Indonesia Alternative Data Market Size

Indonesia Alternative Data Market Size, Share, Trends and Forecast by Data Type, Industry, End User, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A38529

Indonesia Alternative Data Market Overview:

The Indonesia alternative data market size reached USD 114.83 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,728.61 Million by 2033, exhibiting a growth rate (CAGR) of 35.16% during 2025-2033. Factors driving growth in the market include rapid IoT deployment and internet penetration, accelerated by national smart‑city and 5G initiatives. Moreover, strong demand from financial institutions (hedge funds, BFSI) seeking real‑time, unconventional insights; and regulatory support coupled with advanced AI/ML adoption, are enhancing Indonesia alternative data market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 114.83 Million
Market Forecast in 2033	USD 1,728.61 Million
Market Growth Rate 2025-2033	35.16%

Indonesia Alternative Data Market Trends:

Expansion through Smart Cities and 5G Infrastructure

Indonesia’s smart‑city programs and increasing 5G rollout are generating vast amounts of real‑time, high‑granularity data, from sensors in transportation, utilities, and public safety systems. According to global trends, 5G networks enhance bandwidth and reduce latency, enabling IoT devices to transmit diverse datasets more quickly. The government’s Making Indonesia 4.0 roadmap further supports these deployments, fostering conditions for alternative data collection in urban environments. As such, the Indonesia alternative data market growth is fueled by layered digital infrastructure, which produces multifaceted data streams valuable to analytics and investor insights. For instance, in February 2025, Indonesia’s Ministry of Communication and Digital Affairs sought an additional Rp9.69 trillion budget to complete the National Data Center project in Cikarang, West Java. The ministry aims to finalize the center with Rp280 billion allocated and plans to explore alternative financing. The budget proposal has support from the House Commission I to ensure the continuity of essential public services and strengthen Indonesia’s data infrastructure in 2025.

Financial Sector Adoption and Data Monetization

Indonesia’s BFSI sector is rapidly monetizing alternative data, leveraging transaction logs, web scraping, and social sentiment to enhance risk modeling, fraud prevention, and customer personalization. Regional reports forecast strong data monetization expansion driven by analytics platforms, with BFSI leading end-user adoption. A 2025 industry report reinforces this trend, highlighting the rise of Innovative Credit Scoring (ICS) models that use alternative data, such as mobile usage, utility payments, and social media, to assess creditworthiness for micro, small, and medium enterprises (MSMEs). These models address traditional lending gaps and are powered by machine learning tools, further embedding alternative data into financial decision-making. These dynamics collectively underpin robust Indonesia alternative data market growth.

Indonesia Alternative Data Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional level for 2025-2033. Our report has categorized the market based on data type, industry, and end user.

Data Type Insights:

Credit and Debit Card Transactions
Email Receipts
Geo-location (Foot Traffic) Records
Mobile Application Usage
Satellite and Weather Data
Social and Sentiment Data
Web Scraped Data
Web Traffic
Others

The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others.

Industry Insights:

Automotive
BFSI
Energy
Industrial
IT and Telecommunications
Media and Entertainment
Real Estate and Construction
Retail
Transportation and Logistics
Others

A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others.

End User Insights:

Hedge Fund Operators
Investment Institutions
Retail Companies
Others

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others.

Regional Insights:

Java
Sumatra
Kalimantan
Sulawesi
Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Java, Sumatra, Kalimantan, Sulawesi, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Indonesia Alternative Data Market News:

In August 2024, TrustDecision upgraded its Credit Data Insight solution for Indonesia’s digital lenders by incorporating alternative data such as family financial status, multi-platform user behavior, and device usage patterns. These enhancements provide a more holistic view of applicants, improving credit risk assessment and fraud detection. By leveraging this rich data, the solution boosts fraud prediction accuracy by 10% and extends device score coverage to new markets. This innovation helps lenders make better, data-driven decisions in Indonesia’s evolving digital lending market.

Indonesia Alternative Data Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Data Type Industry End User Region
Data Types Covered	Credit and Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records, Mobile Application Usage, Satellite and Weather Data, Social and Sentiment Data, Web Scraped Data, Web Traffic, Others
Industries Covered	Automotive, BFSI, Energy, Industrial, IT and Telecommunications, Media and Entertainment, Real Estate and Construction, Retail, Transportation and Logistics, Others
End Users Covered	Hedge Fund Operators, Investment Institutions, Retail Companies, Others
Regions Covered	Java, Sumatra, Kalimantan, Sulawesi, Others
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Indonesia alternative data market performed so far and how will it perform in the coming years?
What is the breakup of the Indonesia alternative data market on the basis of data type?
What is the breakup of the Indonesia alternative data market on the basis of industry?
What is the breakup of the Indonesia alternative data market on the basis of end user?
What is the breakup of the Indonesia alternative data market on the basis of region?
What are the various stages in the value chain of the Indonesia alternative data market?
What are the key driving factors and challenges in the Indonesia alternative data market?
What is the structure of the Indonesia alternative data market and who are the key players?
What is the degree of competition in the Indonesia alternative data market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Indonesia alternative data market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Indonesia alternative data market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Indonesia alternative data industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.

Purchase Options Discount
Offer

Inquire Before Buying

Speak to an Analyst

Request Brochure

Request Customization

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.

Indonesia Alternative Data Market Research Report