The Indian wallpaper market reached a value of US$ 89.6 Million in 2019. Wallpapers are decorative layers usually made of paper, plastic, vinyl, etc, which are printed for application and decoration on the walls of a room or a building. Wallpapers are available in various forms such as plain lining paper, textured paper or set of sheets with a single non-repeating design. They are also available in a variety of patterns, designs that can be customized as per the user’s tastes and requirements. Wallpapers are highly durable since they can last for more years as compared to paints. Moreover, wallpapers do not chip or crack easily and cover the flaws on walls better, thereby making it a preferable choice over paints.
The primary factor driving the Indian wallpaper market is the rise in disposable incomes and modernisation of suburban areas in the country. This has resulted in increased consumer preference for decorative wallpapers over paints. Moreover, strong growth in the real estate sector of the country has led to a rise in the demand of wallpapers for both commercial and residential applications. Additionally, printed wallpapers are not only limited to walls of the buildings but can also be used for application on furniture with different textures and can also be used to cover the flaws in the walls as well. Wallpapers are also available in vinyl and lead-free versions, attracting health-conscious consumers, thereby further catalysing the growth of the Indian wallpaper market. Looking forward, IMARC Group expects the Indian wallpaper market to continue its strong growth during the next five years.
IMARC Group’s latest report provides a deep insight into the Indian wallpaper market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian wallpaper market in any manner.
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Report Customization: Although IMARC has tried to cover everything in the wallpaper market landscape, we believe that every stakeholder may have their own specific needs. In view of this, we provide up to 20 man hours of free customization for each report.
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