The Indonesia prepaid cards market reached a value of US$ 2.5 Biliion in 2019. A prepaid card is also known as "stored-value card” that uses preloaded transaction funds. These cards do not require any bank account to be linked as they can be used by anyone irrespective of their credit rating, income, status, or someone holding the bank account. Some prepaid cards cannot be reloaded and are disposed after their value is used up. On the other hand, reloadable prepaid cards can be refilled with funds. Looking forward, IMARC Group expects the Indonesia prepaid cards market to double-digit growth during the next five years.
Indonesia has witnessed tremendous development in the e-commerce industry, pushing the younger population to use the internet payment platform. Younger population prefer card as their payment method over others which is driving the adoption of prepaid cards in the country. Moreover, the growing use of POS (Point of Service), EDC terminals and ATM facilities in Indonesia have motivated retailers to use electrical payment methods that encourage consumers to use prepaid cards. The government has also pushed the Prepaid Cards Market through numerous projects focusing cashless economy such as the cashless toll road scheme in 2017. However, there is also some reduction in average transaction values as large numbers of customers entered the cashless payment system and increasing numbers of banks that have exacerbated Indonesia's prepaid industry.
IMARC Group’s latest report provides a deep insight into the Indonesia prepaid cards market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indonesia prepaid cards market in any manner.
Market Breakup by Card Type
Open loop cards currently dominate the market, holding the largest share.
Market Breakup by Purpose
Transportation segment currently dominate the market, holding the largest share.
Market Breakup by Vertical
Amongst these, corporate/organization currently represent the leading segment accounting for majority of the market share.
Market Breakup by Region
Amongst these, Java region accounts for the highest market share.
The report has also examined the competitive landscape of the Indonesia prepaid cards market. Some of the major players include:
Key Questions Answered in This Report:
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