The Indian wallpaper market is currently exhibiting strong growth. Wallpapers are decorative layers usually made of paper, plastic, vinyl, etc, which are printed for application and decoration on the walls of a room or a building. Wallpapers are available in various forms such as plain lining paper, textured paper or set of sheets with a single non-repeating design. They are also available in a variety of patterns, designs that can be customized as per the user’s tastes and requirements. Wallpapers are highly durable since they can last for more years as compared to paints. Moreover, wallpapers do not chip or crack easily and cover the flaws on walls better, thereby making it a preferable choice over paints.
The primary factor driving the Indian wallpaper market is the rise in disposable incomes and modernisation of suburban areas in the country. This has resulted in increased consumer preference for decorative wallpapers over paints. Moreover, strong growth in the real estate sector of the country has led to a rise in the demand of wallpapers for both commercial and residential applications. Additionally, printed wallpapers are not only limited to walls of the buildings but can also be used for application on furniture with different textures and can also be used to cover the flaws in the walls as well. Wallpapers are also available in vinyl and lead-free versions, attracting health-conscious consumers, thereby further catalysing the growth of the Indian wallpaper market. Looking forward, the Indian wallpaper market is projected to grow at a CAGR of around 22% during 2019-2024.
IMARC Group’s latest report provides a deep insight into the Indian wallpaper market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian wallpaper market in any manner.
Report Scope:
- Historical, Current and Future Market Trends
- Market Breakup by Region
- North India
- East India
- West and Central India
- South India
- Market Breakup by Product Type
- Vinyl-Based
- Non-Woven
- Pure Paper Type
- Fiber Type
- Others
- Market Breakup by Distribution Channel
- Market Breakup by End-User
- Value Chain Analysis
- Key Drivers and Challenges
- Porters Five Forces Analysis
- PESTEL Analysis
- Government Regulations
- Competitive Landscape
- Competitive Structure
- Key Player Profiles
Key Questions Answered in This Report:
- How has the Indian wallpaper market performed so far and how will it perform in the coming years?
- What are the key regional markets in the Indian wallpaper industry?
- What is the breakup of the Indian wallpaper market on the basis of product type?
- What is the breakup of the Indian wallpaper market on the basis of distribution channel?
- What is the breakup of the Indian wallpaper market on the basis of end users?
- What are the various stages in the value chain of the Indian wallpaper industry?
- What are the key driving factors and challenges in the Indian wallpaper industry?
- What is the structure of the Indian wallpaper industry and who are the key players?
- What is the degree of competition in the Indian wallpaper industry?
- What are the profit margins in the Indian wallpaper industry?
Report Coverage:
- Base Year Considered: 2018
- Historical Data Coverage: 2013-2018
- Market Forecast: 2019-2024
- Currency: US$
- Geography Covered: India
- Segments Covered: product type, distribution channel, end-user and region
Report Customization: Although IMARC has tried to cover everything in the wallpaper market landscape, we believe that every stakeholder may have their own specific needs. In view of this, we provide up to 20 man hours of free customization for each report.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Wallpaper Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Product Type
5.4 Market Breakup by Distribution Channel
5.5 Market Breakup by End-User
5.6 Market Breakup by Region
5.7 Market Forecast
5.8 SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats
5.9 Value Chain Analysis
5.10 Porters Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Competition
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
5.11 PESTEL Analysis
5.11.1 Political
5.11.2 Economic
5.11.3 Social
5.11.4 Legal
5.11.5 Environmental
5.11.6 Technological
5.12 Price Analysis
5.12.1 Price Indicators
5.12.2 Price Structure
5.12.3 Margin Analysis
6 Market Breakup by Product Type
6.1 Vinyl-Based
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Non-Woven
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Pure Paper Type
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Fiber Type
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Others
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Offline
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Online
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End-User
8.1 Residential
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Commercial
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Region
9.1 North India
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 West and Central India
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 South India
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 East India
9.4.1 Market Trends
9.4.2 Market Forecast
10 Government Regulations
11 Strategic Recommendations
12 Competitive Landscape
12.1 Market Structure
12.2 Key Players
12.3 Profiles of Key Players
List of Figures
Figure 1: India: Wallpaper Market: Major Drivers and Challenges
Figure 2: India: Wallpaper Market: Sales Value (in Million US$), 2013-2018
Figure 3: India: Wallpaper Market: Breakup by Product Type (in %), 2018
Figure 4: India: Wallpaper Market: Breakup by Distribution Channel (in %), 2018
Figure 5: India: Wallpaper Market: Breakup by End-User (in %), 2018
Figure 6: India: Wallpaper Market: Breakup by Region (in %), 2018
Figure 7: India: Wallpaper Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 8: India: Wallpaper Industry: SWOT Analysis
Figure 9: India: Wallpaper Industry: Value Chain Analysis
Figure 10: India: Wallpaper Industry: Porter’s Five Forces Analysis
Figure 11: India: Wallpaper Industry: PESTEL Analysis
Figure 12: India: Wallpaper (Vinyl-Based) Market: Sales Value (in Million US$), 2013 & 2018
Figure 13: India: Wallpaper (Vinyl-Based) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 14: India: Wallpaper (Non-Woven) Market: Sales Value (in Million US$), 2013 & 2018
Figure 15: India: Wallpaper (Non-Woven) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 16: India: Wallpaper (Pure Paper Type) Market: Sales Value (in Million US$), 2013 & 2018
Figure 17: India: Wallpaper (Pure Paper Type) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 18: India: Wallpaper (Fiber Type) Market: Sales Value (in Million US$), 2013 & 2018
Figure 19: India: Wallpaper (Fiber Type) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 20: India: Wallpaper (Other Product types) Market: Sales Value (in Million US$), 2013 & 2018
Figure 21: India: Wallpaper (Other Product Types) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 22: India: Wallpaper Market: Offline Sales (in Million US$), 2013 & 2018
Figure 23: India: Wallpaper Market Forecast: Offline Sales (in Million US$), 2019-2024
Figure 24: India: Wallpaper Market: Online Sales (in Million US$), 2013 & 2018
Figure 25: India: Wallpaper Market Forecast: Online Sales (in Million US$), 2019-2024
Figure 26: India: Wallpaper (Residential) Market: Sales Value (in Million US$), 2013 & 2018
Figure 27: India: Wallpaper (Residential) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 28: India: Wallpaper (Commercial) Market: Sales Value (in Million US$), 2013 & 2018
Figure 29: India: Wallpaper (Commercial) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 30: North India: Wallpaper Market: Sales Value (in Million US$), 2013 & 2018
Figure 31: North India: Wallpaper Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 32: West and Central India: Wallpaper Market: Sales Value (in Million US$), 2013 & 2018
Figure 33: West and Central India: Wallpaper Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 34: South India: Wallpaper Market: Sales Value (in Million US$), 2013 & 2018
Figure 35: South India: Wallpaper Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 36: East India: Wallpaper Market: Sales Value (in Million US$), 2013 & 2018
Figure 37: East India: Wallpaper Market Forecast: Sales Value (in Million US$), 2019-2024
List of Tables
Table 1: India: Wallpaper Market: Key Industry Highlights, 2018 and 2024
Table 2: India: Wallpaper Market Forecast: Breakup by Product Type (in Million US$), 2019-2024
Table 3: India: Wallpaper Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 4: India: Wallpaper Market Forecast: Breakup by End-User (in Million US$), 2019-2024
Table 5: India: Wallpaper Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 6: India: Wallpaper Market Structure
Table 7: India: Wallpaper Market: Key Players