India Instant Coffee Market to Grow at 2.66% During 2024-2032, Propelled by the Changing Lifestyles of Individuals

The latest report by IMARC Group, titled “India Instant Coffee Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,” finds that the India instant coffee market is expected to exhibit a CAGR of 2.66% during the forecast period (2024-2032). Instant coffee is a beverage made from fresh and dried coffee beans extract. It is produced using freeze-drying and spray-drying methods, which help preserve the quality, aroma, and flavor of the coffee powder while enhancing the shelf life of the product. It allows quick preparation of hot coffee by adding hot milk or water to the instant coffee powder, with low caffeine and high amounts of antioxidants. In addition, it is economical, convenient, saves time, enhances brain function, boosts metabolism, reduces disease and diabetes risk, and improves mental and liver health while promoting longevity. As a result, instant coffee is gaining traction among individuals across India.

India Instant Coffee Market Trends:

The market is primarily driven by the increasing demand for instant coffee on account of its several benefits, including quick, convenience, and cost-effective. In addition, changing lifestyles and dietary patterns, increasing disposable incomes, and hectic work schedules of individuals are contributing to market growth. Moreover, the significant expansion of cafe culture in India led to the establishment of several multinational chains of coffeehouses such as Starbucks, Cafe Coffee Day (CCD), and Barista Cafe and Restaurants representing another major growth-inducing factor. Along with this, the introduction of instant mixes with unique flavors such as mocha, vanilla, mint, hazelnut, berry, orange, cardamom bun, chocolate caramel, Italian roast, and green beans is providing a positive thrust to the market growth. Besides this, the widespread adoption of single-serve packets among consumers and the escalating demand for instant coffee across homes, café, restaurants, and hotels are propelling the market growth. In line with this, the extensive adoption of pouch packaging solutions, as they are lightweight, recyclable, cost-effective, and flexible, is accelerating the product adoption rate. Furthermore, rapid urbanization and the availability of instant coffee in granulated, powdered, and concentrated liquid form in glass jars and sachets are creating a favorable market outlook across India.

Market Summary:

• Based on the packaging, the market has been categorized into jar, pouch, sachet, and others.
• On the basis of the coffee type, the market has been bifurcated into spray- and freeze-dried.
• Based on the distribution channel, the market has been classified into business-to-business, supermarkets and hypermarkets, independent retailers, departmental stores, online, and others.
• Region-wise, the market has been divided into North India, East India, West and Central India, and South India.
• The competitive landscape of the industry has been examined in the report, with detailed profiles of the key players operating in the market.

Report Scope:

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