Indonesia Foodservice Market Research Report and Industry Forecast

Market Overview:

The Indonesia foodservice market size reached USD 45.0 Billion in 2024. The market is projected to reach USD 121.6 Billion by 2033, exhibiting a growth rate (CAGR) of 11.66% during 2025-2033. The market growth is attributed to the rising middle-class population, changing consumer preferences, the growth of e-commerce, increasing tourism, favorable government initiatives, and the growing influence of social media.

Market Insights:

• The region has been segmented into Java, Sumatra, Kalimantan, Sulawesi, and others.
• Based on foodservice types, the market is divided into cafes and bars, cloud kitchens, full-service restaurants, and quick-service restaurants (QSR).
• The outlet segmentation includes chained outlets and independent outlets.
• On the basis of location, the market is divided into leisure, lodging, retail, standalone, and travel locations.

Market Size & Forecast:

• 2024 Market Size: USD 45.0 Billion
• 2033 Projected Market Size: USD 121.6 Billion
• CAGR (2025-2033): 11.66%

Foodservice refers to the broad industry encompassing the preparation, distribution, and delivery of food and beverages to consumers. This industry plays a pivotal role in meeting the diverse dining needs of individuals across various settings, including restaurants, cafes, catering services, schools, hospitals, and more. Foodservice establishments can range from fine dining restaurants offering exquisite cuisine to fast-food chains providing quick and convenient meals. They typically offer a menu or list of food and beverage options for customers to choose from. Menus can range from simple to extensive, offering a wide variety of dishes and beverages to cater to diverse tastes. Another key aspect of the foodservice industry is its adaptability to changing consumer preferences and lifestyles. It continually evolves to meet demands for healthier options, convenience, and sustainability. Moreover, foodservice businesses are integral to the economy, contributing significantly to job creation and revenue generation.

The expanding middle class population is one of the primary drivers of the foodservice market. As income levels increase, consumers have more disposable income to spend on dining out and exploring diverse culinary experiences. Additionally, rapid urbanization in Indonesia has led to a shift in lifestyle and dining habits. Urban areas often witness higher demand for convenience foods, quick-service restaurants, and food delivery services. Other than this, Indonesian consumers are becoming more health-conscious and seeking healthier food options. This has led to a surge in demand for restaurants and food outlets that offer nutritious and balanced meals. Besides this, the growth of e-commerce and smartphone penetration has revolutionized food delivery services in Indonesia. Apps and platforms for ordering food have become increasingly popular, providing consumers with convenience and a wide variety of choices. In line with this, the rich cultural diversity of the region has contributed to a vibrant food scene. Different regions in the country offer unique cuisines, and this diversity encourages experimentation and culinary innovation, and creates a positive Indonesia foodservice market outlook. Furthermore, Indonesia is a popular tourist destination, attracting visitors from around the world. The tourism industry drives demand for foodservice establishments, ranging from street food vendors to upscale restaurants. Apart from these factors, technology is playing an increasingly vital role in the foodservice market, from digital menus and contactless payment systems to kitchen automation, enhancing efficiency and customer experience. Moreover, government initiatives to promote the foodservice industry, such as reducing bureaucracy and streamlining regulations, have created a favorable business environment for food entrepreneurs, thus propelling the market. 

Indonesia Foodservice Market Trends:

Emergence of Health-Oriented Eating and Sustainability Trends

Over the past few years, the market has witnessed a distinct movement towards healthy dining. Customers are increasingly looking for healthier eating options, with restaurants and eating places providing dishes with a focus on dietary balance, organic produce, and reduced-calorie dishes. Increased lifestyle disease awareness and the quest for a healthier way of life has driven the trend, helping to support the Indonesia foodservice market share. In addition to this, sustainability has emerged as a crucial element of the foodservice sector. Most businesses are aiming to minimize food wastage, procure ingredients responsibly, and adopt environmentally friendly methods like utilizing biodegradable packaging and procuring from local farmers. These are not only meeting the need for healthier food but also following the overall global push towards being environmentally conscious, which is transforming the Indonesian foodservice market's future.

