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Indian Wallpaper Market to Reach US$ 301.3 Million by 2025, Spurred by Significant Growth in Real Estate Sector

According to the latest report by IMARC Group, titled "Indian Wallpaper Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025," the Indian Wallpaper market size reached US$ 89.6 Million in 2019. Wallpapers are decorative materials that are used to cover the interior walls of residential and commercial spaces. Made from paper, vinyl and plastic, they are widely available in numerous forms, such as textured paper, lining paper and set of sheets with a single non-repeating design. Wallpapers comprise ground coat, applied ink and backing, which can be made up of wood pulp, groundwood or woven textiles. They are extremely durable in nature and can be used for years without the need for replacement, owing to which they are replacing wall paints. They can also be customized in accordance with the user's preference and are utilized to impart style and color to a particular space. 

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Indian Wallpaper Market Trends:

The Indian market is primarily driven by the rising number of construction activities in the country. Rapid urbanization and changing lifestyle preferences of the masses have led to the increasing demand for residential spaces, thereby facilitating the uptake of interior decorative materials. A significant rise in the requirement for the refurbishment of existing infrastructure is also contributing to the market growth. Apart from this, the confluence of numerous factors, including inflating disposable income levels, increasing middle-class population and growing preference for aesthetically appealing interior designs among the majority of the individuals, is providing a thrust to the market growth. Furthermore, numerous key players are extensively investing in the development of efficient variants, which is acting another major growth-inducing factor. For instance, they have launched lead-free wallpapers, which are gaining widespread preference among health-conscious customers. Non-woven wallpapers are also gaining popularity among individuals, owing to their tear-resistant nature, washability and easy removal. Some of the other factors contributing to the market growth include the advent of wallpapers with easy application and the expansion of online retail platforms across the country. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 301.3 Million by 2025, growing at a CAGR of 22.4% during the forecast period (2020-2025).

Market Summary:

  • On the basis of the product type, the market has been divided into vinyl-based, non-woven, pure paper type, fiber type and others.
  • Based on the distribution channel, the market has been bifurcated into the offline and online segments.
  • On the basis of the end user, the market has been classified into the residential and commercial sectors.
  • On the geographical front, the market has been segregated into North India, East India, West and Central India, and South India.
  • The competitive landscape of the market has been analyzed in the report with the detailed profiles of the key players operating in the market.


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