

  • Maharashtra
  • Delhi-NCR
  • Tamil Nadu
  • Karnataka
  • Gujrat

On the geographical front, Maharashtra represents the biggest sanitary napkin market in India, holding the majority of the market share.

Competitive Landscape:

The nature of the market is concentrated with the presence of few manufacturers who compete in terms of prices, quality and innovation. Some of the leading players operating in the market are:

  • P&G
  • Johnson & Johnson
  • Unicharm
  • Emami, Ltd.
  • Mankind
  • Kimberly-Clark
  • Edgewell
     

Key Questions Answered in This Report:

  • How has the Indian sanitary napkin market performed so far and how will it perform in the coming years?
  • What are the key regions in the Indian sanitary napkin industry?
  • What are the different product types in the Indian sanitary napkin industry?
  • What are the key distribution channels in the Indian sanitary napkin industry?
  • What are the price trends of sanitary napkins?
  • What are the various stages in the value chain of the Indian sanitary napkin industry?
  • What are the key driving factors and challenges in the Indian sanitary napkin industry?
  • What is the structure of the Indian sanitary napkin industry and who are the key players?
  • What is the degree of competition in the Indian sanitary napkin industry?
  • What are the profit margins in the Indian sanitary napkin industry?
  • What are the key requirements for setting up a sanitary napkin manufacturing plant?
  • How are sanitary napkins manufactured?
  • What are the various unit operations involved in a sanitary napkin manufacturing plant?
  • What is the total size of land required for setting up a sanitary napkin manufacturing plant?
  • What are the machinery requirements for setting up a sanitary napkin manufacturing plant?
  • What are the raw material requirements for setting up a sanitary napkin manufacturing plant?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Sanitary Napkins Market
    5.1    Market Overview
    5.2    Market Performance
        5.2.1    Volume Trends
        5.2.2    Value Trends
    5.3    Market Breakup by Region
    5.4    Market Breakup by Product Type
    5.5    Market Forecast
6   Indian Sanitary Napkins Market
    6.1    Market Overview
    6.2    Market Performance
        6.2.1    Volume Trends
        6.2.2    Value Trends
    6.3    Price Analysis
        6.3.1   Key Price Indicators
        6.3.1   Price Structure
        6.3.1   Price Trends
    6.4    Imports and Exports
        6.4.1    Imports by Major Countries
        6.4.1    Exports by Major Countries
    6.5    Market Breakup by Product Type
    6.6    Market Breakup by Distribution Channel
    6.7    Market Breakup by Region
    6.8    Market Forecast
7   Market Breakup by Product Type
    7.1    Disposable Menstrual Pads
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Cloth Menstrual Pads
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Biodegradable Menstrual Pads
        7.3.1 Market Trends
        7.3.2 Market Forecast
8   Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Pharmacies
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Convenience Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Online
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Speciality Stores
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Others
        8.6.1 Market Trends
        8.6.2 Market Forecast
9   Market Breakup by Region
    9.1    Maharashtra
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Delhi-NCR
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Tamil Nadu
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Karnataka
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Gujrat
        9.5.1 Market Trends
        9.5.2 Market Forecast
    9.6    Others
        9.6.1 Market Trends
        9.6.2 Market Forecast
10  Competitive Landscape
    10.1    Market Breakup by Key Players
    10.2    Competitive Structure
    10.3    Market Entry
        10.3.1    Setting Up New Plant
        10.3.2    Joint Ventures with Multinationals
        10.3.3    Buying Equity in Existing Firms
11  Value Chain Analysis
    11.1    Overview
    11.2    Raw Material Suppliers
    11.3    Sanitary Napkin Manufacturers
    11.4    Distributors
    11.5    Hospitals
    11.6    Exporters
    11.7    Retailers
12  SWOT Analysis
    12.1    Overview
    12.2    Strengths
    12.3    Weaknesses
    12.4    Opportunities
    12.5    Threats
13  Porters Five Forces Analysis
    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Rivalry
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14  Sanitary Napkin Manufacturing Process
    14.1    Product Overview
    14.2    Detailed Process Flow
    14.3    Various Unit Operations Involved
    14.4    Mass Balance and Raw Material Requirements
15  Project Details, Requirements and Costs Involved
    15.1    Land, Location and Site Development
    15.2    Construction Requirements and Expenditures
    15.3    Plant Machinery
    15.4    Machinery Pictures
    15.5    Raw Materials Requirements and Expenditures
    15.6    Raw Material and Final Product Pictures
    15.7    Packaging Requirements and Expenditures
    15.8    Transportation Requirements and Expenditures
    15.9    Utilities Requirements and Expenditures
    15.10    Manpower Requirements and Expenditures
    15.11    Other Capital Investments
16  Loans and Financial Assistance
17  Project Economics

