Indonesia Running Gear Market

Indonesia Running Gear Market Overview:

The Indonesia running gear market size reached USD 530.16 Million in 2024. Looking forward, the market is projected to reach USD 926.40 Million by 2033, exhibiting a growth rate (CAGR) of 5.74% during 2025-2033. The market is driven by rapid expansion of e commerce platforms and omnichannel retail models offering convenience, personalization, and access across provinces. Increasing participation in running events, urban fitness culture and health-focused lifestyles continue to raise demand for climate-appropriate gear. At the same time, competitive product innovations, localized designs and sustainability initiatives deepen engagement and further augment the Indonesia running gear market share.

Indonesia Running Gear Market Trends:

Rapid E‑Commerce Expansion and Retail Innovation

Indonesia’s running gear market has been transformed by accelerating online retail growth, supported by widespread mobile usage and efficient local delivery networks. Consumers now shop for technical shoes, apparel, and accessories from both domestic and international e‑commerce platforms offering review features, virtual fitting tools, and frequent promotions. In 2024, nearly half of all e-commerce transactions in Indonesia used alternative payment methods (49.3%), with mobile wallets like GoPay, downloaded 30 Million times by July, playing a major role. Bank transfers held a strong 30.2% share, reflecting continued trust in traditional channels, especially for high-value purchases. Card usage lagged at 7.5%, suggesting limited appeal despite perks like cashback and instalment plans. Brick‑and‑mortar retailers respond through hybrid models such as click‑and‑collect, pop‑up fitting stations, and social commerce events, often combined with influencer-led campaigns. Subscription-based replenishment services and loyalty programs further encourage repeat purchase behavior. Digital storefronts enable personalized size recommendations and real-time inventory visibility. Retailers provide in-store gait analysis and online sizing tools to reduce fit-related returns. This blending of digital convenience and experiential retail elevates product accessibility across urban and regional centers alike. These innovations in retail access and service experience are key contributors to Indonesia running gear market growth.

Growing Fitness Culture and Community Events

Running is gaining popularity across Indonesia, buoyed by a growing health-conscious consumer base, corporate wellness initiatives, and community-led events. Cities such as Jakarta, Bandung, Surabaya, Bali and Yogyakarta host marathons, trail runs, virtual races and weekend fun runs that attract both serious runners and recreational participants. These events stimulate demand for performance footwear, breathable apparel designed for hot and humid conditions, and accessories like sweat‑resistant socks and UV‑protective gear. Local running clubs and social media fitness groups encourage gear sharing and reviews, increasing frequency of gear upgrade. A May 2024 survey used an online-representative sample of Indonesians aged 18+, which highlighted 92% of Indonesians find fitness advice from social media influencers useful. Indonesia also ranks highest in social media membership rates. Community collaborations, limited-edition drops, and influencer campaigns boost consumer engagement. Urban professionals and youth are adopting running as a lifestyle activity, combining fitness, leisure and social engagement. Sustainability concerns are also influencing choices, as eco-aware consumers prefer recycled materials and ethical manufacturing. Continuous product enhancements and strong branding help foster loyalty, repeat purchase, and premium positioning in the competitive landscape. This convergence of community engagement, climate-appropriate product needs, and active lifestyles supports consistent demand across diverse market segments.

Indonesia Running Gear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product, gender, and distribution channel.

Product Insights:

• Running Footwear
• Running Apparel
• Running Accessories
• Fitness Trackers

The report has provided a detailed breakup and analysis of the market based on the product. This includes running footwear, running apparel, running accessories, and fitness trackers.

Gender Insights:

• Male
• Female
• Unisex

The report has provided a detailed breakup and analysis of the market based on gender. This includes male, female, and unisex.

Distribution Channel Insights:

• Specialty and Sports Shops
• Supermarkets and Hypermarkets
• Department and Discount Stores
• Online
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes specialty and sports shops, supermarkets and hypermarkets, department and discount stores, online, and others.

Regional Insights:

• Java
• Sumatra
• Kalimantan
• Sulawesi
• Others

The report has also provided a comprehensive analysis of all major regional markets. This includes Java, Sumatra, Kalimantan, Sulawesi, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Indonesia Running Gear Market News:

• In January 2025, The Athlete’s Foot strengthened its presence in Indonesia by introducing tech-powered retail spaces designed to enhance customer engagement through precision-driven product recommendations. These stores align with Indonesia’s increasing adoption of digital retail technologies, aiming to deliver a customized experience for both road and trail runners.

Indonesia Running Gear Market Report Coverage:

Key Questions Answered in This Report:

• How has the Indonesia running gear market performed so far and how will it perform in the coming years?
• What is the breakup of the Indonesia running gear market on the basis of product?
• What is the breakup of the Indonesia running gear market on the basis of gender?
• What is the breakup of the Indonesia running gear market on the basis of distribution channel?
• What is the breakup of the Indonesia running gear market on the basis of region?
• What are the various stages in the value chain of the Indonesia running gear market? 
• What are the key driving factors and challenges in the Indonesia running gear market?
• What is the structure of the Indonesia running gear market and who are the key players?
• What is the degree of competition in the Indonesia running gear market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Indonesia running gear market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Indonesia running gear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Indonesia running gear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.