Iran Board Games Market

Iran Board Games Market Overview:

The Iran board games market size reached USD 74.12 Million in 2024. The market is projected to reach USD 186.56 Million by 2033, exhibiting a growth rate (CAGR) of 9.67% during 2025-2033. At present, social media platforms help showcase new board games to a wide audience, especially families and young people. In addition, as more physical stores, toy shops, bookstores, and shopping malls continue to offer board games, finding and buying them is becoming easier for people. This is fueling the Iran board games market share.

Iran Board Games Market Trends:

Increasing awareness through social media

Rising awareness through social media is driving the market expansion in Iran. Social media channels assist in presenting new board games to a broad audience, particularly youth and families. Game reviews, unboxing clips, and tutorials help individuals grasp and become enthusiastic about board games. Influencers and content creators discuss their gaming experiences, fostering interest and trust with their audience. Social media helps board game publishers and shops promote new arrivals, events, and special offers affordably. Local gaming communities are formed via social media platforms, where individuals exchange advice, gather for gaming events, and suggest games to one another. Crowdfunding initiatives and game releases frequently depend on social media to garner backing and create enthusiasm. Images of individuals enjoying games at cafés or with family foster a welcoming perception that motivates others to participate. With an increasing number of individuals engaging with social media, curiosity and interest regarding board games keep rising. According to industry reports, in January 2025, Iran had 48.0 Million social media user accounts, representing 52.2% of its entire population. This is resulting in increased sales, a larger player base, and an overall more robust market.

Expansion of retail outlets

The broadening of retail channels is stimulating the Iran board games market growth. With an increasing number of physical stores, toy shops, bookstores, and shopping malls providing board games, they are becoming more accessible for individuals to locate and purchase. This enhanced reach aids in drawing in new customers who might not be actively looking for games but come across them during their shopping. Numerous supermarkets and chain retailers also allocate areas for board games, rendering them a popular and well-known item. Online platforms are expanding quickly, offering a diverse range of games with distribution nationwide. Online shopping platforms are making it easier for shoppers to compare prices, check reviews, and pick the best games. Retailers frequently provide discounts and package offers, encouraging individuals to explore new games. The integration of physical and online retail choices is enhancing accessibility for individuals in urban areas as well as smaller communities. Improved distribution also leads to quicker restocks and the availability of new titles. With board games becoming available through online retail stores, a growing number of individuals are expressing interest in playing, gifting, and collecting them. According to industry reports, the Iran online retail market produced a revenue of USD 3,037 Million in 2024, indicating the growth rate of 5-10% from 2023.

Iran Board Games Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, game type, age group, and distribution channel.

Product Type Insights:

• Tabletop Games
• Card and Dice Games
• Collectible Card Games
• Miniature Games
• RPG Games

The report has provided a detailed breakup and analysis of the market based on the product type. This includes tabletop games, card and dice games, collectible card games, miniature games, and RPG games.

Game Type Insights:

• Strategy and War Games
• Educational Games
• Fantasy Games
• Sport Games
• Others

A detailed breakup and analysis of the market based on the game type have also been provided in the report. This includes strategy and war games, educational games, fantasy games, sport games, and others.

Age Group Insights:

• 0-2 Years
• 2-5 Years
• 5-12 Years
• Above 12 Years

The report has provided a detailed breakup and analysis of the market based on the age group. This includes 0-2 years, 2-5 years, 5-12 years, and above 12 years.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, online stores, and others.

Province Insights:

• Tehran
• Khuzestan
• Bushehr
• Esfahan
• Khorasan
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Tehran, Khuzestan, Bushehr, Esfahan, Khorasan, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Iran Board Games Market News:

• In August 2024, the 7th edition of Bazi Bazaar (Games Market), an event dedicated to showcasing Iranian board games, was set to take place at Mina Dome Planetarium in Tehran, Iran. Entitled ‘Game Ship: On the Orbit of Design,’ the coming edition of the event would showcase some of the top-designed games developed by emerging Iranian designers, which were tested and assessed in the play-test sessions organized by the Iranian Game and Toy Designers Hub (IGTD Hub) and would be publicly tested for the first time. The games that garnered the highest praise would be shown to respected game publishers.
• In July 2024, the Short-Term Specialized Training Center of the Quranic Organization of Academicians of the Country, in partnership with the Center for the Growth of the Quranic Arts Technology Units, revealed that a focused training program on creating tabletop games that highlighted ethical and cultural values was under progress in Tehran. Upon successfully finishing the course, participants could receive a legitimate certificate from the ACECR.

Iran Board Games Market Report Coverage:

Key Questions Answered in This Report:

• How has the Iran board games market performed so far and how will it perform in the coming years?
• What is the breakup of the Iran board games market on the basis of product type?
• What is the breakup of the Iran board games market on the basis of game type?
• What is the breakup of the Iran board games market on the basis of age group?
• What is the breakup of the Iran board games market on the basis of distribution channel?
• What is the breakup of the Iran board games market on the basis of region?
• What are the various stages in the value chain of the Iran board games market? 
• What are the key driving factors and challenges in the Iran board games market?
• What is the structure of the Iran board games market and who are the key players?
• What is the degree of competition in the Iran board games market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Iran board games market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Iran board games market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Iran board games industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.