Indonesia Leisure Travel Market Size, Growth, Outlook 2033

Indonesia Leisure Travel Market Size, Share, Trends and Forecast by Traveler Type, Age Group, Expenditure Type, Sales Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A42123

Indonesia Leisure Travel Market Overview:

The Indonesia leisure travel market size reached USD 18,623.20 Million in 2024. Looking forward, the market is projected to reach USD 33,581.30 Million by 2033, exhibiting a growth rate (CAGR) of 6.77% during 2025-2033. The market is enriched by Indonesia's heritage culture, such as temples, UNESCO world heritage sites, and richly diverse traditions that entertain international visitors. Natural sights, from volcanic landscapes to coral reefs, improve eco-travel and adventure-oriented travel, complemented by sustainable tourism. Improvements to infrastructure, increased airports, and event-driven exposure are also enhancing the Indonesia Indonesia leisure travel market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 18,623.20 Million
Market Forecast in 2033	USD 33,581.30 Million
Market Growth Rate 2025-2033	6.77%

Indonesia Leisure Travel Market Trends:

Cultural and Heritage Tourism

Indonesia’s leisure travel market is anchored in its vast cultural and historical wealth, spanning over 17,000 islands with diverse traditions and communities. Bali, Yogyakarta, and Jakarta stand out as centers for temples, palaces, and festivals that attract both domestic and international visitors. Sites such as Borobudur and Prambanan, both UNESCO World Heritage locations, are globally renowned for their architectural and spiritual significance. Traditional dance, music, and crafts remain integral to the tourism appeal, drawing travelers seeking authentic cultural immersion. Indonesia received 13.9 million foreign visitors in 2024, with a further 20.17% increase in Jan–Nov 2024. Culinary tourism also complements heritage attractions, as Indonesia’s diverse regional cuisines offer visitors a unique gastronomic journey. The government has actively supported cultural tourism with initiatives like the “10 New Balis” program, designed to spread tourism benefits beyond Bali to other provinces. With culture at the heart of travel demand, Indonesia successfully balances heritage preservation with tourism development, providing a strong foundation for Indonesia leisure travel market growth.

Natural Landscapes and Eco-Tourism

Indonesia’s unparalleled biodiversity and natural landscapes make it one of the most desirable eco-tourism destinations in Asia. From Komodo National Park to Raja Ampat’s pristine coral reefs and Sumatra’s rainforests, the country’s natural assets attract global eco-conscious travelers. Bali and Lombok serve as gateways for adventure activities such as surfing, diving, and trekking, while Mount Bromo and Mount Rinjani offer unique volcanic landscapes for hikers. Marine tourism is particularly prominent, with Indonesia’s position within the Coral Triangle supporting world-class diving and snorkeling experiences. Visitors spent over USD 16.7 Billion in 2024, with international visitor spend projected to reach a record IDR 344 Trillion (~USD 22 Billion) by 2025. The government is emphasizing sustainable practices, including limiting visitor numbers in ecologically sensitive zones and expanding eco-lodges. This approach balances growth with preservation, ensuring natural wonders remain accessible while protecting biodiversity. As demand for authentic and eco-responsible experiences rises, Indonesia’s natural assets continue to enhance its global reputation in leisure travel.

Indonesia Leisure Travel Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on traveler type, age group, expenditure type, and sales channel.

Traveler Type Insights:

Solo
Group

The report has provided a detailed breakup and analysis of the market based on the traveler type. This includes solo and group.

Age Group Insights:

Baby Boomers
Generation X
Millennial
Generation Z

The report has provided a detailed breakup and analysis of the market based on the age group. This includes baby boomers, generation X, millennial, and generation Z.

Expenditure Type Insights:

Lodging
Transportation
Food and Beverages
Events and Entertainment
Others

The report has provided a detailed breakup and analysis of the market based on the expenditure type. This includes lodging, transportation, food and beverages, events and entertainment, and others.

Sales Channel Insights:

Conventional Channel
Online Channel

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes conventional channel and online channel.

Regional Insights:

Java
Sumatra
Kalimantan
Sulawesi
Others

The report has also provided a comprehensive analysis of all major regional markets. This includes Java, Sumatra, Kalimantan, Sulawesi, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Indonesia Leisure Travel Market News:

In July 2025, Travel + Leisure Co. expanded the Accor Vacation Club brand with the launch of Accor Vacation Club Asia Pacific in Bali, Indonesia. The new vacation club offers members access to resorts across Asia Pacific and beyond, with flexible membership options and a 20-year term. This expansion aligns with the company's strategy to capitalize on the rising wealth and disposable income in Asia, positioning it for growth in the region’s leisure travel market.

Indonesia Leisure Travel Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Traveler Type Age Group Expenditure Type Sales Channel Region
Traveler Types Covered	Solo, Group
Age Groups Covered	Baby Boomers, Generation X, Millennial, Generation Z
Expenditure Types Covered	Lodging, Transportation, Food and Beverages, Events and Entertainment, Others
Sales Channels Covered	Conventional Channel, Online Channel
Regions Covered	Java, Sumatra, Kalimantan, Sulawesi, Others
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Indonesia leisure travel market performed so far and how will it perform in the coming years?
What is the breakup of the Indonesia leisure travel market on the basis of traveler type?
What is the breakup of the Indonesia leisure travel market on the basis of age group?
What is the breakup of the Indonesia leisure travel market on the basis of expenditure type?
What is the breakup of the Indonesia leisure travel market on the basis of sales channel?
What is the breakup of the Indonesia leisure travel market on the basis of region?
What are the various stages in the value chain of the Indonesia leisure travel market?
What are the key driving factors and challenges in the Indonesia leisure travel market?
What is the structure of the Indonesia leisure travel market and who are the key players?
What is the degree of competition in the Indonesia leisure travel market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Indonesia leisure travel market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Indonesia leisure travel market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Indonesia leisure travel industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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