    17.1    Capital Cost of the Project
    17.2    Techno-Economic Parameters
    17.3    Product Pricing and Margins across Various Levels of the Supply Chain
    17.4    Taxation and Depreciation
    17.5    Income Projections
    17.6    Expenditure Projections
    17.7    Financial Analysis
    17.8    Profit Analysis
18  Profiles of Key Players 


List of Figures

Figure 1: India: Sanitary Napkin Market: Major Drivers and Challenges
Figure 2: Global: Sanitary Napkins Market: Sales Volume (in Billion Pieces), 2011-2018
Figure 3: Global: Sanitary Napkins Market: Sales Value (in Billion US$),
Figure 4: Global: Sanitary Napkin Market: Breakup by Region (in %), 2018
Figure 5: Global: Sanitary Napkins Market: Breakup by Product Type (in %), 2018
Figure 6: Global: Sanitary Napkin Market Forecast: Sales Volume (in Billion Pieces), 2019-2024
Figure 7: Global: Sanitary Napkin Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 8: India: Sanitary Napkins Market: Sales Volume (in Million Pieces), 2011-2018
Figure 9: India: Sanitary Napkins Market: Sales Value (in Million US$), 2011-2018
Figure 10: India: Sanitary Napkin Market: Average Prices (in US$/Piece), 2011 - 2018
Figure 11: Sanitary Napkin Market: Price Structure (US$/Pieces)
Figure 12: India: Diapers and Sanitary Napkins: Import Volume Breakup by Country (in %), 2017
Figure 13: India: Diapers and Sanitary Napkins: Export Breakup by Country (in %), 2017
Figure 14: India: Sanitary Napkins Market: Breakup by Product Type (in %), 2018
Figure 15: India: Sanitary Napkins Market: Breakup by Distribution Channel (in %), 2018
Figure 16: India: Sanitary Napkins Market: Breakup by Region (in %), 2018
Figure 17: India: Sanitary Napkin Market Forecast: Sales Volume (in Million Pieces), 2019-2024
Figure 18: India: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 19: India: Sanitary Napkin (Disposable Menstrual Pads) Market: Sales Value (in Million US$), 2011 & 2018 
Figure 20: India: Sanitary Napkin (Disposable Menstrual Pads) Market Forecast: Sales Value (in Million US$), 2019-2024 
Figure 21: India: Sanitary Napkin (Cloth Menstrual Pads) Market: Sales Value (in Million US$), 2011 & 2018 
Figure 22: India: Sanitary Napkin (Cloth Menstrual Pads) Market Forecast: Sales Value (in Million US$), 2019-2024 
Figure 23: India: Sanitary Napkin (Biodegradable Menstrual Pads) Market: Sales Value (in Million US$), 2011 & 2018 
Figure 24: India: Sanitary Napkin (Biodegradable Menstrual Pads) Market Forecast: Sales Value (in Million US$), 2019-2024 
Figure 25: India: Sanitary Napkin Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2011 & 2018 
Figure 26: India: Sanitary Napkin Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2019-2024 
Figure 27: India: Sanitary Napkin Market: Sales through Pharmacies (in Million US$), 2011 & 2018 
Figure 28: India: Sanitary Napkin Market Forecast: Sales through Pharmacies (in Million US$), 2019-2024 
Figure 29: India: Sanitary Napkin Market: Sales through Convenience Stores (in Million US$), 2011 & 2018 
Figure 30: India: Sanitary Napkin Market Forecast: Sales through Convenience Stores (in Million US$), 2019-2024 
Figure 31: India: Sanitary Napkin Market: Online Sales (in Million US$), 2011 & 2018 
Figure 32: India: Sanitary Napkin Market Forecast: Online Sales (in Million US$), 2019-2024 
Figure 33: India: Sanitary Napkin Market: Sales through Speciality Stores (in Million US$), 2011 & 2018 
Figure 34: India: Sanitary Napkin Market Forecast: Sales through Speciality Stores (in Million US$), 2019-2024 
Figure 35: India: Sanitary Napkin Market: Sales through Other Distribution Channels (in Million US$), 2011 & 2018 
Figure 36: India: Sanitary Napkin Market Forecast: Sales through Other Distribution Channels (in Million US$), 2019-2024 
Figure 37: Maharashtra: Sanitary Napkin Market: Sales Value (in Million US$), 2011 & 2018 
Figure 38: Maharashtra: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2019-2024 
Figure 39: Delhi-NCR: Sanitary Napkin Market: Sales Value (in Million US$), 2011 & 2018 
Figure 40: Delhi-NCR: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2019-2024 
Figure 41: Tamil Nadu: Sanitary Napkin Market: Sales Value (in Million US$), 2011 & 2018 
Figure 42: Tamil Nadu: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2019-2024 
Figure 43: Karnataka: Sanitary Napkin Market: Sales Value (in Million US$), 2011 & 2018 
Figure 44: Karnataka: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2019-2024 
Figure 45: Gujrat: Sanitary Napkin Market: Sales Value (in Million US$), 2011 & 2018 
Figure 46: Gujrat: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2019-2024 
Figure 47: Others: Sanitary Napkin Market: Sales Value (in Million US$), 2011 & 2018 
Figure 48: Others: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2019-2024 
Figure 49: India: Sanitary Napkin Market: Breakup by Key Player (in %), 2018
Figure 50: India: Sanitary Napkin Industry: Value Chain Analysis
Figure 51: India: Sanitary Napkin Industry: SWOT Analysis
Figure 52: India: Sanitary Napkin Industry: Porter’s Five Forces Analysis
Figure 53: Sanitary Napkin Manufacturing Process: Detailed Process Flow
Figure 54: Sanitary Napkin Manufacturing Process:  Conversion Rate of Products and By Products
Figure 55: Sanitary Napkin Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 56: Sanitary Napkin Industry: Profit Margins at Various Stages of Supply Chain
Figure 57: Sanitary Napkin Manufacturing Plant: Breakup of Operational Costs
Figure 58: The Procter & Gamble Company: SWOT Analysis
Figure 59: Johnson & Johnson Company: SWOT Analysis
Figure 60: Unicharm Corporation: SWOT Analysis
Figure 61: Kimberly-Clark Corporation: SWOT Analysis


