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Indian Wallpaper Market to Grow at 21.9% During 2022-2027, Propelled by Increased Spending on Home Décor and Remodeling

Published on Oct 02, 2021

As per the latest report by IMARC Group, titled “Indian Wallpaper Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the Indian wallpaper market is expected to exhibit a CAGR of 21.9% during 2022-2027. Wallpapers refer to decorative materials made of plastic, paper and vinyl, which are used to embellish the interior walls of residential and commercial spaces. They are available in numerous forms, including textured paper, plain lining paper, or a set of sheets with a single non-repeating design. These wallpapers impart style and color to a particular space and can also be customized according to the users’ preferences. They are also highly durable and can last for years without requiring replacementunlike paints. In India, wallpapers have gained traction as they do not crack or chip easily, add an aesthetic appeal to the space, and cover the flaws on walls. 

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Indian Wallpaper Market Trends:

The shifting consumer preferences toward decorative wallpapers over paints on account of rising disposable incomes, improving lifestyles, and rapid modernization of suburban areas represents the primary factor driving the market. Additionally, a significant rise in construction activities across the country and increased consumer spending on home décor and remodeling activities have augmented the product demand. Besides this, the growing middle-class population and inclination toward aesthetically appealing interior designs are other major growth-inducing factors. Furthermore, several key players are launching innovative and efficient product variants, such as lead-free wallpapers, which are gaining popularity among health-conscious consumers, thereby contributing to the market growth. They have also introduced non-woven wallpapers with properties like washability, tear-resistance and easy removal, making thema preferable choice among the masses. Moreover, the expanding e-commerce sector, development of peel-and-stick wallpapers, and increasing number of high-traffic spaces like restaurants, bars and clubs have catalyzed the market growth.

Market Summary:

  • Based on the product type, the market has been segmented into vinyl-based, non-woven, pure paper type, fiber type, and others. 
  • On the basis of the distribution channel, the market has been classified as offline and online channels. 
  • The market has been bifurcated based on the end-user into residential and commercial sectors. 
  • Region-wise, the market has been segregated into North India, East India, West and Central India, and South India. 
  • The competitive landscape of the market has also been examined in the report, along with the detailed profiles of the key players operative in the industry.


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