The Indonesia gravity-based water purifier grew a CAGR of nearly 15% during the historical period of 2014-2019. A gravity-based water purifier is a type of water purifier that works on the gravity principle by using activated carbon, instead of electricity. It offers several benefits over electric water purifiers, including cost-effectiveness, easy portability, zero electricity consumption, and improves efficacy, among various others. Owing to this, gravity-based water purifiers are widely used for diverse residential, commercial, and industrial purposes in Indonesia.

The degradation of water resources, coupled with the rising contamination levels of drinking water supplied to the Indonesian households, have boosted the growth of the gravity-based water purifier market in the region. Furthermore, the increasing consumer preferences towards the convenient water purification techniques, along with the rising investments in upgrading the sustainable water-purification infrastructures, is further propelling the product demand. Additionally, various government initiatives for reducing carbon footprints in the region have led to the replacement of electric water purifiers with gravity-based water purifiers. Moreover, rising living standards, increasing disposable income levels, growing consumer awareness, and various technological advancements will continue to catalysel the growth of the Indonesia gravity-based water purifier market in the coming years. Looking forward, IMARC Group expects the market to continue its double-digit growth rate during the next five years.
Report Scope:
Market Breakup by Product Type
- Individual Water Purifiers
- Community Water Purifiers
Market Breakup by Distribution Channel
- Direct Sales
- Company Outlets
- Online
- Others
Competitive Landscape:
The report has also examined the competitive landscape of the market and some of the key players include Advance Product, Culligan Indonesia, Kent RO Systems Ltd., Nazava Water Filters (Pt Holland), PT Toray International Indonesia, Toclas Corporation, Unilever PLC, and Woongjin Coway Co Ltd.
Key Questions Answered in This Report:
- How has the Indonesia gravity-based water purifier market performed so far and how will it perform in the coming years?
- What has been the impact of COVID 19 on the Indonesia gravity-based water purifier market?
- What is the breakup of the Indonesia gravity-based water purifier market based on the product type?
- What is the breakup of the Indonesia gravity-based water purifier market based on the distribution channel?
- What are the key driving factors and challenges in the Indonesia gravity-based water purifier market?
- What is the structure of the Indonesia gravity-based water purifier market and who are the key players?
- What is the degree of competition in the Indonesia gravity-based water purifier market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Indonesia Gravity-Based Water Purifier Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Individual Water Purifier
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Community Water Purifier
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Direct Sales
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Company Outlets
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Online
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 SWOT Analysis
8.1 Overview
8.2 Strengths
8.3 Weaknesses
8.4 Opportunities
8.5 Threats
9 Value Chain Analysis
9.1 Overview
9.2 Inbound Logistics
9.3 Operations
9.4 Outbound Logistics
9.5 Marketing and Sales
9.6 Services
10 Porters Five Forces Analysis
10.1 Overview
10.2 Bargaining Power of Buyers
10.3 Bargaining Power of Suppliers
10.4 Degree of Competition
10.5 Threat of New Entrants
10.6 Threat of Substitutes
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
11.3 Profiles of Key Players
11.3.1 Advance Product
11.3.2 Culligan Indonesia
11.3.3 Kent RO Systems Ltd
11.3.4 Nazava Water Filters (Pt Holland)
11.3.5 PT Toray International Indonesia
11.3.6 Toclas Corporation
11.3.7 Unilever PLC
11.3.8 Woongjin Coway Co Ltd.
List of Figures
Figure 1: Indonesia: Gravity-based Water Purifier Market: Major Drivers and Challenges
Figure 2: Indonesia: Gravity-based Water Purifier Market: Sales Value (in Million US$), 2014-2019
Figure 3: Indonesia: Gravity-based Water Purifier Market: Breakup by Product Type (in %), 2019
Figure 4: Indonesia: Gravity-based Water Purifier Market: Breakup by Distribution Channel (in %), 2019
Figure 5: Indonesia: Gravity-based Water Purifier Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 6: Indonesia: Gravity-based Water Purifier (Individual Water Purifiers) Market: Sales Value (in Million US$), 2014 & 2019
Figure 7: Indonesia: Gravity-based Water Purifier (Individual Water Purifiers) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 8: Indonesia: Gravity-based Water Purifier (Community Water Purifiers) Market: Sales Value (in Million US$), 2014 & 2019
Figure 9: Indonesia: Gravity-based Water Purifier (Community Water Purifiers) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 10: Indonesia: Gravity-based Water Purifier (Direct Sales) Market: Sales Value (in Million US$), 2014 & 2019
Figure 11: Indonesia: Gravity-based Water Purifier (Direct Sales) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 12: Indonesia: Gravity-based Water Purifier (Company Outlets) Market: Sales Value (in Million US$), 2014 & 2019
Figure 13: Indonesia: Gravity-based Water Purifier (Company Outlets) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 14: Indonesia: Gravity-based Water Purifier (Online) Market: Sales Value (in Million US$), 2014 & 2019
Figure 15: Indonesia: Gravity-based Water Purifier (Online) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 16: Indonesia: Gravity-based Water Purifier (Others) Market: Sales Value (in Million US$), 2014 & 2019
Figure 17: Indonesia: Gravity-based Water Purifier (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 18: Indonesia: Gravity-based Water Purifier Industry: SWOT Analysis
Figure 19: Indonesia: Gravity-based Water Purifier Industry: Value Chain Analysis
Figure 20: Indonesia: Gravity-based Water Purifier Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Indonesia: Gravity-based Water Purifier Market: Key Industry Highlights, 2019 and 2025
Table 2: Indonesia: Gravity-based Water Purifier Market Forecast: Breakup by Product Type (in Million US$), 2020-2025
Table 3: Indonesia: Gravity-based Water Purifier Market Forecast: Breakup by Distribution Channel (in Million US$), 2020-2025
Table 4: Indonesia: Gravity-based Water Purifier Market Structure
Table 5: Indonesia: Gravity-based Water Purifier Industry: Key Players Product Benchmarking