The Indonesia alternative data market size reached USD 114.83 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,728.61 Million by 2033, exhibiting a growth rate (CAGR) of 35.16% during 2025-2033. Factors driving growth in the market include rapid IoT deployment and internet penetration, accelerated by national smart‑city and 5G initiatives. Moreover, strong demand from financial institutions (hedge funds, BFSI) seeking real‑time, unconventional insights; and regulatory support coupled with advanced AI/ML adoption, are enhancing Indonesia alternative data market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 114.83 Million |
Market Forecast in 2033 | USD 1,728.61 Million |
Market Growth Rate 2025-2033 | 35.16% |
Expansion through Smart Cities and 5G Infrastructure
Indonesia’s smart‑city programs and increasing 5G rollout are generating vast amounts of real‑time, high‑granularity data, from sensors in transportation, utilities, and public safety systems. According to global trends, 5G networks enhance bandwidth and reduce latency, enabling IoT devices to transmit diverse datasets more quickly. The government’s Making Indonesia 4.0 roadmap further supports these deployments, fostering conditions for alternative data collection in urban environments. As such, the Indonesia alternative data market growth is fueled by layered digital infrastructure, which produces multifaceted data streams valuable to analytics and investor insights. For instance, in February 2025, Indonesia’s Ministry of Communication and Digital Affairs sought an additional Rp9.69 trillion budget to complete the National Data Center project in Cikarang, West Java. The ministry aims to finalize the center with Rp280 billion allocated and plans to explore alternative financing. The budget proposal has support from the House Commission I to ensure the continuity of essential public services and strengthen Indonesia’s data infrastructure in 2025.
Financial Sector Adoption and Data Monetization
Indonesia’s BFSI sector is rapidly monetizing alternative data, leveraging transaction logs, web scraping, and social sentiment to enhance risk modeling, fraud prevention, and customer personalization. Regional reports forecast strong data monetization expansion driven by analytics platforms, with BFSI leading end-user adoption. A 2025 industry report reinforces this trend, highlighting the rise of Innovative Credit Scoring (ICS) models that use alternative data, such as mobile usage, utility payments, and social media, to assess creditworthiness for micro, small, and medium enterprises (MSMEs). These models address traditional lending gaps and are powered by machine learning tools, further embedding alternative data into financial decision-making. These dynamics collectively underpin robust Indonesia alternative data market growth.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional level for 2025-2033. Our report has categorized the market based on data type, industry, and end user.
Data Type Insights:
The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others.
Industry Insights:
A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others.
End User Insights:
A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Java, Sumatra, Kalimantan, Sulawesi, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Data Types Covered | Credit and Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records, Mobile Application Usage, Satellite and Weather Data, Social and Sentiment Data, Web Scraped Data, Web Traffic, Others |
Industries Covered | Automotive, BFSI, Energy, Industrial, IT and Telecommunications, Media and Entertainment, Real Estate and Construction, Retail, Transportation and Logistics, Others |
End Users Covered | Hedge Fund Operators, Investment Institutions, Retail Companies, Others |
Regions Covered | Java, Sumatra, Kalimantan, Sulawesi, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: