According to the latest report by IMARC Group, titled “India Instant Coffee Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the India instant coffee market witnessed stable growth during 2013-2018. Instant coffee is a popular beverage that is made by drying brewed ground coffee beans. This form of coffee can be prepared either by the spray-drying technique, wherein the coffee extract is sprayed into hot air that turns them into fine powder or fragments, or by the freeze-drying process in which the extract is frozen, cut into pieces and further dried at a low temperature under vacuum conditions. The flavor, aroma and quality of the coffee are unchanged after undergoing these processes. This form of coffee is high in antioxidants and nutrients, and its consumption is therefore associated with boosting metabolism and maintaining liver health.
India Instant Coffee Market Trends:
Rapid urbanization and hectic schedules of working professionals have majorly contributed to the sales of instant coffee in India. In addition to this, the health benefits associated with the consumption of coffee drinks have led many to incorporate them into their diets. In line with this, the launch of instant decaffeinated variants by Nestlé India has gained widespread popularity in the country on account of the increasing awareness regarding health and wellness among users. Moreover, the increasing purchasing power and improving living standards of the urban population have impelled certain key players to launch unique coffee flavors. For instance, Hindustan Unilever’s ready to drink coffee flagships, including Bru Exotica Brazil and Bru Exotica Kilimanjaro, are widely popular as they cater to the sophisticated taste preferences, especially of the urban demography. Furthermore, Nestlé India aims to achieve 100% recyclable or reusable packaging in their products by 2025, which is anticipated to create a positive outlook for the market owing to the rising environmental consciousness across the country. On account of these factors, the market is projected to experience stable growth during 2019-2024.
- On the basis of the packaging, the market has been divided into jar, pouch, sachet and others.
- Based on the coffee type, the market has been bifurcated into spray and freeze dried.
- On the basis of the distribution channel, the market has been categorized into business-to-business, supermarkets and hypermarkets, independent retailers, departmental stores, online and others.
- On the geographical front, the market has been segregated into North India, West and Central India, South India and East India.
- The competitive landscape of the market has also been analyzed, with the detailed profiles of the key players operating in the market.
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