Market Overview:

The Indian wallpaper market is expected to exhibit a CAGR of 21.9% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

Wallpapers are decorative layers usually made of paper, plastic, vinyl, etc, which are printed for application and decoration on the walls of a room or a building. Wallpapers are available in various forms such as plain lining paper, textured paper or set of sheets with a single non-repeating design. They are also available in a variety of patterns, designs that can be customized as per the user’s tastes and requirements. Wallpapers are highly durable since they can last for more years as compared to paints. Moreover, wallpapers do not chip or crack easily and cover the flaws on walls better, thereby making it a preferable choice over paints.

The primary factor driving the Indian wallpaper market is the rise in disposable incomes and modernisation of suburban areas in the country. This has resulted in increased consumer preference for decorative wallpapers over paints. Moreover, strong growth in the real estate sector of the country has led to a rise in the demand of wallpapers for both commercial and residential applications. Additionally, printed wallpapers are not only limited to walls of the buildings but can also be used for application on furniture with different textures and can also be used to cover the flaws in the walls as well. Wallpapers are also available in vinyl and lead-free versions, attracting health-conscious consumers, thereby further catalysing the growth of the Indian wallpaper market.

IMARC Group’s latest report provides a deep insight into the Indian wallpaper market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian wallpaper market in any manner.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Indian wallpaper market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, distribution channel and end-user.

Breakup by Region:

• North India
• East India
• West and Central India
• South India
   

Breakup by Product Type:

• Vinyl-Based
• Non-Woven
• Pure Paper Type
• Fiber Type
• Others
   

Breakup by Distribution Channel:

• Offline
• Online
   

Breakup by End-User:

• Residential
• Commercial
   

Value Chain Analysis

Key Drivers and Challenges

Porters Five Forces Analysis

PESTEL Analysis

Government Regulations

Competitive Landscape

• Competitive Structure
• Key Player Profiles

Report Coverage:

Key Questions Answered in This Report:

• How has the Indian wallpaper market performed so far and how will it perform in the coming years?
• What are the key regional markets in the Indian wallpaper industry?
• What has been the impact of COVID-19 on the Indian wallpaper industry?
• What is the breakup of the Indian wallpaper market on the basis of product type?
• What is the breakup of the Indian wallpaper market on the basis of distribution channel?
• What is the breakup of the Indian wallpaper market on the basis of end-user?
• What are the various stages in the value chain of the Indian wallpaper industry?
• What are the key driving factors and challenges in the Indian wallpaper industry?
• What is the structure of the Indian wallpaper industry and who are the key players?
• What is the degree of competition in the Indian wallpaper industry?
• What are the profit margins in the Indian wallpaper industry?