According to the latest report by IMARC Group, titled “North America Instant Noodles Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the North America instant noodles market size reached 5.8 Billion units in 2022. Instant noodles are pre-cooked, dried, and packaged food products that are widely consumed as quick meals. They are produced from wheat flour, salt, monosodium glutamate (MSG), vegetable oils, starches, spices, herbs, preservatives, and flavorings. They are rich in calories, carbohydrates, fat, proteins, fibers, and sodium. Instant noodles are widely available in convenient packaging, such as cups, bowls, packets, trays, and bags, and can be prepared in a few minutes by adding boiling water and seasoning. They aid in saving time, replenishing energy quickly, providing satiety, and enhancing user comfort. They are also cost-effective and versatile products that are easy to store, travel-friendly, and offer long shelf life.
North America Instant Noodles Market Trends:
The rising demand for convenience food products across the region is one of the primary factors driving the market growth. Instant noodles are widely consumed by the masses as they are quick and easy to prepare, provide instant energy, and can be customized with additional ingredients, such as meat, vegetables, and egg, to enhance taste and nutritional value. Along with this, the increasing adoption of on-the-go (OTG) and ready-to-eat (RTE) meals due to changing consumer lifestyles and hectic schedules is acting as another growth-inducing factor. Furthermore, the growing immigrant population in the region, coupled with the increasing popularity of ethnic cuisines, is facilitating the product demand as it can be used in soups, spicy broths, wraps, pad thai, curry noodles, and other Asian cuisines. Additionally, the incorporation of functional ingredients, such as probiotics, protein, collagen, and fortified flour, which improves nutritional profile, reduces glycemic index, and supports digestive health, is positively influencing the market growth. Besides this, the introduction of new and regional flavors, such as barbeque, sriracha, lobster, truffle, kimchi, mala, mushroom, basil, and creamy chicken, is providing a thrust to the market growth. Moreover, aggressive promotional activities by manufacturers, such as social media campaigns, advertisements, and celebrity endorsements, are creating a positive outlook for the market growth. Other factors, including rising expenditure capacities of consumers, easy product availability across e-commerce platforms, the introduction of eco-friendly and sustainable packaging, and the rapid launching of new products, such as vegan and gluten-free, are anticipated to drive the market growth. On account of the aforementioned factors, the market is expected to reach 6.5 Billion units by 2028, exhibiting a CAGR of 1.9% during 2023-2028.
- On the basis of the type, the market has been bifurcated into fried and non-fried.
- Based on the distribution channel, the market has been classified into supermarkets and hypermarkets, specialty stores, convenience stores, online stores, and others.
- On a regional basis, the market has been categorized into the United States, Canada, and Mexico.
- The competitive landscape of the industry has also been examined along with the profiles of the key players.
|Base Year of the Analysis
||Type, Distribution Channel, Country
||United States, Canada, Mexico
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