Indonesia E-Commerce Market Report by Type (B2C E-Commerce, B2B E-Commerce), and Region 2024-2032

Indonesia E-Commerce Market Report by Type (B2C E-Commerce, B2B E-Commerce), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A16400
Buy Now

Market Overview:

Indonesia e-commerce market is projected to exhibit a growth rate (CAGR) of 9.45% during 2024-2032. The rapid internet penetration, increasing population of young and tech-savvy individuals, increasing occurrence of e-commerce transactions through mobile phones, significant logistics and payment innovations, marketplace diversity, integration of social media platforms with e-commerce platforms, and growing popularity of cross-border-e-commerce represent some of the key factors driving the market.

Report Attribute
Key Statistics
Base Year
Forecast Years
Historical Years
Market Growth Rate (2024-2032) 9.45%

E-commerce, short for electronic commerce, is the process of buying and selling products or services over the internet. It has revolutionized the way businesses operate and consumers shop. E-commerce encompasses a wide range of activities, from online retail stores where consumers can purchase goods directly, to business-to-business (B2B) transactions between companies. It leverages digital platforms, such as websites and mobile apps, to facilitate these transactions. E-commerce offers numerous advantages, including convenience, a global reach, and often, cost-efficiency. It allows businesses to showcase their products or services to a vast online audience, making it an essential tool for market research companies seeking to understand consumer behavior and trends.

Indonesia E-Commerce Market Trends:

The increasing internet penetration, particularly in urban and rural areas, has been a primary driver of e-commerce industry. With more individuals gaining access to the internet through smartphones and affordable data plans, the potential customer base for online shopping has expanded dramatically. Additionally, Indonesia boasts a large and youthful population, with a high percentage of tech-savvy individuals. This demographic is more inclined to embrace e-commerce, contributing to the growing demand for online shopping platforms. Other than this, a significant portion of e-commerce transactions in Indonesia occurs through mobile devices. E-commerce businesses that prioritize mobile app development and user-friendly mobile interfaces have a competitive edge. Besides this, the improving economy of Indonesia has led to a rising middle class with increased disposable income. This demographic shift has fueled consumer spending, with several individuals shifting toward e-commerce platforms for a wider variety of goods and services. In line with this, the development of efficient logistics networks and various payment options, including digital wallets and cash-on-delivery services, has enhanced the convenience of online shopping. This, in turn, has boosted consumer confidence in the industry. Furthermore, a diverse range of e-commerce marketplaces, both local and international, offers consumers an extensive selection of products. This diversity has led to increased competition and innovation in the e-commerce space. Apart from these factors, the integration of social media platforms with e-commerce has gained traction in Indonesia. Businesses leverage platforms like Instagram and Facebook to showcase products, allowing for a more personalized and interactive shopping experience. Moreover, the COVID-19 pandemic accelerated the shift toward online shopping as lockdowns and safety concerns prompted more consumers to turn to e-commerce for their daily needs. Furthermore, the Government of Indonesia has implemented initiatives to promote the digital economy, including policies that encourage e-commerce growth. This support includes regulations on e-commerce taxation and digital infrastructure development.

Indonesia E-Commerce Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type.

Type Insights:

  • B2C E-Commerce
    • Beauty and Personal Care
    • Consumer Electronics
    • Fashion and Apparel
    • Food and Beverage
    • Furniture and Home
    • Others
  • B2B E-Commerce

The report has provided a detailed breakup and analysis of the market based on the type. This includes B2C E-commerce (beauty and personal care, consumer electronics, fashion and apparel, food and beverage, furniture and home, and others) and B2B E-commerce.

Regional Insights:

  • Java
  • Sumatra
  • Kalimantan
  • Sulawesi
  • Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Java, Sumatra, Kalimantan, Sulawesi, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

 Indonesia E-Commerce Market Report Coverage:

Report Features Details
Base Year of the Analysis 2023
 Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Type
  • Region
Types Covered
  • B2C E-Commerce: Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, Others
  • B2B E-Commerce
Regions Covered Java, Sumatra, Kalimantan, Sulawesi, Others
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the Indonesia e-commerce market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Indonesia e-commerce market?
  • What is the breakup of the Indonesia e-commerce market on the basis of type?
  • What are the various stages in the value chain of the Indonesia e-commerce market? 
  • What are the key driving factors and challenges in the Indonesia e-commerce?
  • What is the structure of the Indonesia e-commerce market and who are the key players?
  • What is the degree of competition in the Indonesia e-commerce market?

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Indonesia E-commerce market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the Indonesia E-commerce market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Indonesia E-commerce industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Indonesia E-Commerce Market Report by Type (B2C E-Commerce, B2B E-Commerce), and Region 2024-2032
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-713-2163


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More