List of Tables

Table 1: Global: Sanitary Napkins Market: Key Industry Highlights, 2018 and 2024
Table 2: India: Sanitary Napkin Market: Key Industry Highlights, 2018 and 2024
Table 3: India: Sanitary Napkin Market Forecast: Breakup by Product Type (Million US$), 2019-2024
Table 4: India: Sanitary Napkin Market Forecast: Breakup by Distribution Channel (Million US$), 2019-2024
Table 5: India: Sanitary Napkin Market Forecast: Breakup by Region (Million US$), 2019-2024
Table 6: India: Diapers and Sanitary Napkins: Import Data by Country, 2017
Table 7: India: Diapers and Sanitary Napkins: Export Data by Country, 2017
Table 8: India: Sanitary Napkin Market: Competitive Structure
Table 9: India: Sanitary Napkin Market: Key Players
Table 10: Sanitary Napkins Manufacturing Plant: Raw Material Requirements in (Tons/ Day) 
Table 11: Sanitary Napkin Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 12: Sanitary Napkin Manufacturing Plant: Costs Related to Civil Works
Table 13: Sanitary Napkin Manufacturing Plant: Costs Related to Plant Machinery (in US$)
Table 14: Sanitary Napkin Manufacturing Plant: Raw Material Requirements (in Kg/Day) and Expenditures (US$/Kg) 
Table 15: Sanitary Napkin Manufacturing Plant: Utility Requirements and Expenditures
Table 16: Sanitary Napkin Manufacturing Plant: Costs Related to Salaries and Wages (in US$)
Table 17: Sanitary Napkin Manufacturing Plant: Costs Related to Other Capital Investments (in US$)
Table 18: Details of Financial Assistance Offered by Financial Institutions
Table 19: Sanitary Napkin Manufacturing Plant: Capital Costs (in US$)
Table 20: Sanitary Napkin Manufacturing Plant: Techno-Economic Parameters
Table 21: Sanitary Napkin Manufacturing Plant: Taxation (in US$/Year) 
Table 22: Sanitary Napkin Manufacturing Plant: Depreciation (in US$/Year) 
Table 23: Sanitary Napkin Manufacturing Plant: Income Projections (in US$)
Table 24: Sanitary Napkin Manufacturing Plant: Expenditure Projections (in US$)
Table 25: Sanitary Napkin Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in US$)
Table 26: Sanitary Napkin Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in US$)
Table 27: Sanitary Napkin Manufacturing Plant: Profit and Loss Account (in US$)


 

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