Integration of Technology in Service Efficiency

The penetration of technology has revolutionized the Indonesian foodservice industry by enhancing operational effectiveness and customers' experiences. The use of digital solutions like mobile ordering applications, online booking, and contactless payments has simplified the dining experience, providing customers with more convenience and shorter wait times, which is driving Indonesia foodservice market growth. In food preparation, automation technologies are also enhancing speed of food preparation and consistency, as well as supporting food safety compliance. Furthermore, artificial intelligence-powered tools are being implemented for managing inventories and forecasting consumer preference, streamlining the supply chain. This technology transformation enables foodservice companies to become more efficient, address growing expectations from consumers for convenience and speed, and offer a more individualized dining experience.

Indonesia Foodservice Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on foodservice type, outlet, and location.

Foodservice Type Insights:

• Cafes and Bars
  • Bars and Pubs
  • Cafes
  • Juice/Smoothie/Desserts Bars
  • Specialist Coffee and Tea Shops
• Cloud Kitchen
• Full Service Restaurants
• Quick Service Restaurants
  • Bakeries
  • Burger
  • Ice Cream
  • Meat-based Cuisines
  • Pizza
  • Others

The report has provided a detailed breakup and analysis of the market based on the foodservice type. This includes cafes and bars (bars and pubs, cafes, juice/smoothie/desserts bars, and specialist coffee and tea shops), cloud kitchen, full service restaurants, quick service restaurants (bakeries, burger, ice cream, meat-based cuisines, pizza, and others).

Outlet Insights:

• Chained Outlets
• Independent Outlets

A detailed breakup and analysis of the market based on the outlet have also been provided in the report. This includes chained outlets and independent outlets.

Location Insights:

• Leisure
• Lodging
• Retail
• Standalone
• Travel

The report has provided a detailed breakup and analysis of the market based on the location. This includes leisure, lodging, retail, standalone, and travel.

Regional Insights:

• Java
• Sumatra
• Kalimantan
• Sulawesi
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Java, Sumatra, Kalimantan, Sulawesi, and Others.

Competitive Landscape:

Key players in the foodservice market in Indonesia are driving growth through several strategies. They are expanding their digital presence and delivery services, partnering with local platforms like Go-Food and GrabFood to cater to the growing demand for convenience. Menu diversification and localization are also central, with international chains offering region-specific flavors to appeal to local tastes. Additionally, sustainability initiatives, such as eco-friendly packaging and sourcing, are becoming a priority. Companies are enhancing the dining experience with tech-driven solutions like self-service kiosks and contactless payments. Expansion into tier-2 and tier-3 cities, along with strategic collaborations with retail and hospitality sectors, further strengthens market reach and consumer base of the foodservice companies in Indonesia.

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Latest News and Developments:

• In July 2025, Food & Hospitality Indonesia (FHI) 2025 officially opened in Jakarta, with more than 700 top producers, distributors, and retailers from over 35 nations in attendance. The 4-day exhibition, co-located with Hotelex Indonesia, Finefood Indonesia, and Retail Indonesia, will feature innovation, sustainability, and development in the food, beverage, and hospitality industries. Held at the Jakarta International Expo (JIExpo) on July 22-25, FHI 2025 is a vibrant platform that facilitates collaboration and sustainable business practices among the industry players.
• In May 2025, Food Service Network (FSN) extended its operations to Indonesia by entering into a strategic alliance with Restaurant Brands Asia (RBA) to operate distribution and backend activities for Burger King and Popeyes for nearly 170 units. FSN will use its centralized distribution model that comprises six distribution centers and an extensive vendor network to guarantee efficiency and food safety.
• In May 2025, Indonesian foodservice company DailyCo bought Waku, a catering and canteen management company, to grow its presence in the institutional food services business. Waku, which has more than 10 million meals annually to corporate and government customers, will remain a subsidiary of DailyCo but continue to run its current operations. The deal places DailyCo in a position to strengthen its portfolio in Indonesia's fast-growing foodservice sector.
• In December 2024, Bhc Chicken, a leading South Korean chicken franchise, announced plans to open its first outlet in Indonesia in the first half of 2025. The store, located in a downtown Jakarta shopping mall, will cater to the young population under 30. Bhc Chicken has signed a master license agreement with Indonesia's PT. Nachindo Tape Industry and has obtained halal certification for its chicken products, aligning with local preferences, and plans to offer delivery services through online platforms.

Indonesia Foodservice Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Indonesia foodservice Market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Indonesia foodservice Market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Indonesia foodservice industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.