Indonesia Alternative Data Market Size, Share, Trends and Forecast by Data Type, Industry, End User, and Region, 2025-2033

Indonesia Alternative Data Market Size, Share, Trends and Forecast by Data Type, Industry, End User, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A38529

Indonesia Alternative Data Market Overview: 

The Indonesia alternative data market size reached USD 114.83 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,728.61 Million by 2033, exhibiting a growth rate (CAGR) of 35.16% during 2025-2033. Factors driving growth in the market include rapid IoT deployment and internet penetration, accelerated by national smart‑city and 5G initiatives. Moreover, strong demand from financial institutions (hedge funds, BFSI) seeking real‑time, unconventional insights; and regulatory support coupled with advanced AI/ML adoption, are enhancing Indonesia alternative data market share.

Report Attribute 
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024 USD 114.83 Million
Market Forecast in 2033 USD 1,728.61 Million
Market Growth Rate 2025-2033 35.16%


Indonesia Alternative Data Market Trends: 

Expansion through Smart Cities and 5G Infrastructure

Indonesia’s smart‑city programs and increasing 5G rollout are generating vast amounts of real‑time, high‑granularity data, from sensors in transportation, utilities, and public safety systems. According to global trends, 5G networks enhance bandwidth and reduce latency, enabling IoT devices to transmit diverse datasets more quickly. The government’s Making Indonesia 4.0 roadmap further supports these deployments, fostering conditions for alternative data collection in urban environments. As such, the Indonesia alternative data market growth is fueled by layered digital infrastructure, which produces multifaceted data streams valuable to analytics and investor insights. For instance, in February 2025, Indonesia’s Ministry of Communication and Digital Affairs sought an additional Rp9.69 trillion budget to complete the National Data Center project in Cikarang, West Java. The ministry aims to finalize the center with Rp280 billion allocated and plans to explore alternative financing. The budget proposal has support from the House Commission I to ensure the continuity of essential public services and strengthen Indonesia’s data infrastructure in 2025.

Financial Sector Adoption and Data Monetization

Indonesia’s BFSI sector is rapidly monetizing alternative data, leveraging transaction logs, web scraping, and social sentiment to enhance risk modeling, fraud prevention, and customer personalization. Regional reports forecast strong data monetization expansion driven by analytics platforms, with BFSI leading end-user adoption. A 2025 industry report reinforces this trend, highlighting the rise of Innovative Credit Scoring (ICS) models that use alternative data, such as mobile usage, utility payments, and social media, to assess creditworthiness for micro, small, and medium enterprises (MSMEs). These models address traditional lending gaps and are powered by machine learning tools, further embedding alternative data into financial decision-making. These dynamics collectively underpin robust Indonesia alternative data market growth.

Indonesia Alternative Data Market Segmentation: 

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional level for 2025-2033. Our report has categorized the market based on data type, industry, and end user. 

Data Type Insights: 

  • Credit and Debit Card Transactions 
  • Email Receipts 
  • Geo-location (Foot Traffic) Records 
  • Mobile Application Usage 
  • Satellite and Weather Data 
  • Social and Sentiment Data 
  • Web Scraped Data 
  • Web Traffic 
  • Others 

The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others. 

Industry Insights: 

  • Automotive 
  • BFSI 
  • Energy 
  • Industrial 
  • IT and Telecommunications 
  • Media and Entertainment 
  • Real Estate and Construction 
  • Retail 
  • Transportation and Logistics 
  • Others 

A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others. 

End User Insights: 

  • Hedge Fund Operators 
  • Investment Institutions 
  • Retail Companies 
  • Others 

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others. 

Regional Insights: 

  • Java 
  • Sumatra 
  • Kalimantan 
  • Sulawesi 
  • Others 

The report has also provided a comprehensive analysis of all the major regional markets, which include Java, Sumatra, Kalimantan, Sulawesi, and others. 

Competitive Landscape: 

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. 

Indonesia Alternative Data Market News:

  • In August 2024, TrustDecision upgraded its Credit Data Insight solution for Indonesia’s digital lenders by incorporating alternative data such as family financial status, multi-platform user behavior, and device usage patterns. These enhancements provide a more holistic view of applicants, improving credit risk assessment and fraud detection. By leveraging this rich data, the solution boosts fraud prediction accuracy by 10% and extends device score coverage to new markets. This innovation helps lenders make better, data-driven decisions in Indonesia’s evolving digital lending market. 

Indonesia Alternative Data Market Report Coverage: 

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Million USD
Scope of the Report

Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:

  • Data Type
  • Industry
  • End User
  • Region
Data Types Covered Credit and Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records, Mobile Application Usage, Satellite and Weather Data, Social and Sentiment Data, Web Scraped Data, Web Traffic, Others 
Industries Covered Automotive, BFSI, Energy, Industrial, IT and Telecommunications, Media and Entertainment, Real Estate and Construction, Retail, Transportation and Logistics, Others 
End Users Covered Hedge Fund Operators, Investment Institutions, Retail Companies, Others 
Regions Covered Java, Sumatra, Kalimantan, Sulawesi, Others 
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report: 

  • How has the Indonesia alternative data market performed so far and how will it perform in the coming years? 
  • What is the breakup of the Indonesia alternative data market on the basis of data type? 
  • What is the breakup of the Indonesia alternative data market on the basis of industry? 
  • What is the breakup of the Indonesia alternative data market on the basis of end user? 
  • What is the breakup of the Indonesia alternative data market on the basis of region? 
  • What are the various stages in the value chain of the Indonesia alternative data market?
  • What are the key driving factors and challenges in the Indonesia alternative data market? 
  • What is the structure of the Indonesia alternative data market and who are the key players? 
  • What is the degree of competition in the Indonesia alternative data market?

Key Benefits for Stakeholders: 

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Indonesia alternative data market from 2019-2033. 
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the Indonesia alternative data market. 
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Indonesia alternative data industry and its attractiveness. 
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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Indonesia Alternative Data Market Size, Share, Trends and Forecast by Data Type, Industry, End User, and Region, 2025-2033
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