The Indonesia bancassurance market size reached USD 19,464.17 Million in 2024. Looking forward, the market is projected to reach USD 30,690.64 Million by 2033, exhibiting a growth rate (CAGR) of 5.19% during 2025-2033. The market is driven by Indonesia’s expanding middle class, national financial inclusion programs, and the widespread reach of banking networks. Rising demand for Sharia-compliant products has strengthened Islamic bancassurance offerings, supported by government-backed growth in Sharia banking. Mobile-first distribution models, including partnerships with fintechs and integration into super-apps, have broadened access and improved policy servicing, thus augmenting the Indonesia bancassurance market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 19,464.17 Million |
Market Forecast in 2033 | USD 30,690.64 Million |
Market Growth Rate 2025-2033 | 5.19% |
Expanding Middle Class and Financial Inclusion Efforts
Indonesia’s bancassurance sector is benefiting from the rapid expansion of its middle class, which is driving greater demand for savings, protection, and investment-linked insurance products. Government initiatives such as the National Strategy for Financial Inclusion aim to boost insurance penetration, particularly in underserved rural areas. Banks, which enjoy extensive branch networks across the archipelago, serve as ideal partners for insurers seeking broad market access. Collaborations between large domestic banks, like Bank Mandiri and BRI, and leading insurers are helping create affordable, customized policies. For instance, In April 2024, Allianz Life Indonesia and Bank HSBC Indonesia launched the "Premier Legacy Assurance," a traditional whole life insurance product aimed at maximizing inheritance planning for HSBC Premier customers. The product offers key features such as the Booster Benefit, which increases the sum assured by 20% every five years, reaching up to 300% of the initial sum assured, addressing concerns about inflation and asset fluctuations. This digital push is reinforced by high smartphone penetration and growing comfort with financial transactions via apps. Collaborations with fintech players have further enhanced customer experience through AI-driven insurance recommendations and paperless onboarding. Indonesia bancassurance market growth is being accelerated by inclusive financial policies, rising disposable incomes, and widespread banking coverage.
Sharia-Compliant Bancassurance Products
Indonesia, with the world’s largest Muslim population, presents significant growth potential for Sharia-compliant insurance (takaful) products distributed through banks. Islamic banking penetration is growing steadily, supported by government policies encouraging Sharia finance adoption. Bancassurance players are capitalizing on this trend by offering products such as family takaful, education savings plans, and health protection in compliance with Islamic principles. In September 2024, Prudential plc announced a strategic bancassurance partnership with Bank Syariah Indonesia (BSI) to expand its presence in the ASEAN region. Through this collaboration, Prudential will become the Syariah life insurance provider for BSI starting in 2025, targeting BSI's 20 million customers across over 1,000 branches. This partnership aims to boost Prudential's share in the rapidly growing bancassurance sector and deepen its reach in Indonesia's under-penetrated Syariah financial services market. In addition to this, Indonesia’s strong mobile-first culture is influencing how bancassurance products are marketed and sold. Banks and insurers are leveraging super-app ecosystems, digital wallets, and mobile banking platforms to enable instant policy purchase, premium payment, and claims tracking. The digital-first approach is proving effective in reaching younger consumers while maintaining the credibility of established banking partners. Partnerships between Islamic banks like Bank Syariah Indonesia and insurers specializing in Sharia-compliant coverage have created a competitive advantage in addressing faith-based consumer preferences, particularly among younger, urban Muslims seeking both ethical and financially secure solutions.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type and model type.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes life bancassurance and non-life bancassurance.
Model Type Insights:
The report has provided a detailed breakup and analysis of the market based on the model type. This includes pure distributor, exclusive partnership, financial holding, and joint venture.
Regional Insights:
The report has also provided a comprehensive analysis of all major regional markets. This includes Java, Sumatra, Kalimantan, Sulawesi, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Life Bancassurance, Non-Life Bancassurance |
Model Types Covered | Pure Distributor, Exclusive Partnership, Financial Holding, Joint Venture |
Regions Covered | Java, Sumatra, Kalimantan, Sulawesi, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: